presentation at emex 2013 manila

Connection to Conversion:Realizing Revenues in a

Challenging Music Industry

Mony Romana

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James “Mony” Romana• Former Record Industry

Executive, worked in EMI, Sony Music, Warner Music, Viva Records from 1991-2006

• Music Business Lecturer from 2001-present Dela Salle College of St. Benilde and Meridian International College (MINT)

• Entrepreneur, engaged in developing tech startups in the Music Industry

• Married 16 years with one daughter

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MUSIC INDUSTRY IN CRISIS?

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•Recorded Music Sales has been on a downturn year on year for the past decade.•The size of the industry now less than half the size from its peak (43%)

Source : IFPI 2012 Report Record Industry

in Numbers

GLOBAL TREND

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Source : IFPI 2012 Report Record Industry

in Numbers

LOCALTREND

•A remarkable growth spurt in 2009 (+19.4%) is now negated by 7%-10% decline in

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The Internet. A wave the music industry tried to resist.

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a new hope.

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a new hope. digital.

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Music Industry Sales Rise, and Digital Revenue Gets the Credit

The music industry, the first media business to be consumed by the digital revolution, said on Tuesday that its global sales rose last year for the first time since 1999, raising hopes that a long-sought recovery might have begun.

The increase, of 0.3 percent, was tiny, and the total revenue, $16.5 billion, was a far cry from the $38 billion that the industry took in at its peak more than a decade ago. Still, even if it is not time for the record companies to party like it’s 1999, the figures, reported Tuesday by the International Federation of the Phonographic Industry , p r o v i d e s i g n i f i c a n t encouragement.

By ERIC PFANNERPublished: February 26, 2013

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Digital Accounts for 35% Global Music Sales

Global recorded music revenues up 0.3 per cent, boosted by downloads, subscription and other channels

Digital revenues up 9 per cent, with major music services now open in more than 100 markets

Music is helping fuel the digital economy...

Digital Music Revenues Projected To Reach $20 Billion By 2015 (Ovum Study)

Source : IFPI 2012 Report Record Industry

in Numbers

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ELECTRONIC

MUSICBest equipped to ride the rough wave of the internet.

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“Our musical genre embraced the Internet, all other genres

fought it”Danny WhittleBrand Director

PachaForbes Article by Ryan Mac

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SFX Files for $175 Million IPOSaturday, July 6, 13

SHOW ME THE MONEY!

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The LABELS are just as perplexed.

“If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts,”

Dorie Clark Contributor

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TIPS for CONNECTIONCONVERSIONIN A CHALLENGING MUSIC INDUSTRY

7

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#1 REMEMBER:THE RECORD INDUSTRY IS NOTTHE MUSIC INDUSTRY.

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PERFORMANCE RIGHTS.

Revenue from the performance rights (radio, TV, nightclubs, bars, restaurant and shops) grew by 9.4% in 2012.

Source : IFPI 2012 Report Record Industry

in Numbers

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Revenue from synchronisation deals (TV advertising, films,

brand partnerships and games) grew by 2.1%

year on year, accounting for 2% of total music

revenue.

SYNC REVENUE

Source : IFPI 2012 Report Record Industry

in Numbers

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LIVE MUSIC CONCERT REVENUES

YEAR REVENUE BILLION US$

2006 16.6

2007 18.1

2008 19.4

2009 20.8

2010 22.2

2011 23.5

Source : emarketer.com

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#2START WITH YOUR PRODUCT.MAKE A REMARKABLE PRODUCT.

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REMEMBER:WITH THE INTERNET,THE WORLD IS YOUR MARKET.AND YOUR COMPETITION.

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GOOD IS NORMAL. WHY BE NORMAL?

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ALL THE INGREDIENTS AND TOOLS ARE THERE FOR YOU TOMAKE SOMETHING AWESOME.

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IS THERE A FORMULA FOR REMARKABLE?

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ALL IT TAKES IS ONE CLICK.

“The word of mouth becomes

the word of mouse.”

Gerd Leonhard

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not just content.CONTEXT.

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#3BE UBIQUITOUS.BECAUSE WITH THE INTERNET,MUSIC IS UBIQUITOUS.

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MUSIC LIKE WATER.MUSIC WILL FEEL LIKE FREE.

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#4KNOW YOUR AUDIENCE.REALLY GET TO KNOW YOUR AUDIENCE.

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AT YOUR DISPOSAL IS VALUABLEINFORMATION ON YOUR AUDIENCE.ANALYTICS.

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WHEN YOU KNOW THAT MUCHMAKE A GENUINE CONNECTIONWITH YOURAUDIENCE.

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FAN CONNECTION.

NINJAMASTER LEVEL

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#5BUILD YOUR NETWORK OF INFLUENCERS ANDCOLLABORATORS.GET OUT OF YOUR COMFORT ZONE.

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COLLABORATE.CONNECT.

WORLDWIDE.

It’s in your genes.

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#6 THE INTERNET IS AN ARSENAL.MAXIMIZE THE WEAPONS AT YOUR DISPOSAL.

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Invest. Invest More.Invest

Wisely.

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#7TRY.PUT YOURSELF OUT THERE.FAIL.TRY AGAIN.SUCCEED.

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THIEVES?

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OBSCURE.

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YOU ARE AN

ARTIST. YOU ARE A MARKETER.

YOU ARE THE BRAND.

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THANK YOU.

www.monyromana.com

@Mony_Romana

facebook.com/MusicBusinessWeek2013

facebook.com/Odicion

***for educational purpose only. All rights to images by original owners no infringement intended. Saturday, July 6, 13