Product Design: Integrating design into your business - MaRS Best Practices

Download Product Design: Integrating design into your business - MaRS Best Practices

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Good design can add value to product and service innovation and, ultimately, help lead to the successful commercialization of those products and services. This seminar, presented by the Design Industry Advisory Committee (DIAC), covers the critical steps entrepreneurs must take to connect business strategy and design.Start to integrate design into every stage of product development and adopt the design best practices of other innovation focused companies.DIAC Product Design seminars are supported in part by the City of Toronto.http://www.marsdd.com/events/details.html?uuid=771f3665-138c-4ed6-ab0d-bada6032e0c1

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<ul><li> 1. c DIAC 2011</li></ul> <p> 2. Product Design!An Introduction to the Strategic Design Processc DIAC 2011 3. The Experts! Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC Arlene Gould and ACIDO. As a researcher, educator and business consultant, she has MBA, RGD, FRSA extensive experience in demonstrating the strategic value of design to business and other stakeholder groups. Tim Poupore, ACIDO, is a Past-President of ACIDO and currently Chair Tim Poupore of DIAC. He is the President of Ove Industrial Design Ltd., a leadingACIDO industrial design consultancy based in Toronto, and has over thirty years of practical experience.Glenda Rissman is co-founder and principal of q30 Design Inc., aToronto-based graphic design and communications consulting rm.Glenda Rissman Her work has been recognized by The Smithsonian Institute, TheRGD American Institute of Graphic Arts, The Mead Annual Report Show,Applied Arts Magazine, The Advertising and Design Club of Canadaand The New York Art Directors Club.c DIAC 2011 4. Who Is DIAC?!The Design Industry Advisory Committee is a cross-disciplinary design think tank thatconducts research and develops strategies for leveraging Ontarios design capability toimprove economic, social and environmental outcomes.c DIAC 2011 5. DIAC Pop-Up Design Incubator!A design support seminar seriesfor innovation-focusedentrepreneurs.Supported in part by the City of Torontoc DIAC 2011 6. North Americas Top Design Centers! Designers in the Workforce source: DESIGN MATTERS: DIAC Design Industry Study 2004c DIAC 2011 7. Designers in the Workforce! Ontario is Canadasmanufacturing hub Ontario is also Canadas designhub with 40,000 designers inthe region The GTA is the third largestcentre for design employmentin North America source: DESIGN MATTERS: DIAC Design Industry Study 2004c DIAC 2011 8. The Design Equation!STRATEGIC DESIGN MEANS TURNING THE ASSETS OF THECOMPANY TO THE NEEDS OF THE MARKET.c DIAC 2011 9. The Design Equation!INNOVATION + STRATEGIC DESIGN =SUCCESSc DIAC 2011 10. c DIAC 2011 11. Design Adds Value! Unique and Compelling Garbo by Umbrac DIAC 2011 12. Design Adds Value! Unique and Compelling User-centred Staxi c DIAC 2011 13. Design Adds Value! Unique and Compelling User-centred Simplied and Cost-effectiveZ-Box, GE Water and Process Technologiesc DIAC 2011 14. Design Adds Value! Unique and Compelling User-centred Simplied and Cost-effective SustainableBiowall Guelph University Nedlaw Living Wallsc DIAC 2011 15. c DIAC 2011 16. Design Tells Stories!Intellectual properties are notappreciated until design makesthem tangible. Design helps to: Brand Embedded Technologies Visualize Future Applications Make an Emotional ConnectionUniversity Avenue Design Charrette, DIAC 2009c DIAC 2011 17. c DIAC 2011 18. HOW ARE YOU USING DESIGN?c DIAC 2011 19. The Design Ladder! Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010c DIAC 2011 20. WHERE ARE YOU?c DIAC 2011 21. HOW CAN YOU GET TO WHERE YOU NEED TO BE?c DIAC 2011 22. The Integrated Design Process! The Integrated Design Process developed by:c DIAC 2011DIAC and ACIDO 23. The Integrated Design Process! Universally applicable to all designchallenges Applicable to all design disciplines Cyclical and iterative Process for sustainable productdevelopmentc DIAC 2011 24. The Design Advisory Service!An introduction to Strategic Design for innovation-focused entrepreneurs. Supported by IRAP Design Audit One Week of Design Services Strategic Design Recommendations Case StudyInjection Molding Process,Nu-Co PlasticsImages courtesy of Design Engineering Magazine, Sept. 2010.c DIAC 2011 25. Who is ACIDO?!The Association of Chartered Industrial Designers of Ontario is the accreditation body thatrepresents industrial design in the province of Ontario, fosters high standards of professionalconduct and supports best practices in design business and design education.c DIAC 2011 26. Opportunity! risk awareness unmet need visionPhotos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011Ove Industrial Design and Spark Innovations. 27. Strategize! assess resources design research business plan Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations. 28. Conceptualize! ideation mock-ups evaluation Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations. 29. Develop! modeling prototype &amp; testing renement Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations. 30. Implement! specication production coordinationPhotos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011Ove Industrial Design and Spark Innovations. 31. Launch! promotion distribution assessmentPhotos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011Ove Industrial Design and Spark Innovations. 32. Opportunity! risk awareness unmet need visionPhotos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011Ove Industrial Design and Spark Innovations. 33. Who is ACIDO?! Thank you.c DIAC 2011 34. Who is RGD?!The Association of Registered Graphic Designers of Ontario was created by an Act of theOntario Legislature to certify graphic designers who have met a rigorous set of standardsthat includes documented levels of relevant, professional education and experience, as wellas demonstrated competence in the areas of business, design principles, research andtheory and ethics through successful completion of a written test and portfolio interview.c DIAC 2011 35. c DIAC 2011 36. c DIAC 2011 37. c DIAC 2011 38. c DIAC 2011 39. c DIAC 2011 40. c DIAC 2011 41. c DIAC 2011 42. c DIAC 2011 43. c DIAC 2011 44. c DIAC 2011 45. c DIAC 2011 46. c DIAC 2011 47. c DIAC 2011 48. c DIAC 2011 49. c DIAC 2011 50. c DIAC 2011 51. c DIAC 2011 52. c DIAC 2011 53. c DIAC 2011 54. c DIAC 2011 55. c DIAC 2011 56. c DIAC 2011 57. c DIAC 2011 58. c DIAC 2011 59. c DIAC 2011 60. c DIAC 2011 61. c DIAC 2011 62. c DIAC 2011 63. 5 STEPS TO STRATEGIC DESIGN.c DIAC 2011 64. Five Steps to Strategic Design! 1 CONNECT TO THE RIGHT DESIGNERS.c DIAC 2011 65. Five Steps to Strategic Design! 2 FOCUS ON A USER-CENTRED APPROACH.c DIAC 2011 66. Five Steps to Strategic Design! 3 USE DESIGN TO ADD VALUE.c DIAC 2011 67. Five Steps to Strategic Design! 4 ADOPT THE INTEGRATED DESIGN PROCESS.c DIAC 2011 68. Five Steps to Strategic Design! 5 REPEAT: INVEST IN THE VIRTUOUS CYCLE OF DESIGN.c DIAC 2011 69. The Design Equation!INNOVATION+ STRATEGIC DESIGN=YOUR SUCCESSc DIAC 2011 70. For More Information! contact: strategy@diac.on.cawww.DIAC.on.cawww.ACIDO.infowww.RGDOntario.comc DIAC 2011 71. Questions?!c DIAC 2011</p>