product school final presentation

Flickr

Photo routes featureAlfonso Muñoz

Company context- Founded in 2004, was acquired by Yahoo Inc. in 2005 for $25M- Some numbers:

- 112M users (June 2015)- 1M images uploaded daily(Feb 2014)- 10 billions images hosted (May 2015)

- Main features:- upload your photos to your “photostream” with title, comments and metadata- option to comment, tag and share photos- access controlled by the uploader user- ordering by albums- three types of account: Free, AdFree and Doublr- filtering- licensing CC

Competitors

Feature Audit

Geolocation YES YES YES YES NO

Organization YES NO YES YES YES

Share YES YES YES YES YES

Routes NO NO NO NO NO

Not considered:

Photos with locations

- Maps based on geotagged photos

- Routes services - Social networks- Smartphones

PersonaChiara Ferranti

- Young italian engineer who likes photography and travel

- She stores and shares her “professional”photo work in Flickr since years ago

- She uses Instagram daily- She travels around Europe every three months and

always carries with her camera

Photo routes

- Create albums with favorites photos- Generate optimal tour- Active the route and follow the steps- Share the route

Design&

Prototype

MetricsCustomer lifecycle

- Acquisition: User clicks on the route tab (mobile or desktop)

- Activation: User generates a route

- Retention: User actually follows a route

- Referral: User shares a route and user 2 follows shared route

- Revenue: User keeps generating routes

Key Performance Indicators

- # routes generated by user- # routes followed by the user- # routes shared by user- # routes followed from other

users- # albums converted into routes

by user

Go to market plan

Pre -Launch

LaunchPost-Launch

- Landing page- Email campaign- Beta for internal use and hard

users with feedback

- Blog posts, reviews

- SEO, SEM, ASO

Other potential features related

- Partnership with art galleries, museums, parks, cities, touristic guide editors

- Partnership with sport apps like Runtastic, Nike+, Adidas miCoach

Thank youalfonsomm@gmail.com

alfonsomm.com