process 21 jan 2020 · 2020. 2. 17. · precise fertilisation made simple. precise fertilisation...
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Process 21
Jan 2020
Digital Farming, Professional Markets
Camilla Nilsson
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2
Overview
Digitization, Big Data, and Precision Sensors are Disrupting Agriculture
Yara Digital Farming – Building the Global Digital Leader in Crop Nutrition
Discussion – Q & A
Lean Start-Up / Agile Product Development
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Digitization, Big Data, and Precision Sensors are Disrupting Agriculture
Real-time precision sensors and insights
Data science, modelling, machine learning
Automation of application and farm operations
Tailored digital two-way communication
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4
Our Digital Aspiration
Building
the Global Digital Leader
in Crop Nutrition
Building a platform of
distinctive digital field
and farmer services
+
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Digital Farming Global Presence4 digital hubs as center of gravity for our efforts
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Africa
India TC
SEE
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Digital Farming Organization
„B2F“
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Business Line
Professional
Markets
Business Line
Ecosystem
Services
Business Line
Smallholder
Markets
Global Technology
Digital Agronomy
Strategic
Partnerships, People
& HR, Finance,
Communication
„B2B“
Synergies and overarching capabilities
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Professional
Farms
Smallholder
Farms
Unlocking value
where it matters the
most
Advancing the
frontier of
agriculture
innovation
Two focus areas across the world
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▪ Focus on Europe, NA, Latam
▪ Field-specific precision farming as the
next step-up of farm optimization
▪ Focus on Africa, Asia, Latam
▪ Drive up productivity and sustainable
farming
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Digital Farming Footprint in 2019
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Validated Solutions Launched, Launching, or with Validations in 2019
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Professional Markets Digital Solutions 2020
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Irix
“Turning your phone into
a precision sensor“
Yara Ayra
“Personalized
crop nutrition“
atfarm
“Precision
fertilization
made simple“
(VRA)
Farm
Water
Advisor
“Field specific water
demand forecast &
irrigation schedules“
Polaris
“Yara’s brain for
crop nutrition
programs“
N-sensor
“Advanced
precision
fertilization”
(VRA)
Adapt-N
“Advanced
nitrogen
application
planning“
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Smallholder Markets Digital Solutions 2020
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Digital value creation
Holistic value creation – evolutionary and revolutionary
Digital farm and field services business
Valorization thru core business growth
Digitally-enabled (disruptive) crop nutrition business models
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Precise fertilisation made simple
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Precise fertilisation made simple.
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Precise fertilisation made simple.
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Precise fertilisation made simple.
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Precise fertilisation made simple.
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Until now, performing N analysis has traditionally required expensiveequipment that restricted it to larger operators
YaraIrix allows all farmers to measure crop nitrogen needs in
different growth stages using a smartphone app and accessible hardware.
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FREE
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YaraIrix & Atfarm make precision fertilisation accessible to all farmers
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Industry-shaping partnershipsYara and IBM partner to transform the future of farming
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• Combining world-leading
capabilities
• Building the globally leading Digital
Farming data and services
platform
• Joint innovation teams across
Digital Hubs
• Bold ambition: reaching 100 million
ha incl. millions of smallholder
farmers
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Yara enabling Farm-to-Fork Connected Digital Ecosystem
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Farm and
Field
Food
processingFood retail
• First agricultural player to join
world leading food traceability
and food chain alliance
• Provide global coverage of the
first miles of food production on
the farm
• Farm and field-oriented solutions
for food chain optimization
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THANK
YOU!
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Overview
Digitization, Big Data, and Precision Sensors are Disrupting Agriculture
Yara Digital Farming – Building the Global Digital Leader in Crop Nutrition
Discussion – Q & A
Lean Start-Up / Agile Product Development
-
23
Lean Start-Up MethodologyMinimum Viable Product (MVP)
“Lean startup is a methodology for developing businesses and products
that aims to shorten product development cycles and rapidly
discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-
driven experimentation, iterative product releases, and validated
learning.”
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Lean Start-Up MethodologyThe first scalability challenge
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