pr news twitter webinar

How-To’s of Monitoring

1. Know your goals

2. What is relevant?

3. What are your needs?

4. Who are you listening to?

5. Measure

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Additional tips

• Twitter Lists (subscribe and create)

• Follow #hashtags

• Use URL shorteners for tracking

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Mini Case Studies

I. E Ink

Industry leading manufacturer of ePaper displays

II. Australian MuseumLeading cultural attraction in Sydney, Australia

III. WD-40 Household & workshop chemical - water and oil displacement spray

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Case Study

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Not many people are talking about “E Ink” as a brand

THE VALUE OF MONITORING TWITTER?

“It has been invaluable in… making

the process of finding user feedback

and reviews significantly faster.

We feed this information back to

product development teams and use

it to hone marketing campaigns...”

- Jenn Vail, Senior Marketing

Manager

E Ink – Improves eReader Displays by Listening

USE TWITTER TO:

• Gather valuable feedback from end

users

• Learn the trade-offs that end users

are willing to make (battery life,

glare, resolution, etc.)

• Determine the direction of product

developments

• Make products that end users love!

Case Study

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Australian Museum goes beyond followers to increase visitors and increase donations

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Case Study

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“…it’s important we listen to and

understand what is being said. But, most

importantly, we want to contribute to those

conversations and even ignite them.

That’s where we are seeing real growth in

the number of brand mentions.”

- Paige Perdue, Digital Marketing Director

VALUE OF TWITTER ENGAGEMENT?

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Key Takeaways for Monitoring Twitter

• Define what you want to get out of

listening

• Determine key words, phrases

• Know your engagement strategy

• Identify your target audiences

• Align with business goals

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Thank you!

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