podravka danica meat industry · 03.07.07 3 marketing – meat program • 1957 – podravka merges...
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03.07.07
2 Marketing – Meat program
1. meat industry – history
2. product range – groups of products
CONTENTS
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3 Marketing – Meat program
• 1957 – Podravka merges Stokopromet company• since 1957 produces Beef goulash and Chicken pate 135 g – today
leader products with tradition• 1973 – as part of the industrial zone Danica in Koprivnica
Podravka’s meat complex is being built – today Danica meat industry d.o.o.
• 1975 – production of sausage products from today’s range start, durable sausages production start in 1996
• 1977 – HR 139• 1995 – Danica d.o.o.• 1996 – new facility for production of sausages and dried products• frozen shaped meat produced since 1996 • Certificates – HACCP, ISO 9001:2000, Halal
MEAT INDUSTRY - HISTORY
1934
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• Danica d.o.o. meat industry Koprivnica is 100% owned by Podravka
• number of employees in 2007 - 690 (production 460, administration 43, logistics 43, retail 17, others 127)
• factories: slaughterhouse, meat cutting, production of canned meat, production of frozen formed products, production of durable sausages and dried products, production of poultry products and production of cooked and semi-durable sausage and dried products
• quality control• veterinary inspections, European Union Inspection, USA
Ministry of Agriculture Inspection
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PRODUCT RANGE
PRODUCT GROUPS
• meat cans
• dried and sausage products
• frozen formed meat
• fresh meat
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MEAT CANS
Speedy life style brings with it specific requirements. It does not mean that we have to deny ourselves the pleasure of a delicious meal. Our offer of canned meat is completely adjusted to fast rhythm of living. It is a range of products that satisfy the requirements of a simple, but exceptionally delicious meal, at home and at work, outdoors or in the field.
• READY-MADE DISHES
• SPREADS
• LUNCHEONS
• MEAT-BASED MEALS
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Beef goulash
• Ingredients: beef meat in spicy sauce
• Commercial packaging: Lithographical can, Ø 73 mm, 200 g, 300 g, 400 g • Transport-commercial packaging: tray, 15 pieces• Shelf life: 4 years
Beef goulash is an excellent product of a characteristic spicy taste and standard quality in recognizable Podravka’s packaging. This product is prepared according to the recipe and technology unchanged for almost 50 years. It is a fast-serve meal, without compromising high-quality diet.
The contents of the can just need to be heated up over slow fire and served as a full meal.
READY-MADE DISHES
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READY-MADE DISHES
Beans with sausages
• Ingredients: beans with sausage in spicy sauce
• Commercial packaging: lithographical easy-open can, Ø73, 400 g• Transport-commercial packaging: tray, 15 pieces• Shelf life: 4 years
The group of ready-made dishes includes products that require only heating up over moderate temperature.
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• Ingredients: meat (chicken and beef), fats, water, emulgens, additives and spices
• Commercial packaging: - All-seal cans with lithographical cover, 30 g and 50 g - Lithographical easy-open cans, 100 g and 135• Transport packaging: - Cardboard box, 120 pieces, 30 g - Cardboard box, 75 pieces, 50 g• Transport-commercial packaging: - tray, 15 pieces, 100 g and 135 g• Shelf life: 4 years
SPREADS
Spreads can be used in preparation of various dishes, such as souffles, croquettes, strudels, toasted bread sandwiches or for various sauces and meat creams and similar. For their exquisite taste enriched with mild spices and simple consumption, all groups of consumers use them.
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• Ingredients: meat (chicken, turkey and beef), herbal fats, water, emulgens and additives
• Commercial packaging : Lithographical easy-open cans, Ø 73 mm, 150 g and 200 g
• Transport-commercial packaging: plate, 15 pieces• Shelf life: 4 years
LUNCHEONS
Luncheons are a group of products ideal for cold breakfast or picnic, but they can also be prepared as batter-fried, next to stews, rice, salad, on pizza, for barbeque and similar.
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The simplest way to use ragouts and hashes as toppings for different kinds of pasta or potato and also appropriate for souffles, lasagne, cannelloni, mousaka and stuffing various vegetables. Before serving they just need to be heated up over moderate temperature.
Hash
• Ingredients: beef meat, spices and additives. • Commercial packaging: lithographical easy-open can Ø 73, 200 g • Transport-commercial packaging: plate, 15 pieces• Shelf life: 4 years
Meat ragout (beef, chicken)
• Ingredients: chicken/beef meat, water, starch and additives• Commercial packaging: lithographical easy-open can, 200 g• Transport-commercial packaging: tray, 15 pieces• Shelf life: 4 years
MEAT-BASED MEALS
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DRIED AND SAUSAGE PRODUCTS
Wide range of cooked, semi-durable and durable sausages and semi-durable and durable dried products is distinguished in high quality and richness of flavours for everybody’s taste. The products are made from the finest raw materials and are in compliance with high standards confirmed by the Inspections of European Union and USA Ministry of Health.
• SEMI-DURABLE SAUSAGES
• COOKED SAUSAGES
• DURABLE SAUSAGES
• DRIED SEMI-DURABLE PRODUCTS
• DRIED DURABLE PRODUCTS
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Fast and delicious meal, its mild taste will satisfy the needs of all of those who prefer light meals and for the most picky segment of consumers - children. Following consumption trends, a range of products based on poultry meat distinguished in low calories was developed.
COOKED SAUSAGES OF POULTRY MEAT
Chicken polony
• Ingredients: chicken meat
• Commercial packaging: PVC casing, 500 g and 2 kg• Shelf life: 60 days
Chicken frankfurters
• Ingredients: chicken meat
• Commercial packaging: PVC casing, 300 g• Shelf life: 30 days
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The range of deep-frozen products of high-quality meat, different shapes, intended for grill. In a short period and with a simple side dish of fresh vegetables or salad, you can prepare a rich family lunch or make picnic outdoors.
• Ingredients: beef meat and spices (Vegeta twist added)
• Commercial packaging: cardboard box, 400 g• Transport-commercial packaging: cardboard box, 3 kg• Shelf life: at -10ºC 30 days, -20ºC 180 days
FROZEN FORMED MEAT
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