product design: integrating design into your business - mars best practices
Post on 06-Jul-2015
971 Views
Preview:
DESCRIPTION
TRANSCRIPT
c DIAC 2011 Additional Generous Support by the William and Nona Heaslip Foundation
c DIAC 2011
An Introduction to the Strategic Design Process Product Design!
c DIAC 2011
The Experts!
Arlene Gould MBA, RGD, FRSA
Tim Poupore ACIDO
Glenda Rissman RGD
Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC and ACIDO. As a researcher, educator and business consultant, she has extensive experience in demonstrating the strategic value of design to business and other stakeholder groups.
Tim Poupore, ACIDO, is a Past-President of ACIDO and currently Chair of DIAC. He is the President of Ove Industrial Design Ltd., a leading industrial design consultancy based in Toronto, and has over thirty years of practical experience.
Glenda Rissman is co-founder and principal of q30 Design Inc., a Toronto-based graphic design and communications consulting firm. Her work has been recognized by The Smithsonian Institute, The American Institute of Graphic Arts, The Mead Annual Report Show, Applied Arts Magazine, The Advertising and Design Club of Canada and The New York Art Director’s Club.
c DIAC 2011
Who Is DIAC?!
The Design Industry Advisory Committee is a cross-disciplinary design think tank that conducts research and develops strategies for leveraging Ontario’s design capability to improve economic, social and environmental outcomes.
c DIAC 2011
DIAC Pop-Up Design Incubator!
A design support seminar series for innovation-focused
entrepreneurs.
Supported in part by the City of Toronto
c DIAC 2011 source: DESIGN MATTERS: DIAC Design Industry Study 2004
Designers in the Workforce
North America’s Top Design Centers!
c DIAC 2011
• Ontario is Canada’s manufacturing hub
• Ontario is also Canada’s design hub with 40,000 designers in the region
• The GTA is the third largest centre for design employment in North America
Designers in the Workforce!
source: DESIGN MATTERS: DIAC Design Industry Study 2004
c DIAC 2011
The Design Equation!
STRATEGIC DESIGN MEANS TURNING THE ASSETS OF THE COMPANY TO THE NEEDS OF
THE MARKET.
c DIAC 2011
The Design Equation!
INNOVATION +
STRATEGIC DESIGN =
SUCCESS
c DIAC 2011
c DIAC 2011
Design Adds Value!
• Unique and Compelling
Garbo by Umbra
c DIAC 2011
• Unique and Compelling
• User-centred
Design Adds Value!
Staxi
c DIAC 2011
Design Adds Value!
• Unique and Compelling
• User-centred
• Simplified and Cost-effective
Z-Box, GE Water and Process Technologies
c DIAC 2011
• Unique and Compelling
• User-centred
• Simplified and Cost-effective
• Sustainable
Design Adds Value!
Biowall Guelph University Nedlaw Living Walls
c DIAC 2011
c DIAC 2011
Design Tells Stories!
Intellectual properties are not appreciated until design makes them tangible.
Design helps to:
• Brand Embedded Technologies
• Visualize Future Applications
• Make an Emotional Connection University Avenue Design
Charrette, DIAC 2009
c DIAC 2011
c DIAC 2011
HOW ARE YOU USING DESIGN?
c DIAC 2011
The Design Ladder!
Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010 c DIAC 2011
c DIAC 2011
WHERE ARE YOU?
c DIAC 2011
HOW CAN YOU GET TO WHERE YOU NEED TO BE?
c DIAC 2011
The Integrated Design Process!
The Integrated Design Process developed by: DIAC and ACIDO
c DIAC 2011
• Universally applicable to all design challenges
• Applicable to all design disciplines
• Cyclical and iterative
• Process for sustainable product development
The Integrated Design Process!
c DIAC 2011
The Design Advisory Service!An introduction to Strategic Design for innovation-focused entrepreneurs.
Images courtesy of Design Engineering Magazine, Sept. 2010.
Injection Molding Process, Nu-Co Plastics
• Supported by IRAP
• Design Audit
• One Week of Design Services
• Strategic Design Recommendations
• Case Study
c DIAC 2011
Who is ACIDO?!
The Association of Chartered Industrial Designers of Ontario is the accreditation body that represents industrial design in the province of Ontario, fosters high standards of professional conduct and supports best practices in design business and design education.
c DIAC 2011 Photos feature the work of ACIDO-accredited Industrial Designers at Designforce,
Ove Industrial Design and Spark Innovations.
• risk awareness • unmet need • vision
Opportunity!
c DIAC 2011
• assess resources • design research • business plan
Strategize!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
c DIAC 2011
• ideation • mock-ups • evaluation
Conceptualize!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
c DIAC 2011
• modeling • prototype & testing • refinement
Develop!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
c DIAC 2011
• specification • production • coordination
Implement!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
c DIAC 2011
• promotion • distribution • assessment
Launch!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
c DIAC 2011
• risk awareness • unmet need • vision
Opportunity!
Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
c DIAC 2011
Who is ACIDO?!
Thank you.
c DIAC 2011
Who is RGD?!
The Association of Registered Graphic Designers of Ontario was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience, as well as demonstrated competence in the areas of business, design principles, research and theory and ethics through successful completion of a written test and portfolio interview.
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011
c DIAC 2011 c DIAC 2011
5 STEPS TO STRATEGIC DESIGN.
c DIAC 2011
Five Steps to Strategic Design!
1 CONNECT TO THE RIGHT DESIGNERS.
c DIAC 2011
2 FOCUS ON A USER-CENTRED APPROACH.
Five Steps to Strategic Design!
c DIAC 2011
3 USE DESIGN TO ADD VALUE.
Five Steps to Strategic Design!
c DIAC 2011
4 ADOPT THE INTEGRATED DESIGN PROCESS.
Five Steps to Strategic Design!
c DIAC 2011
5 REPEAT: INVEST IN THE VIRTUOUS CYCLE OF DESIGN.
Five Steps to Strategic Design!
c DIAC 2011
The Design Equation!
INNOVATION +
STRATEGIC DESIGN =
YOUR SUCCESS
c DIAC 2011
For More Information!
www.DIAC.on.ca
www.ACIDO.info
www.RGDOntario.com
contact: strategy@diac.on.ca
c DIAC 2011
Questions?!
top related