provoke: case study - digital transformation for liverpool john moores university (ljmu)

Liverpool John Moores UniversityBusiness benefits and SitecoreMandy Phillips – Head of Corporate Business Change Initiatives

Fast Facts

• Founded in 1823

• 25,000 students from over 100 countries

• 250+ internationally recognized degree courses

• Based in one of Europe’s most attractive, affordable and safe cities

• World leading research

• 8M digital visitors annually

2013….

• A legacy content management system

• Devolved content authors (300+)

• A small but perfectly formed web team that was moved often

• No investment

• A requirement to do something amazing with no additional resource

• Working in isolation

“We have always done it that way”

The 7 most expensive words in business

now

now

now

now

2016

• A state of the art Customer Experience Platform• Working closely with a Sitecore Partner• Skilled professionals in house• A small and robust content team (3!)• Frameworks and governance• Agile and driven by insight

Recap

• Reduction in authors from 300+ to 3 saving 800k

• Tightly managed content, adhering to brand guidelines, content strategy and legislation

• Reduction in content pages, from 12,000 to just over 1000 at go live

Recap

• A managed Information Architecture and workflows

• Teams that are working in sprints, using agile and driven by insight (cost reduction in projects)

• An appetite for the potential that Sitecore can help us deliver to our users

Get in touch…

@ljmudigital

@m8nd1

a.phillips@ljmu.ac.uk