pro learning lab - turning information into opportunity

Turning Information into Opportunity

Thursday, June 25, 20092:00 PM EDT

Presented by: Whittaker Associates, Inc.Dean Whittaker, Jami Miedema, Vidhan Rana

Tech Support: Jim Bruckbauer and Mark James

For audio Dial Enter Access Code

Introducing Whittaker Associates

Dean Whittaker Vidhan RanaJami Miedema

Introducing Whittaker Associates

Dean Whittaker Vidhan RanaJami Miedema

Learning Objectives

For audio Dial Enter Access Code

Business Intelligence

Why Target Companies

Focus energy and effort Limited resources of time and money Maximize result Brains vs muscle

Predicting Corporate Behavior

Predictive Analytics

What is it? And Why should you care?

Predictive Model - Ranking

Use of Weighted Matrix Control Group Variables Weighting

Company Event 1 Weight Event 2 Weight Wt. Index ABC Co. merger 7 Change of CEO 9 16XYZ Co. Acquisition 2 Increase in Sales 4 6MNO Co. Increase in Emp. 4 Increase in Sales 4 8RST Co. New prod. 3 Change in CEO 9 12

Why do Companies Consolidate, Expand or Relocate?

Jami Miedema, Research Analyst

Targeting Companies

Creating a target company profile Target industry Size Location Corporate changes/events

Creating a Target Company Profile:Old Process

Old Process Client Input

Target industries by 3-4 digit NAICS

Minimum sales and employment Employment & Sales Growth

Creating a Target Company Profile: New Process

New Process Focus on type of active companies

New & Expanded Announcements Search for similar companies using:

5-6 Digit NAICS Keyword, articles, trade associationsEvent registration, membership list

Data Center Information Sites

Data Center World exhibitor list

The Data Center Journal glossary

Colocation Service Provider Directory metro area

Data Center Knowledge RSS feed

Hoovers Demonstration

• Hoovers Owned by D&B Info on millions of companies Updated frequently

Fee-Based Sources

Harris: contains info on small, private companies

OneSource: broad multiple sources of news and company information

LexisNexis: news sources for events

Free Sources

Zoom Info a quick biographical sketch based on Internet data

ZipSkinny a zip code-based demographic comparison tool

Google Earth a bird’s eye view of earth and beyond

ZoomProspector a geographic information site selection tool

Google

www.google.com www.news.google.com www.google.com/finance www.googlelabs.com

Vidhan Rana, Research Analyst

Key research skills

• Be patient & persistent• Find the right keywords• Be innovative• Use trial & error

“Become a pro in Google Search”

Projects in the Data Center Industry

Data Source: Conway Scorecard

Investments in the Data Center Industry

Investment per Project

Data Center Projects in the US (1993 – 2008)

Location of Data Center Projects near Major Metros

New York

Dallas-Fort Worth

Washington-Baltimore

Atlanta

2001 Data Center Announcements

Largest 20 Projects in 2008 by investment dollar

Why not to Rely on NAICS?

25 Fast Growing Companies by Sales Growth in 2008

What Data Center Companies Need?

"The data centre was formerly a US Navy communications facility designed to withstand Category 5 hurricane level winds......." - Mark Wade, director of Network Operations at TBI, Inc. on Bermuda expansion

"......can rest assured, knowing that their mission-critical systems and applications are protected and available 24/7.” - Rich Lee, founder and CEO of Hosted Solutions talking about his customers

"This new space enables us to accommodate the rapid colocation market growth we’ve seen in the Dallas area......." - Jeff Lowenber, VP Facilities, The Planet

Putting Social Media into Perspective

What can do?

traffi

websit

e & tr

with p

What can do? Le

with p

Whittaker Associates Lead Tracker (WALTER)

Web 3.0 – The New Media Social Networks

www.Linkedin.com www.facebook.com www.twitter.com

Streaming Video www.YouTube.com

Podcasting Blogs

Discussion and Q&A

Please type your questions into the question text box on the lower right side of your screen.

Dean@whittakerassociates.comJami@whittakerassociates.com

Vidhan@whittakerassociates.com 616-786-2500

www.whittakerassociates.com

Thank you for your participation

Dean@whittakerassociates.comJami@whittakerassociates.com

Vidhan@whittakerassociates.com 616-786-2500

www.whittakerassociates.com

pro learning lab - turning information into opportunity

data center companies

data centre

conway scorecard

projectdata source

company informationlexisnexis

similar companies

research analyst

target companiesfocus

Business

turning web 2.0 into opportunity 2.0

security and fraud solutions initiatives: turning the threat...

cybersecurity: turning necessity into business...

turning opportunity into growth - homeserve...

turning complexity into opportunity - inscriu.ro · turning...

eu_la relations turning investment into opportunity

smart cities: turning opportunity into reality

covid-19: turning crisis into opportunity

your brand sucks: turning sentiment into opportunity

turning network complexity into revenue opportunity ·...

home of unlimited opportunity. turning up the heat:...

ralalakshmi engineering college thandalam … ·...

turning disaster into an opportunity for quality ... turning...

turning a crisis into opportunity

your brand sux - turning social sentiment into opportunity

insurance 2020: turning change into opportunity -...

turning conflict into opportunity

101: redefining failure and turning it into opportunity

turning big data into opportunity: the data lake

industrijski otpad: turning waste into...