pubu2011 kindle

Amazon Success StoriesMay 22, 2011, New York City

Danny O. SnowSociety for New Communications Researchwww.sncr.orgdosnow@sncr.org

Amazon Success Stories

Thanks to IBPA, Amazon and SNCR!No need to take notes.Ring tones will be confiscated.About SNCR...About IBPA…

Amazon Success Stories

#1: Kindle as Cataylst

Amazon Success Stories

First published in paperback

Kindle initially $1.99

Price dropped to 99 cents

Amazon Success Stories

“Faking It” +

Sequel =

52,000+ sales

Source: Charlotte Observer,

5 May 2011

Amazon Success Stories

Aside on Kindle Pricing:

0 to $2.98 = 35%

$2.99 up = 70%

Amazon Success Stories

#2: e-Books sell tree-Books?

Amazon Success Stories

First published in paperback, $12.99

Kindle $6.99

4 May 2011:# 17 in Baseball History

Amazon Success Stories

Kindle $6.99

Paperback 10% discount

Bundle $17.99

Amazon Success Stories

2009 Retail >

$40 M

2010 Retail >

$80 M

2011 Retail >

$500 M ???

Questions?

Summary: http://www.UnlimitedPublishing.com/kindle

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