project smart garden final

PROJECT SMART

GARDENGardening made easy & efficient.

Joseph BrennanAerospace

Engineering

Justin ChoEnvironmental

Engineering

Taeha KimStructural

Engineering

Wei TsengElectrical

Engineering

Andrew Wilkinson

Environmental Engineering

Team 6

THE PROBLEM● 70.7 % of Adults aged 20 and over are

overweight with 40% of them being obese ● Increasing demand for healthy food options● Americans are busier than ever● Gardening takes a lot of time and skill

THE SOLUTION

● Change in diet to incorporate more vegetables ● Increasing demand for healthy food options● Americans are busier than ever● Gardening takes a lot of time and skill

Our Vision StatementTo provide health conscious working professionals with an easy & efficient automated, self regulating hydroponic, outdoor garden system monitored through a smartphone.

THE VALUE PROPOSITIONVEGETABL

EKALESPINAC

HMINT

HARVEST CYCLE40 DAYS

35 DAYS

15 DAYS

PRODUCED72c72c120

c

PER SERVING2-3c

2-3c½-1c

A smoothie a day.

HYDROPONICS?BENEFITS

● Accelerates plant growth

● Saves up to 85% of water

● More precise nutrient control

THE DESIGNCOMPONENT

S● modular design (base,

add-on, top)● water pumped up

from water reservoir● seed pods in each

dome● UV light under each

dome● temperature regulated

dome

Light

Light

Light

Reservoir

THE DESIGN

Seed Cup

THE MOBILE APPCOMPONENT

S● monitor live data● make adjustments

(temp, hum)● photo feed● track harvest

cycle progress

Smart Garden

Demo

Video Link

THE COMPETITORSCompetit

ors

Smartphone contro

l

Can grow more

than 3 plants

Hydroponic

Harvesting

Modules Price

Smart Garden YES YES YES Outdo

or YES $250

Grove Ecosystem YES YES NO Indoor NO $2700

CounterCrop NO NO NO Indoor NO $350

Niwa YES NO YES Indoor

NO$450

THE MARKET

$3.4B Juicing Market

$1.3B Home Made

$1.00B

$2.04B

2004

2012

Sales by smoothie chains

Beachhead market: Green Juice MarketEventually expanding to smart home appliance

TAM

SAM

SOM

Total $5B Business

THE CUSTOMERSAfter conducting market surveys: 80% juice at home80% like to eat organic100% time is biggest reason they don’t gardenTarget MarketYoung professionals: 25-45Health conscious & busy working people

Pricing Strategy Materials

Cost of Base~$81.

38

Cost per Dome

~$23.19

Retail Cost of Base$250

Retail Cost per Dome$80

Online Sales

Retail Sales

Sales to Local Juice

Shops

Customers

Businesses

Cost per 6 pack Seed

Cup~$1

Retail Cost per 6 pack Seed

Cup$5The material cost calculation in appendix.Assembly 2 base 1 dome per hour, pay 8 / hour.

COST COMPARISONProduce Cost at Local

MarketCost with Smart

GardenGreen Smoothie

from Local Market produce

Green Smoothie with Smart

Garden

Kale $1 / cup $0.20 / cup

$5 / serving $1.30 / servingSpinach $1 / cup $0.20 / cup

Mint $2 / cup $0.10 / cup

Mitigating Potential RisksTECHNICA

L RISKSMARKETING

RISKS● iOS/Android App UI

● Harvest cycle ● Sensor

integration● Moving indoors

● Insertion into juice market

● Channels for education

● Keeping costs low

THE PLANJanuary 2016Team building and delegation of responsibilities. Prototype and iterate.

March-May 2016Testing phase of product. Iterations and adjustments.

January 2017Launch on Kickstarter

February 2016Prototype of base and top completed.

June-SeptemberContinue testing. Source Manufacturer. Look for marketing outlets/PR.

PROJECT

SMARTGARD

ENGardening made easy

& efficient.

THANK YOU

APPENDIXIncludes BMC, Sponsorships, Product Materials List

Key Partners Key Activities

Key Resources

Value Propositions Customer Relationships Customer Segments

Channels

Cost Structure Revenue Streams

The Business Model CanvasIteration #

San Diego Hydroponics and Organics/ Veg + Bloom - They are providing us with hydroponic equipment as well as advising us.Roger’s Garden - Providing us with a plot of land as well as access to any of their current gardening technologies and access to their suppliers.

We are taking the work and time commitment out of gardening and providing the common household with fresh vegetables, causing people to be less dependant on the supermarket.

JuicersHealth and environmentally conscious professionals who are too busy to garden themselves.

R&DManufacturingPresence in local storesOnline distributionEducational Content

Initial sale of product with customer return for keurig style seeds.Aftersales troubleshootingInteractions with customer through mobile app, possibility of creating ‘goals’ or ‘achievements’

The technology behind the productCustomer relationship (keurig style seeds)

Presence in local juicing barsSocial media and forumsPresence in local hydroponic stores

Raw materials costsManufacturing costs

Marketing Costs

Online and local retail salesSales to local juicing bars

Custom Outfitting agricultural farms

5/10/20161

Taeha 20

Sponsorships/Grants- Veg & Bloom Sponsorship

- San Diego Hydroponics and Organics Sponsorship

- Zahn Innovation Center

Justin 21

Product Material List - Base

Wei 22

Items Price Items Price

Arduino Uno R3 $2.99 Air pump $4.99

Bluetooth Module $6.97 Water pump $5.99

Liquid PH0-14 Value Sensor Module $11.93 5M Ultraviolet UV 395-405nm $3.99

SD Card Module Slot Socket Reader $2.99 Raw material $35.00

DS3231 AT24C32 Real time clock module $1.53 Plumbing, tubing, fitting $5.00

Total $81.38

Possible Retail Price Per Unit $250

Product Material List - Add-on Module

Wei 23

Items Price

DHT11 Temperature/Humidity Sensor $1.31

Waterproof DS18B20 Temp Sensor $1.89

5M Ultraviolet UV 395-405nm $1.99

Raw materials $15.00

Plumbing, tubing, fitting $3.00

Total $23.19

Possible Retail Price Per Module $80