plastic surgery patient relationship and re-engagement
Post on 23-Jan-2015
161 Views
Preview:
DESCRIPTION
TRANSCRIPT
BUILD RELATIONSHIPS
WITH YOUR
PATIENTS AND
YOUR REVENUES WILL EXPLODE
Wouldn’t you like
those women to
be talking about
you and your
PLASTIC SURGERY PRACTICE?
It takes up to 7 touchpoints for many people to pull the trigger and choose the doctor they are going to have the surgery with.
Plastic surgery is
an emotional decision that has deep-rooted issues that go back many decades for some people.
My question to you is…
“What are you doing during…and more importantly
AFTER the procedure
to grow your relationship with
patient?“
For most patients (and it should be for doctors as well)it’s not about the
money!
It’s the emotion of how they are going
to feel about themselves AFTER.
That’s their desire!
So your goal is to cement the
relationship long after they have completed the
surgery by following up with
them.
I’m talking about sending them valuable plastic surgery information that can
help them heal faster, enjoy their lives better, and
that inform them of other procedures they may be
interested in, in the near future.
I’m not talking about a
birthday and Christmas card,
The more contact you have with them, your
practice will be
“in their minds”all the time.
And, what does that mean?
It means whenever they are at asocial function, with
family or friends, or even at work, there is a chance they will
bringyou up in conversation.
The end result ismore referrals!
This is just one of the benefits of building a strong relationship with your patients.
Another benefit is them wanting… …MORE
procedures!
The beauty of this is
you were coming from a
good place with your follow
up. Sending informative
and caring information to
them
long after their procedure was done.
There is a strategic to effectively implement
this and get the
response you desire.
In today’s “me world” people feel like a number when it comes to
service businesses. The companies that stand out from
the crowd are the ones that truly
care about their customers (and in your case patients).
Go the extra mile with them and it will come back to you in
spades!
I know this may sound like a
“no-brainer” but I can tell you…I’ve never seen it done correctly with any plastic surgeon I’ve spoken
to. It takes a strategy, and more importantly
consistency in implementation to see this work
successfully
Use Your Smart Phone For The Personal Touch With text messaging being the
defacto way to communicate these
days, what do you think your patient
would do if they got a text from you
making sure they are okay?
I can tell you they would be blown away! This takes you a matter of 30 seconds
tops to send out a text, but it would be
huge in the minds of your patients.
Why not give it a try!
Email Is Not Dead Do you have an email marketing strategy for your practice? Trust me it works!
I don’t mean sending an appointment
reminder. Or, a generic follow up, “how
are you doing?”
I’m talking about a strategically planned out email sequence that is
specific to the patients procedure with
helpful information to maximize the
results from their surgery.
Email Is Not Dead
And, if you’ve implemented a
strategy to find out what other
procedures they might be interested in,
you can send specific information via
email to help them be better
informed, and ultimately make the
decision to move forward with more
procedures.
By implementing “patient re-
engagement” strategies you
can double, triple or more
the lifetime value of EVERY
patient, and at the same time, build a
massive group of raving fans for your
practice.
Most Marketing Agencies Have It
Wrong! They Don’t Focus On
Lifetime Value Of EVERY Patient
“Past And Present.”
Getting new patients is critical, but equally as important is increasing
the lifetime value of each patient; and turning them into
raving fans of your practice. We can help you achieve
both to maximize your
ROI.
This can be an
overwhelming undertaking, and we can take it off
your hands, so you can do what you do best, which is make
people
beautiful!
Contact Us Today ToSchedule A Strategy
Session
STRATEGY SESSION-CLICK HERE TO SCHEDULE IT
TODAY-
top related