prepare for leasing season: new features & best practices to drive your success (webinar slides)

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Prepare for Leasing SeasonNew Features & Best Practices to Drive Your

SuccessMARCH 2017

THE WEBINAR WILL BEGIN SHORTLY

2 2017 © AppFolio, Inc. Confidential.

Prepare for Leasing SeasonNew Features & Best Practices to Drive Your

SuccessMARCH 2017

THE WEBINAR IS STARTING

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Audio Check

Select Telephone or Mic & Speakers • Telephone – Dial phone number,

access code, and audio pin

• Mic & Speakers – Make sure speakers are on and volume is up

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Ask Questions!

Type your questions in the Chat box

Q&A Panelists:

Harrison, Arezou & Katie

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Webinar Details

Time: ~ 45 minutes

Webinar is being recorded

You’ll be emailed the recording & slides within 48 hours!

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Meet Today’s Presenters

Jake Schlingman Training Manager

Dianne KrahenbuhlManager, Screening Services

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• Invest in marketing to save time & get quality leads• Go paperless to avoid data entry & appeal to renters• Make quick, informed decisions on applicants• Execute leases online (or print!) • Stay organized in the office & on-the-go

Leasing Season Best Practices

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Invest in marketing to save time

and get quality leads

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Include Detailed Marketing Information• Complete the Marketing &

Rental Information sections • More detail now reduces

prospect questions later!

• Include pet policy and amenities

Including Pet Policy results in

20% more leads!

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Add Multiple, High-Quality Photos• Showcase your entire

property and floor plan• Ensure renters know

what to expect• Improve the quality of

your leads!

Listings with multiple photos get

66% more leads!

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Use YouTube Video Walkthroughs

• Add your YouTube Video URL under Marketing Information

• Appeals to the modern renter

• Reduces uninterested walkthroughs!

40% of mobile users use video

to make a decision

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Post Vacancies With One Click• Post to Your Website• Post to Internet: 50+ sites• Activate Premium Leads

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What is Premium Leads?

• Expand your marketing reach! • Placement on most popular pay-

to-list sites• Featured placement on free

listing sites• Only $10 per verified lead

receivedView Our Listing Partners:

http://learn.appfolio.com/apm/lp/103/partners.html

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Manage All Listings in One Spot

Correct items in AppFolio to get

property listed

Available with Basic (free) and Premium listing sites

Links to view live listing online

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Go paperless to avoid data entry

and appeal to renters

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Appeal to the Modern Renter

• Go paperless & mobile friendly!• Enable Online Posting features

84% of renters search online from a mobile device

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Customize Rental Applications• Ask if applicant is a

co-signer or tenant (or not)

• Require app fee• Customize questions &

instructions to avoid follow-up • ...and more!

NEW!

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Stay Paperlessto avoid data entry• Don’t waste time with manual

or duplicate entry• Quickly move through full

leasing process to close prospects

• No need to fax or print!

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1. Susie Finds Your Premium Listing

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2. You Receive Susie’s Guest Card

*Coming Soon: Add a showing to your Calendar!

Email Susie

93% of received texts are read within the first

minute!

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3. Email Susie a Rental Application

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4. You Receive Susie’s Application

Enable email notifications under My Settings so you never miss a

lead or new rental application:

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Make quick, informed decisions about your

applicants

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Before Screening an Applicant• Tip 1: Verify name, current

address, SSN & date of birth match identification information before screening

• Tip 2: Verify any unclear information on paper/manual applications

• Tip 3: Be sure to scan and upload manual applications to your AppFolio database

• Remember: Each screening places a hard inquiry on an Experian credit report

• Caution: Written consent is mandatory when screening/re-screening an applicant

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Review the Applicant Summary

Rent Payment Summary

Experian RentBureau

1

2

3

4

5

Credit Summary (FICO 2)

Applicant Information

Eviction HistoryLandlord/ Tenant Disputes

Criminal History

Available within 1-2 minutes!

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Reference Report Details

Rent Payment History:● Property name and status● Status/Date● Move in/out date● Outstanding amount● 24 Month Payment history

Credit and Collection History:

● Creditor name & type of account

● Status ● Last Updated/Origination Dates● Current balance/Past Due

Amount● Delinquency summary● 24 month payment history● Notes about current status

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Criminal Search (Results Will Vary):

● Name● Date of birth (if provided by the

courts)● Date of the offense● Offense description (varies by

court)● Court location● Disposition (recent status)

Eviction Search:● Defendant (applicant)● Address of property involved● Filing Date● Case Number● Court the case is filed in● Judgement Amount (if

applicable)● Notice Type● Plaintiff name/contact

Reference Report Details

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Stay Compliant!● Stay compliant with Fair Credit

Reporting Act (FCRA)

● Applicants denied based on screening report results must receive an Adverse Action (AA) Letter

● Generate & download AA letter from AppFolio, mail to applicant

● AA letter history is logged in the APM database on Rental Application

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Contact Screening SupportContact us if:

● You cannot run a screening report.● You have questions about:

○ Credit trade lines○ FICO score○ Rent payment history○ Criminal history or eviction

history

How you can contact us:● Email

screening.support@appfolio.com.

● Submit a support request through the Help Center.

Your Applicants can contact us:

(866) 359-3630www.appfolio.com/consumer

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Execute Leases Online

(or print!)

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Send Online Lease & Addenda

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Print Leases & Renewals • Print to PDF button • Mark as Fully Executed• Upload to Lease Documents

section • Automatically shared to

Online Portal

NEW!

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Stay organized at the office & on-the-go

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The Dashboard shows recent leasing activity & quick links to leasing reports

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Manage Guest Cards in Bulk• Track guest cards

submitted online or manually entered

• Use page filters to quickly find guest cards

• Bulk actions available!

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Group Rental Applications• Group applications submitted

online or manually entered

• Keep roommates, or tenant & co-signer apps linked together!

• Convert group to occupancy with one click

NEW!

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Track Upcoming Vacancies ● Leasing Expiration - See ALL

leases expiring in a select date range

● Unit Vacancy Detail - See which units are vacant and if posted to website and internet

● Owner Leasing - See leasing activity per unit in a select date range

Mobile friendly!

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Review Leasing Performance● Leasing Agent Performance -

Track leasing activities per assigned user

● Prospect Source Tracking - Validate marketing sources

● Occupancy Summary - See occupancy stats by unit type in a select date range

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Next Steps

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• Invest in marketing to save time & get quality leads• Go paperless to avoid data entry & appeal to renters• Make quick, informed decisions on applicants• Execute leases online (or print!) • Stay organized in the office & on-the-go

Leasing Season Best Practices

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Your Next Steps• Run the Unit Directory report and add Marketing Title &

Description columns to review & update marketing information

• Review and customize your Rental Application

• Enable email notifications & online leasing features

• Review tips for successful video walkthroughs: https://www.appfolio.com/blog/2014/08/why-you-cant-afford-to-skip-video-tours-webinar-recap/

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What’s Next?• Recording + Slides

posted to the blog within 48 hours

• You’ll receive an email when it’s ready!

• Start preparing for leasing season!

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Thank You!

Jake Schlingman Training Manager

Dianne KrahenbuhlManager, Screening Services

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