pokémon go & marketing part 2 of 4
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POKÉMON GO & MARKETING:
Information of how Pokémon GO can help companies market their products & more.
Images from: Google Images
Table of Contents: Page Title: Page
Number:Marketing Tactics 61Pokémon GO Insights 72Marketers Response 79
Business & Pokémon GO: 84Examples of Use 85How can Businesses Profit?
95
Tips: 100Future: 108Work Cited: 113
Page Title: Page Number:
Pokémon GO Information: 3Pokémon GO Overview 4Player Information 12PokéStops & PokéGyms 20Lures 27
Statistics: 35Marketing on Pokémon GO: 45
Before Marketing 46Local Marketing & Pokémon GO
53
Device Downloads:
July 7th (One day after release):
It was installed on
more US Android
phones than tinder
July 8th (Two days after release):
It conquered 5.16% of all
Android devices in the
US
July 11th (Five days
after release):The app
became the most popular
game on Android &
Apple devices
Today:
10.81% of Android
devices have the app
Compiled by Author from: bloglovin.com & expandedramblings.com
Businesses Visited:
86%
47%
38%
26%
23%
Business Visited By Players:
Restaurants Coffee Shops or CafesGrocery Stores or Convenience Stores Bars or PubsClothing or Accessary Stores
Compiled by Author from: marketingprofs.com
68% play while running
errands or hanging out
Businesses Visited:
Compiled by Author from: marketingprofs.com & blog.marketing.rakuten.com
82% of players
have visited a business
while playing the
game
84% of the visitors are
women
$11.30 Amount spent by
players at businesses they visit
56% Visit local
businesses more than national chains
59% of players enter a
business that offers Pokémon discounts
59% of consumers
have favorable view of
business with
Pokémon promotion
s
Pokémon GO vs. Social Media:
Messenger
Snapchat
Pokemon GO
Pandora Radio
Netflix
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
22.10%
13.10%
10.00%
8.30%
5.90%
5.70%
4.10%
3.60%
Daily Active Users:
Compiled by Author from: similarweb.com
Pokémon GO vs. Social Media:
Pokemon GO Facebook Snapchat Twitter Instagram Slither.io
33
22
18 1715
10
Time Spent on the Game Compared to Other Apps:
Compiled by Author from: bloglovin.com & sensortower.com
What to do Before Marketing:
See if business is near a stop
or gymCheck mapDownload
game
Figure out if you’re Located at a PokéStop, PokéGym or Neither:
Compiled by Author from: visual.ly
What to do Before Marketing:
Located at a
PokéStop:
Drop a lure after buying it
& get customers to come back
Its an affordable way
to get consumers
Compiled by Author from: visual.ly
What to do Before Marketing:
Near or at a PokéGy
m:
No lures are allowed at the gym
It’s time to get creative with offline marketing
Your location is high-traffic hotspot for app users competing for
Gym dominance
Compiled by Author from: visual.ly
What to do Before Marketing:
Near or at a PokéGy
m:
Do Giveaways- Order rewards with your logo on them to hand out to top
winners
Get Involved- keep score of which team or player is in control of your gym &
offer discounts to member of the team
Use Social Media- take screenshots of the game
& post them to social media platforms that
you’re active on
Compiled by Author from: visual.ly
What to do Before Marketing:
Near a
PokéStop:
Drop lures at PokéStop near your business
The best ones may not always be the closest one
Choose the stop that will require players to walk past
your business from the main road
Create a physical marketing campaign around your new
foot traffic
Compiled by Author from: visual.ly
What to do Before Marketing:
Near a
PokéStop:
Option 1- Flyers or business cards
Option 2- Banners
Option 3- Custom offers for those who are playing
Compiled by Author from: visual.ly
Local Marketing:
It’s already a revenue
generator and economic gold
mine:
Niantic gets itThe game enjoys a strong base of engaged users
Compiled by Author from: marketingland.com
Local Marketing:
It’s already a revenue
generator and economic gold
mine:
Players are creating revenue
through in-app purchases
through PokéCoins
The app could earn a run
rate of more than $1 billion annually from
in-app purchases
Pokémon GO can generate
even more revenue through
advertising making it a rare game that can generate
revenue from in-app
purchases as well as ads
Compiled by Author from: marketingland.com
Local Marketing:
It’s already a revenue
generator and
economic gold mine:
Strategic partnerships
with businesses
could Niantic earn more revenue
They can charge
business to become branded
locations, as long as it
isn’t intrusive the
advertising potential is
strong
Sponsored locations are also coming
soon to Pokémon GO
Compiled by Author from: marketingland.com
Local Marketing:
Niantic gets it:
The creator of Niantic was involved in
the development
of Google Earth & Maps so they know
about locations, user bases, gaming
& branding
Before Pokémon GO came along, Niantic had cultivated a user base by developing a game called
Ingress which also relied on
players exploring physical
locations
Niantic relied on its users to crowdsource
gaming locations that
eventually became
PokéStops and Gyms
Compiled by Author from: marketingland.com
Local Marketing:
Niantic gets it:
By having relationships
with store locations,
Niantic may become a
data amplifier, or
publisher/distributor of brands’
location data
Niantic has harnessed
its strong knowledge of
users & location-based technologies
to build Pokémon GO
The company operates with
an entrepreneur’
s mindset because its developer is
one
Compiled by Author from: marketingland.com
Work Cited:• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016. Web. 16 Sept. 2016.
<http://expandedramblings.com/index.php/pokemon-go-statistics/>.• Bhat , Aditya. "'Pokemon Go:' Full List of Countries Where the Game Has Been Released and
Regions Yet to Receive It." International Business Times, India Edition. 06 Aug. 2016. Web. 16 Sept. 2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-yet-receive-it-689139>.
• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d. Web. 16 Sept. 2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.
• "How Does Pokémon GO Compare to Other Apps?" Similarweb Blog Pokmon GO Compared to Other Popular Apps Comments. N.p., 2016. Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-compared>.
• "How Pokémon Go Is Disrupting Marketing as We Know It." AMA. N.p., n.d. Web. 16 Sept. 2016. <https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-disrupting-marketing.aspx>.
• "How Pokémon Go Will Level up Local Advertising." Marketing Land. N.p., 2016. Web. 16 Sept. 2016. <http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.
• "How to Incorporate Pokémon Go Into Your Local Marketing Strategy." Tech.co. N.p., 2016. Web. 16 Sept. 2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.
• “How Your Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016. Web. 16 Sept. 2016. <http://startwithhatch.com/pokemongo/>.
Work Cited:• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p.,
n.d. Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-marketing-with-pokemon-go>.
• "Mobile Users Are Spending More Time in Pokémon GO Than Facebook." Sensor Tower. N.p., 12 July 2016. Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.
• Nanji, Ayaz. "How Pokémon Go Players Engage With Businesses."MarketingProfs. N.p., 18 Aug. 2016. Web. 16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-with-businesses-infographic>.
• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d. Web. 16 Sept. 2016. <http://visual.ly/pokemon-go-marketing-3-easy-steps>.
• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016. Web. 16 Sept. 2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-5044818443?email_button=true>.
• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279404>.
• Templeman, Mike. "21 Pokemon Go Marketing Tactics You Have to Try."Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279736>.
• Vultaggio, Maria. "What Can You Get At PokeStops? How To Obtain Incubators, Incense, Lure Modules And More In 'Pokemon Go'" International Business Times. N.p., 2016. Web. 16 Sept. 2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-modules-more-pokemon-go-2392378>.
*Some information came directly from the Pokémon GO App*
Contact Us for the Full Presentation:Mediacontact USA Inc.
13575 58TH Street North #160Clearwater, Fl. 33760
T: 727 538 4112E: contact@mcusa.co
www.mediacontactusa.com
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