product launch strategies for the travel industry

Effectively forecasting

competitor’s potential supply.

Mitigate risk & maximize ROI

Vishal Jain, Chief Products Officer

New Product Launches

Competitor Capacity via Rate Intelligence

Managing demand by market capacity…

Capture market compressionBenchmark rate movementsPricing opportunities

Track price pace across active booking windows

Comp1 – Poor pricing, leads to lower yields as compared to subscriberComp 2 – Poor inventory control losing rooms and adjusting prices due to poor group management.Subscriber – Re-adjustment of inventory 4 weeks out and steady price rise based on bid model (Limited stock high price)

Price Optimization

Group Wash – Poor inventory controlInaccurate demand forecast – Lost opportunity

Depth of Inventory

Its not just price comparison, availability is vital too…

And so is your product quality…

Use real time guest feedback to identify product strengths…

Highlight your strengths like Front Desk, Rooms & Service…

New Product Launches

Identify new product opportunities through price range representation…

Price bucket presence“Packaging creativity is the KEY”

Targeting source profiles

Identify new market segments

Enhance Distribution

Channels where your competitors are not selling excellent packaging opportunities for new products

“Analytics is a leitmotif that powers today’s business”

- RateGain

Analytics ….methodology and process

Collect multiple data sources

Harmonize the data

Align the data with objectives

Gain insights

Thank You

@VoxVishal

blog.rategain.com