powerpoint 프레젠테이션 - mezzomedialib.mezzomedia.co.kr/.../01_mezzo_2019trendreport.pdf ·...
TRANSCRIPT
Purchase Decision
Review
Web Rooming
Online Search
Online Advertising
Search Discovery Coupons
Discounts
Comparison Shopping
Retail Environment
Show Rooming
Customer Service
Traditional Advertising
In Store PC
Mobile
81.4%
46.1%
14.8% 15.3% 10.9%
7.4%
18,656 21,577
24,573
2,284
3,911 5,105
- 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 8,500 9,000 9,500 10,000
-
5,000
10,000
15,000
20,000
25,000
30,000
2016 2017 2018F
2020 2021 2022 2023 2024 2025