privacy privacy as a personal preference is there such a thing as too much privacy? what will be...
Post on 12-Jan-2016
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PrivacyPrivacy as a personal preference
Is there such a thing as too much privacy?
What will be discussed
Why privacy is an issue
Dangers of lack of privacy
Databases and data mining
Information gathering
Possibilities of using databases
Some questions for you to think about
Privacy is NECESSARY
Why is privacy an issue?
Things people may want to keep private
Anonymity on the internet
Just because!
How computers affect information gathering and storage
Faster and easier
New records kept by governments and private organizations
Higher level of information detail
More accessible to more people
Portable in large quantities
Possible social effects of lack of privacyGeneric relationships lacking in trust
Conformity makes it difficult to bring about social change
Lack of independent thinking
Impossibility of democracy
Dangers of erroneous and irrelevant information
Nothing wrong, nothing to fear?
Lack of updated information can lead to misconceptions
Irrelevant information can lead to illegal racial profiling, discrimination
What is a database?
Collection of related data; examples
Usually searchable in the form of queries
Makes information storage, retrieval, and alteration fast and easy
How databases relate to data mining
Databases are the main subject of data mining
The more information that is stored in a database, the more can be mined
Collective amount of information in databases
Software available for data mining
Huge amount of programs available in US and internationally
Website: http://www.andypryke.com/university/software.html
Over 50 programs
How databases enhance information gathering
Concatenation of information
Variety of information
Personal example!!
How databases can help and hinder
Nature of database information
Help: Erroneous/irrelevant information problem
Hinder: Time and effort
Broader possibilities using databases
Profiling to make consumer predictions and suggestions; political predictions
Example: Amazon.com
Cookies
Mass information gathering
Do you think that the broad information found in databases does more to destroy
privacy or to help research? Why? Where can the line between the two be drawn?
Is it wrong for companies to use information found in databases to profile
prospective clientele?
What kind of control do you think a person should have over his or her own
information? How can a person assume that control?
If you had a database of information about your classmates, would you sell it to
a company that wanted it to improve their marketing to college-age students?
You work for a bank. What would you do if you were told to use irrelevant information
in a database (such as race, gender, religion, etc.) to determine the recipients of loans?
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