putting a face on your brand

Putting a Face on Your Brand

Lauren Smith Communications Design

What is Visual Branding?

Lauren Smith Communications Design

• A visual expression of brand personality• Puts a “face” on your business• Creates a unique and memorable look• Separation from competitors• Encourages brand loyalty• Ensures consistency

Building aVisualVocabulary

Lauren Smith Communications Design

• Image style• Logo usage standards• Typographic standards• Color standards• Literature design guidelines• Packaging design guidelines• Website design guidelines• Presentation templates• Email templates

Lauren Smith Communications Design

Logos

Brochures

Websites

Blogs and Social Media

Packaging

Sales Literature

Newsletters

Presentations

Strategic Imperatives

Improve Customer Service

Lower Cost of Operations

Grow Profitably

What’s Required

Flexibility

FunctionalDepth

UnifiedLifecycle

Why Guidewire Exists

G U I D E W I R E S O F T W A R E P r o p r i e t a r y a n d c o n f i d e n t i a l

Strategic Imperatives

Improve Customer Service

Lower Cost of Operations

Grow Profitably

What’s Required

Flexibility

FunctionalDepth

UnifiedLifecycle

Why Guidewire Exists

G U I D E W I R E S O F T W A R E P r o p r i e t a r y a n d c o n f i d e n t i a l

Strategic Imperatives

Improve Customer Service

Lower Cost of Operations

Grow Profitably

What’s Required

Flexibility

FunctionalDepth

UnifiedLifecycle

Why Guidewire Exists

G U I D E W I R E S O F T W A R E P r o p r i e t a r y a n d c o n f i d e n t i a l

Advertising

Digital Media

How WeDo It

Lauren Smith Communications Design

1Research &

Planning

2ProjectBrief

3Exploratory

Design

4Client

Review

6Client

Review

7StyleGuide

8Client

Approval

5RefineDesign

The Valueof VisualBranding

Lauren Smith Communications Design

• Makes the right “first impression”• Inspires confidence• Attracts new and better customers• Makes your company “top of mind”• Reinforces quality and professionalism• Enhances reputation• Creates trust

Our ClientPartners

Lauren Smith Communications Design

BenuBioInsightsDow Jones TelerateFoglight So�wareGuidewireHewlett PackardIntelIntersperseLuminate So�ware

PeopleSo�ResumixSanDiskScimagixSymantecSVForumTerayonViewCentralVisa International

Awards andRecognition

Lauren Smith Communications Design

American Advertising FederationAmerican Center for DesignAmerican Corporate IdentityAmerican Institute of Graphic Arts Art Direction MagazineArt Directors Club of Los AngelesArt Directors Club of New YorkArt Directors Club of San FranciscoCommunication Arts Magazine

Critique MagazineGraphic Design USAGraphis BooksHow MagazineLogo 2000Print MagazineSan Jose Ad AssociationStudio MagazineWestern Art Directors Club

What OurClients Say

Lauren Smith Communications Design

“Lauren took our vision for the company and turned it into reality. We ended up with a professional image ideally suited to our target audience. This was the first time I worked with a designer in this way. His process really helped us find the right focus for our company.”

—FELICIA GENTILE, PRESIDENT, BIOINSIGHTS

“I have worked closely with Lauren for more than a decade, in several di�erent companies, on a broad range of design initiatives. He combines original, arrest-ing creative concepting with a strong business sense and a problem-solving orientation. I recommend him very highly.”

—JOE HNILO, VP OF MARKETING, FOGLIGHT SOFTWARE

“Our worldwide charity took a great leap forward when Lauren Smith came to our rescue. In Lauren’s initial interview with our sta�, he immediately grasped our values and goals. Since he began implementing our new communications strategy our donations have doubled.”

—KAREN KOTOSKE, EXECUTIVE DIRECTOR, AMISTAD INTERNATIONAL

We put a face to brands— we’d love to see yours. Contact us at:

925.454.2993lauren@laurensmith.comwww.laurensmith.com

Lauren Smith Communications Design