present differently
Post on 18-Dec-2014
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Present Differently
Why it matters?
If you dare to climb the career ladder, presentation skills will matter…
“Presentation is the killer skill we take into
the ‘real’ world. Its an almost unfair
advantage.”
But also suppose you have an idea…
…and you want to share and spread it like wildfire
New strategies for growth
• Outpace competition in 2009 is the key requirement• Market share decreasing after 2 years of stable growth followed
by new regulations• New market entrance expected in the near future, no
information currently available• Market research shows that there is a disconnection between
potential and current users• Targeting has shown that the potential users belong to the group
between 30-40, are highly educated and follow the trends• It is important to stress out the differences between applying
these settings to newly acquired customers vs old ones
4th April 7New strategies
Slide like this won’t help!
Unless you are determined to induce (a slow) Death by Power Point
How to get your audience enthusiastic?
…this guy knows how to do it
Bottom line: If your idea is worth spreading, presentation matters.
Good vs. Bad
How about listing bad vs. good presentation characteristics?
Preparation – go analog!
Design – simple and visual
Delivery – connect!
“Failing to plan is planning to fail”
…as simple as that!
How should I prepare?
Prepare Differently!
Rule #1 – slow-down to speed-up
Why is it I get my best ideas in the
morning while I'm shaving?
Go analog
…yes, with pen and paper
Go analog means…don’t go digital!
Close the damn computer!
Go analog!
If you don’t like pen and paper and you feel more creative, try whiteboard!
Or a storyline…
…like Walt Disney used to do…
What is my key point?
1st key ingredient of successful presentation is knowing….
Why it matters to my audience?
…and
Preparation – go analogDesign – simple and visualDelivery – connect
Present Differently!
Key point then grows…
Repeat!Repeat!Repeat!
How many times should you try it before you go live?
1min = 1 hour
Rule of a thumb…
Preparation – go analog!
Design – simple and visual
Delivery – connect!
Design Differently!
Rule 1-7-7
• 1 concept per slide• 7 lines of text• 7 words per line
Heard about this rule? WRONG!!!!
New strategies for growth
• Outpace competition in 2009 is the key requirement• Market share decreasing after 2 years of stable growth• New market entrance expected in the near future• Market research shows that there is a disconnection• Targeting has shown that the potential users are many• It is important to stress out the differences• Additional investment is needed to drive growth
4th April 35New strategies
Science has shown that people read much faster than they speak
Most people read at
250 WPM
Most people speak at
150 WPM
Another cardinal sin…
Bulletpoints!
• Avoid• Using• Too• Many• Bullet• Points• To• Try • To • Get• Your • Message• Across
Common PowerPoint Mistakes• To • Your • Class• Too• Many• And • Your • Key• Messages • Will • Be• Lost• In Fact
• The • Term• Bullet • Point • Comes • From• The act• Of students• Pointing • Guns at • The• Annoying • Teacher
So how do I get away from crowded text and bullets?
A picture is…
…words
computer
Sometimes the best slides have no text at all!
That’s just how the brain works!
Surfing is a great sport
•It is fun•It is healthy•It is challenging
You could say for example….
But you could say it like this also….
New strategies for growth
• Outpace competition in 2009 is the key requirement• Market share decreasing after 2 years of stable growth• New market entrance expected in the near future• Market research shows that there is a disconnection• Targeting has shown that the potential users are many• It is important to stress out the differences• Additional investment is needed to drive growth
4th April 52New strategies
How do you transform a slide like this?
MSH is decreasing
AB
Simple – just take one point and make it one nice visual!
Student Levels
0
50
100
150
200
250
300
Month
Am
ou
nt
Level 4
Level 5
Level 6
Level 7
Level 8
Level 4 125 42 29 28 54 22
Level 5 265 152 128 57 52 45
Level 6 85 155 150 123 68 85
Level 7 35 24 41 25 125 75
Level 8 21 87 65 65 165 95
Jan Feb Mar April May June
Ever heard of “less is more”?
Simplicity Matters
“Simplicity is the ultimate form of sophistication”
Leonardo Da Vinci
Simple design rules
Minimum textVisuals, Visuals, Visuals1 key message per slideSimplicity rules!
YOU are the presentation!
Preparation – go analog!
Design – simple and visual
Delivery – connect!
Deliver Differently!
#1 fear in USA is fear of public speaking
It is normal!
..check the room before it is too late…
Never hide behind podium!
Should I move or stand still?
Avoid jargon!
Boarding process…Emergency situation…
Competitive advantage…Outperform strategically…
ZZZZZZZ
“Most of the fundamental ideas of science are essentially simple, and may, as a rule, be
expressed in a language comprehensible to everyone”
MetaphorsStorytellingHumorQuestionsRepeatInteract
Emphasize words dramatically while you prepare (you’ll get it right during a delivery…)
Connect with an audience!
Be present
Preparation – go analog!
Design – simple and visual
Delivery – connect!
Present Differently
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