ppt of modern retail stores

Shopper StopShoppers is a High end Departmental chain. They have a shop in shop tie up with mothercare.

B ut they also stock Bright starts gears in top 10-12 stores only. TOTAL STORES : 40-45 STORES but ONLY 22 STORES HAVE BABYCARE SECTIONS .

ALL THE MATERIAL IS ON S.O.R

Basis and returnable to us. They have very minimal space for Babycare sections and do not buy B.S. TOYS AS

they focus on sellin Mothercare range mainly.

Shopper Stop

Shopper Stop

Hypercity Malad

Hypercity is a Upscale Big box Hypermarket with 10 stores in India.

They stock up few Bright starts gears but only in few stores.As they want on sor and a sales rep in each store

It seems that Hypercity have a tie up with Mattel wherein Huge Bays are dedicated to Fisher price and Barbie on an almost annual basis.

Hypercity Malad

Hypercity Malad

Landmark Infiniti Mall

Landmark is a books, TOYS n music store. No of Stores : 10. Size : 10-15k sq feet. S

Only other chain besides Hamleys to buy Branded toys. The buy other brands from us but do not buy BRIGHT STARTS TILL DATE.

Due to high level of stocks in Fisher price… they are trying to liquidate FP. Will start Bright start after that…. Due to space n budget constraints.

ONLY INTERESTED IN BS TOYS AS Infant gear does not work in their format.

Landmark Infiniti Mall

Reliance Hyper martReliance has around 14-15 Hypermarts . Basically most of the hypermarkets in IndiaDo not stock the Branded Infant care products till date.

They do not stock any of the COMPETITIVE brands either. Only sell low priced Indian made products.As they believe that the Indian middle class customers are highly price sensitive.

ONLY VERY FEW LOW END PRICE POINT SKUS(7-8 nos) FROM FISHER PRICE ARE STOCKED BUT MINIMAL.

Reliance Hyper mart

Reliance Hyper mart

Grovels Mall Big Bazaar, Mumbai

Grovels Mall Big Bazaar, Mumbai

Grovels Mall Big Bazaar, Mumbai

Star Bazaar

This a TATA Group – Tesco venture. No of Stores – 14. HYPERMARKETS. In 5 years of existence.

Again very conservative , and sell more of low price point products , and mostly 90 %

Chinese toys, Indian toys/board games etc. WE DO SUPPLY LOT OF CHINESE GENERIC TOYS TO THEM.

They stock few Fisher price toys but on SOR.

DO NOT Sell B.S as they find it expensive And WILL STOCK VERY FEW SKUS THAT TOO only need SOR. ( Sales or return )

Star Bazaar

Star Bazaar