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http://www.youtube.com/watch?v=T9WbulXlPlo

TUTTOFOOD 2013 in 3 minutes 34 seconds

KEY DATA

Ownership FIERA MILANO S.p.A.

Frequency Biennal

Next edition 3rd-6th May 2015 Venue Fiera Milano – Rho

Target B2B

120.000 sqm Exhibition area

+55,1% compared to 2007

1.800 Exhibitors

+49,5% compared to 2007

50.200 Visitors

+132,4% compared to 2007

1.143 Hosted Buyers

150 Events and conferences

1.420 Qualified Journalists

2013 DATA

Total number of foreign visitors: 24 %

VISITORS

Total Number of Visitors : 50.200 Foreign visitors: +40% (vs. previous edition) Italian visitors : +25% (vs. previous edition)

Sector activity Mass distribution, hyper, (airlines, cruise, ferry, rail catering) bar, hotel, restaurant, caterers

Foreign Visitors : COUNTRIES MAINLY REPRESENTED Austria, Belgium, France, Germany, Greece, Switzerland, The Netherlands, United Kingdom, Spain, United States, Canada, Asia

EXHIBITORS 2013: INTERNATIONAL PAVILLON

NAME COUNTRY SECTOR/HALL

AGENCJA ROZWOJU MAZOWZA S.A. Poland International

AGRARMARKT AUSTRIA MARKETING GesmbH Austria Dairy

AUSTRIAN ECONOMIC CHAMBER Austria International

BAYERISCHES STAATMINISTERIUM fur Landwirtshaft und Forsten German International

BORD BIA IRISH FOOD BOARD Ireland Meat and Cured meat

EBLEX United Kingdom Meat and Cured meat

FIAB EXTERIOR S.L. Spain International

I.T.P.C. INDONESIAN TRADE PROMOTION CENTER MILAN

Indonesia International

INOVCLUSTER - CLUSTER AGRO INDUSTRIAL DO CENTRO Portugal International

INTERBEV France Meat and Cured meat

WELSH LAMB - MEAT PROMOTION WALES United Kingdom Meat and Cured meat

A&A INVESTMENT INTERNATIONAL LTD New Zeland Ho.Re.Ca

Austria Belgium

Brasil Chile

Cote d’ Ivoir Denmark

France German

FOREIGNER EXHIBITORS 2013

REPRESENTED COUNTRIES

Indonesia Ireland

Luxemburg New Zeland Netherland

Principato de Monacò Poland

Portugal United Kingdom

Tcheck Republic San Marino Republic Romania Spain Sweden Switzerland Turkey United States of America

BUYERS IN 2013 Buyers from 68 COUNTRIES

Top 30 Foreign Countries

8

STORY OF A GROWTH

2007 and 2011 EDITION 4 PAVILLIONS

2013 EDITION 6 PAVILLIONS 120.000 sqm

2015 EDITION 10 PAVILLIONS 175,000 sqm expected

TUTTOFOOD 8 SECTORS

Dairy Products

Meat and Cured Meats

Ho.Re.Ca Frozen Confectionary Mixed Products

NEW SECTORS

GREEN FOOD SEAFOOD CEREALS

TUTTOFOOD 2015 Halls

WHAT’S NEW?

TUTTOFOOD 2015

• TUTTOFOOD 2015 will be the opening event of Expo 2015.

• 4 more pavilions vs the previous edition

• 3 news sectors

• Expo Matching Program (EMP)

• Cheese, guest of honour

• TUTTOFOOD ACADEMIES : Educational areas and spaces in each sector where visitors can taste

• Events : «Wedding taste» and «Oil bar»

• New Competitions

EXPO MILANO 2015 from 1st May to 31st October & TUTTOFOOD from 3rd to 6th May

First opening event of Expo 2015 Same venue : Milan Same theme : «Feeding the Planet, Energy for Life» Common database for buyers delegations, department stores, International

press

PLUS : Accommodation solutions for exhibitors and buyers at affordable fees

(booking guarantee until end of June 2014) EXPO 2015 Invitations tickets from 6 pm to midnight to all exhibitors and

buyers Car Parking for exhibitors available until 00.30 am «To be continued» , the debate with Expo 2015 is still open, even 1 year and

half before the Exhibition

TUTTOFOOD AND EXPO 2015 NEW FLOORPLAN

Fiera Milano moves closer to EXPO 2015

TUTTOFOOD AND EXPO 2015 Direct access to Fiera Milano

The overpass connecting EXPO 2015 with FIERA MILANO

FIERAMILANO - TUTTOFOOD

TUTTOFOOD 2007 has been the first B2B sectorial fair including a buyer project: 350 guests

TUTTOFOOD 2009: 450 buyers

TUTTOFOOD 2011: 600 buyers TUTTOFOOD 2013: 1.143 buyers first year with EMP online system

TUTTOFOOD 2015: 2.050 expected

BUYERS PROJET : ONE VISION

BUYER PROJET: EMP – EXPO MATCHING PROGRAM

It is a special on-line tool enabling to fix B2B meetings between Exhibitors and Hosted Buyers before the exhibition takes place.

Both Exhibitors and Buyers have access to this platform and may request a meeting.

All buyers are asked to register in the on-line database and give their detailed

profile in order to meet exhibitors on specific requirements.

All buyers are asked to pre-fix a minimum of 5 business meetings per each day of their stay.

MAIN BUYERS

Hosted buyers’ satisfaction

84,5% Completely satisfied 11,5% Sufficiently satisfied 2% Not at all satisfied 2% Doesn’t know

Business Activity Satisfaction

70% Very satisfied 15,7% Completely satisfied 11% Neither satisfied nor dissatisfied 3,3% Not very satisfied

333 days before TUTTOFOOD Edition : 100.000sq.m sold

We have presented the project and we have contacts with: SPAIN INDIA- INDONESIA PORTUGAL CHINA AUSTRIA TUNISIA GERMANY MOROCCO SWITZERLAND THE NETHERLANDS ENGLAND BRASIL IRELAND VIETNAM UAE BULGARIA TURKEY CHILE

CONTACTS Paolo Borgio Exhibition manager Paolo.borgio@fieramilano.it Skype: fieramilano-paolo.borgio Mrs Claudia Castello Int’l Sales – TUTTOFOOD and FHW claudia.castello@fieramilano.it Skype: fieramilano-claudia.castello

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