powerpoint 프레젠테이션 - mezzomedialib.mezzomedia.co.kr/.../01_mezzo_2019trendreport.pdf ·...
Post on 07-Jan-2020
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Purchase Decision
Review
Web Rooming
Online Search
Online Advertising
Search Discovery Coupons
Discounts
Comparison Shopping
Retail Environment
Show Rooming
Customer Service
Traditional Advertising
In Store PC
Mobile
81.4%
46.1%
14.8% 15.3% 10.9%
7.4%
18,656 21,577
24,573
2,284
3,911 5,105
- 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 8,500 9,000 9,500 10,000
-
5,000
10,000
15,000
20,000
25,000
30,000
2016 2017 2018F
2020 2021 2022 2023 2024 2025
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