putting the spark into your brand

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Page 1: Putting the spark into your brand

WELCOME TO SATELLITE

© Satellite Creative Limited

Page 2: Putting the spark into your brand

It’s 1997. Tony Blair is Prime Minister. Titanic is breaking records at the cinema. Dolly the sheep has been cloned. Steve Jobs has returned to Apple Computers. J K Rowling publishes her first Happy Potter. Tiger Woods becomes the youngest golfer to win the Masters. Hale Bopp Comet has its closest approach to the earth. And Satellite Creative is born.

Residing happily in the pretty market town of Tring servicing local and national clients, we are 18 years young and full of excitement for all things creative. Whether its to run a strategic campaign, provide studio support, build a new shiny website or improve your online traffic, we can help.

Make us part of your team.

A LITTLE BIT ABOUT US

Page 3: Putting the spark into your brand

OUR SERVICESBranding. Brand creation. Brand review. Brand refresh. Brand guidelines. Copy writing.

Design. Design for print. Design for web. Campaign design. Exhibition design. Packaging design. Press and TV advertising. Personalised and digital mailings.

Digital. Website design and build. Hosting and maintenance. App creation and build. Online banner advertising. SEO strategy. PPC campaigns.

And most things in between.

Page 4: Putting the spark into your brand

OUR TEAMOur small, yet perfectly formed team work intelligently from brief through to completion to ensure your marketing budget delivers for you.

Your account manager will be your eyes and ears and provide communication throughout any project, whilst our creative directors, design gurus and web geeks beaver away behind the scenes.

Viki BrockettAccount Director

Charis Lamond Account Manager

Andrew WilkinsonCreative Director

Dylan BlackhurstCreative Director

David MooreManaging Director

Kim CalderAccountant

Craig PerryDigital Designer

Robert DuffySenior Digital Designer

Lee KindleSenior Designer

Sarah WardDesigner

Page 5: Putting the spark into your brand

OUR CLIENTS

envoplan

Page 6: Putting the spark into your brand

BRANDING

Page 7: Putting the spark into your brand

Corporate rebrand revised logo designs : v2

15th January 2010

© Satellite Creative Ltd

Damory Veterinary clinic branDing approach

31st march 2011

Andy Wilkinson CreAtive direCtor

© satellite Creative ltd

AFTER

BEFORE

Page 8: Putting the spark into your brand

BreakspearMedical

AFTER

BEFORE

HarnessGPHarnessHealth

HarnessCare

Pearl Medical PracticePart of HarnessCare

HarnessCare HarnessCare

HarnessHoldings

Page 9: Putting the spark into your brand

OUTSTANDING OFFICE FURNITURE

inboundChina

Chinainbound

inboundChina

inboundChina

inboundChina

InboundChina

InboundChina

inboundChina

inboundChina

INBOUND China

INBOUND

China

inboundChina inboundChina

inboundChina

Page 10: Putting the spark into your brand

DAVIES VET SPECIALIST

Page 11: Putting the spark into your brand

ARK

Page 12: Putting the spark into your brand

MEMBERSHIP ORGANISATIONS

Page 13: Putting the spark into your brand

5,200

50/50MALE/FEMALE

RESPONSES

MEANAGE 44

ANNUAL MEMEBERSHIP SURVEY RESULTS 2013

WE ASKED - YOU SAID...

23%INCREASECOMPARED TO 2012

12.5% OF MEMBERS

HIGHEST RESPONSE FROM FULL TIME PARTNERS

WITHIN URBAN PRACTICESGROUP

PRACTICEURBAN

OTHER

RURAL

GROUP PRACTICE SUBURBAN

TYPE OFMEMBERSHIP

AGE

37%20%

15%

28%

MEMBERS

RETIRE/LIFE ASSOCIATES

FELLOWS

FIRST 5

ASSOCIATESIN TRAINING(AITs) 23%

20%

23%

13%

2% 1%

11%

50%

31%

25-35

YRS

36-45

YRS

46-55

YRS

56-65

YRS

66+

YRS

IT IS IMPORTANT THAT GPS LIKE ME ARE HEARD COLLECTIVELY

I SUPPORT THE AIMS AND OBJECTIVES OF THE COLLEGE

MEMBERSHIP SAYS SOMETHING POSITIVE ABOUT ME

MEMBERSHIP ASSISTS ME WITH EDUCATION ANDPROFESSIONAL DEVELOPMENT

END OF LIFE CARE

DEMENTIA

CHRONIC PAIN

CANCER

DIABETES

25% 27

%12

%5%

THE RCGP AND YOU YOUR THOUGHTS ABOUT US

5 MOST CLINICAL PROGRAMMES MEMBERSHIP SATISFACTION

You want us to be more active in representing the

profession to the media and Government

You ask us to seek feedback (via Faculties)

before implementing major decisions

You would like there to be more courses

outside London

You would like to be reminded of the College

benefits which are available to you

You would like communication from the College to be more streamlined with an opt out facility for

particular types of communication

SAY MEMBERSHIP HAS PARTIALLY MET, MET OREXCEEDED EXPECTATIONS(+ 2 PERCENTAGE POINTS ON 2012)

OF MEMBERS WOULD RECOMMEND MEMBERSHIP OF RCGP TO A COLLEAGUE (+2 PERCENTAGE POINTS ON 2012)

64%

63%

53%

50%

48%

89%

72%

72%

72%

91%

86%

ANNUAL MEMBERSHIP SURVEY RESULTS 2013

WE ASKED - YOU SAID...

5,837RESPONSES 47/53

MALE/FEMALEMALE/FEMALE47/53MALE/FEMALE

10%INCREASECOMPARED TO 2012

13% RESPONDED.

IT IS IMPORTANT THAT GPS LIKE ME ARE HEARD COLLECTIVELY

I SUPPORT THE AIMS AND OBJECTIVES OF THE COLLEGE

MEMBERSHIP ASSISTS ME WITH EDUCATION ANDPROFESSIONAL DEVELOPMENT

MEMBERSHIP SAYS SOMETHING POSITIVE ABOUT ME

END OF LIFE CARE

DEMENTIA

MENTAL HEALTH

CHRONIC PAIN

HEALTH INEQUALITIES

THE RCGP AND YOU

Access to high quality e learning and educational

resources

SAY MEMBERSHIP HAS PARTIALLY MET, MET OR

EXCEEDED EXPECTATIONS

45%

35%

35%

34%

33%

89%

73%

71%

70% 89%

GENERAL PRACTICE AT HEART OF IMPLEMENTATION OF INTEGRATED CARE

IMPROVE OUT OF HOURS/UNSCHEDULED CARE

REDUCE HEALTH INEQUALITIES AND PROMOTE UNDERSTANDING OF CAUSES OF VARIATIONS IN QUALITY AND ACCESS IN GENERAL PRACTICE

TOP 3 RESOURCING ISSUES FOR COLLEGE FOCUS (VERY/FAIRLY IMPORTANT)

91%

87%

82%

REPRESENTING THE PROFESSION

PROVIDING MORE PRACTICAL ADVICE AND SUPPORT

CPD PROVISION

YOU WANT US TO BE MORE ACTIVE IN…

64%

46%

44%

WHY YOU WOULD RECOMMEND US (MAIN THEMES)

Represents commitment to quality and professionalism

For revalidation support

A collective voice

MEMBERSHIPSATISFACTION

5 MOST IMPORTANT AREAS OF CLINICAL CARE FOR COLLEGE FOCUS

RCOG: INFOGRAPHICS

Page 14: Putting the spark into your brand

ISSUE XX I JUNE 2014INFORMATION AND INSIGHT FOR THE OFFSHORE MARINE CONSTRUCTION SECTOR

SAFETYPAGE X

Near miss incident update

EVENTSPAGE X

Joins us: Oceanology for ROV seminar

SURVEYPAGE X

What’s wrong with diver training?

REGULATIONPAGE X

Container weights change

www.imca-int.comInternational Marine Contractors Association

New vision unveiled in SingaporeWhy we’re aiming highWhat it means for you

MAKINGWaves

JUNE 2014 I 1110 I JUNE 2014

FOCUS FOCUS

JUNE 2014 I 11

Six compelling presentationsIn introducing the seminar Jim Mann provided background and history to illustrate the journey the IMCA ROV Division, and the sector, has taken with a focus on competence. Explaining that the industry is now in need of a common approach to training new entrants, he expressed the belief that thanks to input from the workshop’s expert speakers a common approach to ROV training could be established, and a globally accepted syllabus to be followed by all training establishments and companies could result.

Steve Ham presented the current contextual training initiative, ‘The ROV Industry Training Academy’ supported by the Underwater Centre, Technip, Subsea 7 and Fugro Subsea Services. This project resulted from the IMCA ROV personnel action group, formed in the summer of 2012 to address perceived shortfalls in ROV pilot technicians entering the industry, and also to look at fast tracking skilled people to senior roles where appropriate.

Two courses are being developed. The first a five-week induction course for those entering the industry from an acceptable technical background; and the second, an advanced course designed to support those with the right abilities who have either been promoted, or are seeking to be promoted, to more senior levels such as supervisor. Steve aired the view that if not enough newcomers are currently being trained; future needs were of deep concern.

Looking overseasAustralia-based subsea consultant Bill Evans suggested a range of training was taking place but that assessing the training need was not the starting point and that a great deal of it was ‘on the job’ and not structured. Bill spent some time working through what were generally accepted as the ‘core elements’ to be covered in a typical ROV introductory training programme, and recommended spending more time on assessing what individuals needed in terms of the backgrounds they were coming from, and the existing skills sets possessed.

Transferability of competence was seen as an issue and there are often concerns raised with regard the uniformity of assessments from one company to another which contributed to this problem.

He suggested that three key things need to happen to address these issues:• Standardised training with a modular

approach able to be flexible to the needs of the individual and company

• Standardisation of competence schemes across the industry through the audit of company Competence Management Systems (CMS) by an external body, preferably IMCA

• IMCA did not need to accredit training itself but suggested that IMCA needed to map and recognise training accreditation bodies in different locations Moving on to Canada, Dwight Howse

highlighted the current and expected future trends of high demand and low supply with an end result of higher wages, poaching, lower

profitability and lost opportunities for companies. The Marine Institute

runs a two year internationally recognised engineering technician programme taking high school graduates and equipping them with the skills to gain employment as ROV pilots and technicians in the industry on completion of the course.

Giorgio de Tomi then presented the similar approach

being taken in South America. Although their project is not as mature as

JOIN THE DEBATE...The accuracy and authority of IMCA’s annual ROV statistics relies on the contribution of IMCA members. If you wish to contribute please contact [email protected]

RISING TO THE GLOBAL ROV CHALLENGEContinued

that of the Marine Institute it is based on the same model of a mixture of academic tuition, workshop time and placement in company to acquire real work place offshore experience.

The afternoon’s presentations concluded with Steve Cowie providing an overview of how Oceaneering recruit, train, develop and assess their ROV personnel from pilot technicians through to leadership training for supervisors and senior managers around the world.

Between them the ‘super six’ provided much food for thought, and action.

Moving things forwardImportantly the afternoon included a stimulating discussion, facilitated by Jim Mann, on the presentations and on how the ROV sector’s recruitment, retention, training and competence could be improved; and the personnel shortages addressed collectively as an industry.

Agreement was reached that a common approach to ROV training was required and an industry steering group, co-ordinated by IMCA, was proposed. This could progress and sustain initiatives already underway such as the UTC’s ROV Industry Training Academy; and to develop future projects and facilities around the world showcasing academic and private sector engagement, such as those in Canada and Brazil.

It was clear that two routes into the industry had been presented at the workshop and that a global/ common approach had to recognise and incorporate both approaches and their merits:• People with a suitable technical background

but with no offshore/ ROV experience• People with no technical background but

with an interest and the right aptitude to be trained in the industry (this would include school leavers and those wanting to transfer from other non-technical industries with the funds to do so). In terms of staff retention, the mood of the

meeting was that investing in existing staff would pay dividends.

The IMCA viewIMCA agrees that the solution for the problem is the development of a standard industry wide syllabus to be delivered across a world-wide network of training providers / centres.

This should be specific to the field of ROVs, but still broad enough to cover all the core basics and skills of different ROV roles. Extra, manufacturer-specific training could then be done to supplement these core skills.

Accreditation of the syllabus was a talking

point which needs further consideration. IMCA is keen to help drive the development of the syllabus ‘script’, guidance and competence framework – but does not intend (and is not in the position to be able to) be the auditor of these courses. Local third party accreditation is the probable route forward.

From vision to actionThe next step is for the IMCA Remote Systems & ROV and Competence & Training Core Committees to discuss establishing a steering committee which would comprise a broad spectrum of individuals from contractors, training establishments and ROV operators to consider as wide a scope of opinion and experience as possible.

Ultimately, this steering committee could look at defining what should be in the syllabus, how it should be delivered and how it should be accredited. “Accreditation has to be a goal. Getting there we need a road map,” says Jim Mann.

Commitment to supporting the interests and aspirations of both members and the wider industry rising to the challenge is of vital importance to IMCA.

Accreditation has to be a goal. Getting there we need a road map.

JIM MANN Fugro Subsea Services; Chairman IMCA Remote Systems & ROV Committee

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IMCA: MAKING WAVES MAGAZINE

Page 15: Putting the spark into your brand

heritage • conservation • environment • Wildlife • leisure • heritage • conservation • environment • Wildlife • leisure

Activitiy at the Chilterns Commons Project Walkers on the Chiltern Way footpathRiver fly monitoring at Ewelme

Our achievements include…l Creating the Chiltern Way, a circular 134 mile footpath

around the Chilterns and a series of additional circular footpath extensions, enjoyed by thousands of people each year

l Planning, testing and maintaining the route of the Chilterns Cycleway, a 170 mile circular cycle route around the Chilterns (a joint project with the Chilterns Conservation Board)

l Restoring Lacey Green Windmill c.1650, the oldest smock mill in England, now open to the public

l Restoring Ewelme Watercress Beds, a heritage site and nature reserve, open to the public

l Clearing and conserving Boddington Hill fort, the site of an iron age hill fort at Wendover Woods which had been on the English Heritage “at risk” register

l maintaining and conserving 6 sites, all run by volunteers and open to the public – we are now taking on the care of more heritage sites and nature reserves so that we can protect these special places for the future

1: Fill in your detailsTitle/s Surname

First name/s

Address

Postcode

Tel

Email

How did you become aware of the Chiltern Society?

Please treat my subscription and all future payments as Gift Aid donations until I notify you otherwise (see below).

signed date

GIFT AID IT: Please complete this form as it enables us to claim back a percentage of the value of your subscription at no extra cost to you. Note: Gift Aid applies if you pay income tax or capital gains tax at least equal to the tax deducted from your payment.If you are NOT a taxpayer please tick here: If you cease to pay tax please inform us. If you pay tax at the higher rate you can claim further tax relief on your self assessment form.

2: Choose your membership Please tick as appropriate.

Annual membership Single £20 Family £30

Life membership Single £300 Family £450

You can pay by cheque/credit/debit card or direct debit

Join by Direct Debit and get 3 months FREE for your first year’s membership. (We will automatically deduct 25% from your first year’s fee)

... or pay by credit/debit card or cheque i wish to pay for my membership by credit/debit card. Please debit my visa/maestro/mastercard (delete as appropriate)

credit / debit card no.

valid from Expires

Issue no*. maestro only

signed date

I wish to pay for my membership by cheque made payable to Chiltern Society. 01/2014

3: Choose how to payBy Direct Debit instruction to your Bank or Building Society...

I wish to pay for my membership ANNUALLY by Direct Debit and get 3 months FREEName/s of account holder/s

Account number:

Branch sort code:

Instruction to your Bank or Building Society: Please pay the chiltern society direct debits from this account detailed in this instruction sub ect to the safeguards assured by the direct debit Guarantee. I understand that this instruction may remain with the Chiltern Society and, if so, details will be passed electronically to my Bank / Building Society.

signed date

To the Manager, Bank / Building Society:

Address

Postcode

Banks and Building societies may not accept direct debit instructions for some types of accounts

Walkers on the Chiltern Way Volunteers clearing the River WyeCycling Group out and about

Our current projects l We organise hundreds of walks and cycle rides

through the Chilterns mid-week and at weekends to encourage people to explore the Chilterns

l Improving access to footpaths in the Chilterns for everyone by removing stiles and installing kissing gates – over 700 installed so far!

l Campaigning against the current route of HS2 railway through the Chilterns

l Every week our volunteers clear footpaths and undertake conservation work on public land, commons and woodland - we focus on public access land so that we are improving the environment for all who enjoy the Chilterns

l Chilterns Commons Project – we are part of this 4 year project to enhance and preserve commons

l New activities; farm walks, map reading courses, star gazing, geology, nature and wildflower walks. See website for details

Membership o�ersSingle membership Annual £20 Life £300

Family (2+ people and children at same address) Annual £30 Life £450

3 Months FREE Get 3 months free membership for your first year’s

membership if you join and pay by direct debit

Single membership only £15 Family membership only £22.50

The Chiltern Society is a registered charity, committed to conserving the Chilterns for the enjoyment of everyone. We are a volunteer lead organisation with almost 7000 members, and rely on the income from membership and donations to fund all our activities.PLEASE JOIN TODAY. By supporting us through your membership, you are helping the Chilterns.

THREE quick steps to joining the Chiltern Society

!

SPECIALOFFER

3 MONTHS FREE

MEMBERSHIP

CS Lacey Green WindmillFencing repairs

PLEASE COMPLETE THE RELEVANT SECTIONS BELOW AND SEND TO: Chiltern Society, FREEPOST (HH601), Chesham, Bucks HP5 1ZA (No stamp required)

Chiltern Society

Chiltern Society

Registered charity 1085163

Orginators identification number: 9 48 348

Activitiy at the Chilterns Commons Project

Our achievements include…hiltern Way, a circular 134 mile footpath

hilterns and a series of additional circular footpath extensions, enjoyed by thousands of people

Planning, testing and maintaining the route of the ycleway, a 170 mile circular cycle route

hilterns (a joint project with the C

acey Green Windmill c.1650, the oldest smock mill in England, now open to the public

estoring Ewelme Watercress Beds, a heritage site

ill fort, the site of an iron age hill fort at Wendover Woods which had

eritage “at risk” register

aintaining and conserving 6 sites, all run by volunteers and open to the public – we are now taking on the care of more heritage sites and nature reserves so that we can protect these special places

Walkers on the Chiltern Way

The Chiltern Society is a registered charity, committed to conserving the Chilterns for the enjoyment of everyone. We are a volunteer lead organisation with almost 7000 members, and rely on the income from membership and donations to fund all our activities.

By supporting us through your membership, you are helping the Chilterns.

THREE quick steps

RiverThames

RiverThames

RiverThames

AMERSHAM

CHILTERN OPENAIR MUSEUM

LUTON

CAVERSHAM

GORING

WALLINGFORD

HENLEY

PRINCESRISBOROUGH

MARLOWGERRARDSCROSS

BEACONSFIELD

HIGHWYCOMBE

RICKMANSWORTH

CHESHAM

BERKHAMSTEDHEMEL

HEMPSTEAD

WENDOVER

TRING

HITCHIN

DUNSTABLE

GreatMissenden

Prestwood

WestWycombe

1

6

2

5

43

BUCKS

BEDS

HERTS

OXON

BUCKS

HERTS

WE CARE FOR THE CHILTERNS

Love the Chilterns? Join today and help us protect them for the future.

www.chilternsociety.org.uk

Registered Charity 1085163 Company limited by guarantee no 4138448Chiltern Society, White Hill Centre, White Hill, Chesham Bucks HP5 1AG01494 771250 email: o�[email protected]

The Chiltern HillsThe Chiltern Hills stretch from the River Thames in Oxfordshire to Hitchin in Hertfordshire, an area of similar geology throughout. Its rolling hills, woodlands, fields and downland across the counties of Buckinghamshire, Oxfordshire, Bedfordshire and Hertfordshire help to make it one of the loveliest places to live, work and explore.

The Chilterns cover 1,680km2 (650 sq. miles), about half has been designated an Area Of Outstanding Natural Beauty. But, as the closest AONB to London, the area faces ongoing pressures for increased urbanisation, with demands for more roads, railways, housing and airport development.

What does the Chiltern Society do to help protect this landscape and its historic towns and villages?The Chiltern Society, a registered charity, is the largest environmental group in the area. We:

l Encourage people of all ages to enjoy and care for the Chilterns’ natural environment, to visit its attractions and to explore the area on foot or by bike.

l Help conserve and improve footpaths, rivers, streams, areas of tranquillity, heritage buildings and landscapes

l Promote high standards of planning and building design, and argue against developments which will spoil the area

Your support will help us to protect the Chilterns today and for future generations.We take positive action to protect and conserve the Chilterns through our campaigning work and also through our practical work on the ground;

l Footpaths and bridleways are maintained and our footpath maps cover most of the Chilterns

l A network of volunteers throughout the Chilterns monitors and responds to planning applications

l 9 teams of conservation volunteers tackle environmental projects in meadows, woods, rivers, commons and village ponds

l Streams, ponds, historic buildings and monuments are monitored

l Community involvement through scouts, guides, schools and local groups

l Photographic group creating an archive of pictures of the Chilterns

l Weekly programme of walks and cycle rides for members to explore and enjoy the Chilterns

Chiltern Society Sites1EwelmeWatercress Beds and nature reserve

2Bottom Wood, ancient woodland

6Marlow Common (North)

5Prestwood Nature Reserve

4Brush Hill Nature Reserve

3Lacey Green Windmill c.1650

KeyChiltern Society AreaArea of OutstandingNatural Beauty

Chiltern Way Extension

Chiltern Way

Berkshire Loop

Chiltern Society Sites1EwelmeWatercress Beds and nature reserve

2Bottom Wood, ancient woodland

6Marlow Common (North)

5Prestwood Nature Reserve

4Brush Hill Nature Reserve

3Lacey Green Windmill c.1650

KeyChiltern Society AreaArea of OutstandingNatural Beauty

Chiltern Way Extension

Chiltern Way

Berkshire Loop

heritage • conservation • environment • Wildlife • leisure • heritage • conservation • environment • Wildlife • leisure

By becoming a member of the

Chiltern Society you are helping to conserve and

protect the Chilterns

JOIN THECHILTERN SOCIETY

TODAY

Joining the Chiltern Society is a simple way to do something practical to help protect and maintain the beautiful Chiltern landscape

Chiltern Society members enjoy the following benefits: l Free entry to Chiltern Society sites

l A welcome pack with information about the Society, a selection of more than 10 walks with maps, and a map of the Complete Route of the Chiltern Way footpath (rrp: £5.50)

l Chiltern, our quarterly colour magazine, mailed to your address

l The opportunity to join our year-round weekly programme of walks and cycle rides

l The opportunity to get involved with one of our volunteer activity groups- planning, conservation, photography

l Our regular email newsletter with the latest news of the Society and events in the Chilterns, such as guided walks and talks

l A membership card giving FREE ENTRY to Chiltern Society sites plus generous discounts and special o¡ers for days out at more than 20 visitor attractions, pubs, restaurants and shops in the Chilterns

heritage • conservation • environment Wildlife • leisure • heritage • conservation

Explore and care for the Chilterns

Visit our website to see the latest Chiltern Society news www.chilternsociety.org.uk

Become a member, join online l Online shop of walking books and maps

l details of how you can visit all the chiltern society sites – explore and enjoy these special places

l Weekly programme of walks and cycle rides

l diary of all our events

l List of all the attractions, pubs, restaurants and shops o¡ering discounts and special o¡ers to Chiltern Society members

l Conservation work parties and footpath maintenance programmes open to new volunteers

l Chiltern Society membership, a great gift for anyone who loves the Chilterns

Walkers at Prestwood Nature Reserve

Cov

er p

hoto

: How

ard

Del

l

heritage • conservation • environment We care for the chilternsWildlife • leisure • heritage • conservationWildlife • leisure • heritage • conservation

CS Prestwood Nature Reserve

RiverThames

RiverThames

RiverThames

AMERSHAM

CHILTERN OPENAIR MUSEUM

LUTON

CAVERSHAM

GORING

WALLINGFORD

HENLEY

PRINCESRISBOROUGH

MARLOW GERRARDSCROSS

BEACONSFIELD

HIGHWYCOMBE

RICKMANSWORTH

CHESHAM

BERKHAMSTEDHEMEL

HEMPSTEAD

WENDOVER

TRING

HITCHIN

DUNSTABLE

GreatMissenden

Prestwood

WestWycombe

1

6

2

5

43

BUCKS

BEDS

HERTS

OXON

BUCKS

HERTS

Society Sites1 Ewelme Watercress Beds

2 Bottom Wood

6 Marlow Common (North)

5 Prestwood Nature Reserve

4 Brush Hill Nature Reserve

3 Lacey Green Windmill

KeyChiltern Society AreaArea of OutstandingNatural Beauty

Chiltern Way Extension

Chiltern Way

Berkshire Loop

Society Sites1 Ewelme Watercress Beds

2 Bottom Wood

6 Marlow Common (North)

5 Prestwood Nature Reserve

4 Brush Hill Nature Reserve

3 Lacey Green Windmill

KeyChiltern Society AreaArea of OutstandingNatural Beauty

Chiltern Way Extension

Chiltern Way

Berkshire Loop

Legacy giving

Leaving a gift in your Will to the Chiltern Society since 1 65, the chiltern society has made a

significant contribution to the quality of life as we

know it today in the chilterns. as the pressures of

urbanisation increase, it will be even more important

and di cult to maintain this area of natural beauty.

if the chilterns have given you pleasure in your life,

would you consider leaving a legacy to the chiltern

society to help protect and conserve this wonderful

area for future generations?

as a charity, we do not receive a direct state

grant or subsidy for our work. the income from

membership fees provides only our basic running

costs and therefore we

depend on legacies for

the essential funds that

we need to make long-

term plans, particularly

to acquire sites of

special interest and to

conserve the natural

beauty of the chilterns.

Family Open Day at CS Ewelme Watercress Beds & Nature Reservewww.chilternsociety.org.uk

Next stepsWe understand that decisions such as this are

personal and that when making your Will, first and

foremost, the interest of your dependants must be

considered. however we hope it will be possible for

you to consider including the chiltern society in your

Will. We suggest you contact your solicitor in order

to either make or change your Will. if you already

have a Will, you can simply add a codicil to include

the society. thank you, your support is greatly

appreciated.

if you have any questions, please call our o ce

014 4 1250 and they will arrange for our legacy

volunteer to call you on a confidential basis.

registered charity 1085163 company limited by guarantee no 4138448chiltern society, White hill centre, White hill, chesham Bucks hP5 1ag01494 771250 email: [email protected]

CS Brush Hill Nature Reserve

CS B

otto

m W

oo

d

CS Lacey Green WindmillCS volunteers doing

river conservation

CS volunteers at Wendover Woods

LegacyLegacygiving

heritage • conservation • environment • Wildlife • leisure • heritage • conservation • environment • Wildlife • leisure

www.chilternsociety.org.uk

Leaving a legacy tothe Chiltern Societyif you have decided to help the society through the gift of a legacy, it would be very helpful if you could let us know by returning this form or emailing these details to [email protected]. You will automatically become a valued member of The Bluebell Guild, an informal organisation of like-minded individuals who have left bequests to the chiltern society.

to indicate your support will have no legal consequences. it does not commit you to a particular course of action, or limit your freedom to alter your Will in the future. it is simply a statement of your present intentions. thank you.

name:

address:

Postcode:

telephone:

fax/email:

my legacy is (optional information):

Pecuniary £

residuary specific %

are there any other details you would like to provide?

Post to: chiltern society, freePost (hh601), chesham, Bucks hP51Za

registered charity: 1085163 company limited by guarantee no: 4138448

We care for the chilterns

Legacy giving

Your legacy can help us to continue the following work:l conserving and

caring for our sites; the chiltern society manages a growing number of woodland sites, heritage sites and nature reserves in the chilterns. in 2013 we have taken on 3 more nature reserves.

l Protecting sites from building development – we bought the derelict watercress beds in ewelme, oxfordshire in 2000 which was at risk of development and have enhanced it as a nature reserve.

l Providing training and tools for volunteers to do vital conservation work.

l running conservation work parties on public land; for example conservation work on ponds, commons, streams and woodland.

l maintaining footpaths and bridleways, installing gates in the place of stiles to improve countryside access for everyone.

l opposing unsuitable new development, caring for historic buildings and supporting the chilterns Buildings design awards to recognise good building design.

l maintaining and monitoring natural waterways and streams.

l encouraging people of all ages to learn, explore and appreciate the chilterns.

Recent legacies have allowed us to:l improve our sites for

visitors – a legacy paid for a new circular path, new information boards and a bench at Bottom Wood, the ancient woodland we care for near stokenchurch in Buckinghamshire.

l increase the use of a site for education – by setting up an area in woodland for use by teachers and pupils from a local infants school.

l expand our conservation groups to care for the environment across the chilterns – legacies have provided conservation training and tools for our volunteers to set up new conservation groups.

l improve wildlife habitat – funding for new tree plantings at ewelme Watercress Beds and local nature reserve, oxfordshire.

l help butterfly conservation on one of our sites – a legacy is being used for the long term maintenance and improvement of the chalk grassland at Brush hill nature reserve near Princes risborough.

How you can help us

through your WillYour legacy can be in the form of money, financial assets such as shares, or in property and valuables.

once your personal wishes and commitments have been fulfilled, the most welcome bequest to the chiltern society would provide unrestricted funds to be applied where they are needed most. if you would like to leave a specific bequest, your wishes will be honoured. as a registered charity, legacy gifts to the chiltern society are free from inheritance tax and capital gains tax and as such could be of benefit to the remainder of your estate. there are two important ways you can leave a gift to a charity:

1 A pecuniary gift when you leave a specific amount of money,

2 A residuary gift when you leave a percentage of your estate.

residuary gifts are extremely helpful because they tend to be inflation-proof, being a percentage rather than a specific sum.

The Bluebell GuildAlthough it is a very personal and private matter, letting us know when you have included the Chiltern Society in your Will is extremely helpful to us, as it enables us to plan for the future.

If you return the card indicating that you plan to support the charity with a bequest, you will become a member of the Bluebell Guild.

The Bluebell Guild has been established to recognise those supporters who indicate their intention to help the Chiltern Society in this way. The Bluebell Guild makes it possible to thank like-minded individuals in their lifetime for their foresight and generosity. Whilst its membership will remain confidential, members will receive regular communications and will also be invited to occasional special events.

CS Bottom Wood

CS Marlow Common

Conservation Volunteeers

!

CS_LegacyLeaflet_2013_8pp_DL_FINAL.indd 2 10/12/2013 12:41

CHILTERN SOCIETY: LEAFLETS

Page 16: Putting the spark into your brand

Hats o� to Luton’s museumsPrestwood Nature ReserveWarburg Summer Walk

heritage • conservation • environment • Wildlife • leisure

Prestwood Nature Reserve

www.chilternsociety.org.uk • CHILTERN SOCIETY MAGAZINE

ISSUE 208 • SUMMER 2013

Prestwood Nature Reserve

CHILTERN

ISSUE

heritage • conservation • environment • Wildlife • leisure

www.chilternsociety.org.uk • chiltern societY magaZine

issue 20 • autumn 2013

Building design awardsBottom Wood AnniversaryPlus The Annual Review

www.chilternsociety.org.uk • chiltern societY

issue 20

wardsheritage • conservation • environment • Wildlife • leisure

www.chilternsociety.org.uk • chiltern societY magaZine

issue 210 • Winter 2013

society farm shop awardChiltern Way extension plansPlus Canny canines at Saunderton

www.chilternsociety.org.uk • chiltern societY

issue 210

award

Wings over the ChilternsSlow food revolutionPegsdon spring walkHERITAGE • CONSERVATION • ENVIRONMENT • WILDLIFE • LEISURE

Slow food revolution

www.chilternsociety.org.uk • CHILTERN SOCIETY MAGAZINE

ISSUE 207 • SPRING 2013

CHILTERN SOCIETY: MEMBERSHIP MAGAZINE

Page 17: Putting the spark into your brand

You will also receive: a welcome pack with information about the Society, details of

walks with maps and a free copy of The Chiltern Way map Chiltern, our quarterly magazine, mailed to your home membership card for free entry ticket to Chiltern Society sites

and discounts at many other local attractions opportunity to join our regular programme of walks & cycle rides opportunity to get involved with one of our volunteer groups our email newsletter with the latest news of the Society

Join today and receive a FREE Chiltern Society footpath map. Please make your choice from the list on the reverse of this form.

I would like to join the Chiltern SocietyTitle/s Surname First name/s

Address

Postcode Tel

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Please treat my subscription and all future payments as Gift Aid donations until I notify you otherwise (see below).

Signed Date

GIFT AID IT: Please complete this form as it enables us to claim back a percentage of the value of your subscription at no extra cost to you. Note: Gift Aid applies if you pay income tax or capital gains tax at least equal to the tax deducted from your payment. If you are NOT a taxpayer please tick here: If you cease to pay tax please inform us. If you pay tax at the higher rate you can claim further tax relief on your self assessment form.

Choose your membership – please tick.

Single Annual membership £20 Family Annual membership £30

Single Life membership £300 Family Life membership £450

Join by Direct Debit and get 3 months FREE for your first year’s membership. Just fill in the form below and we will automatically deduct 25% from your first year’s fee.You can pay by Cheque / Credit / Debit Card or Direct Debit - see form below.

Paying by credit card or cheque I wish to pay for my membership by Credit / Debit Card.

Please debit my Visa / Maestro / MasterCard – delete as appropriate

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Valid from Expires Issue no*. *Maestro only

Signed Date

I wish to pay for my membership by cheque made payable to Chiltern Society.

Direct Debit instruction to your Bank or Building Society I wish to pay for my membership ANNUALLY

by Direct Debit and get 3 months FREE

Orginators identification number: 9483 48Name/s of account holder/s

Account number: Branch sort code:

Instruction to your Bank or Building Society: Please pay The Chiltern Society Direct Debits from this account detailed in this instruction subject to the safeguards assured by the Direct Debit Guarantee. I understand that this instruction may remain with the Chiltern Society and, if so, details will be passed electronically to my Bank / Building Society.

Signature/s Date

To the Manager, Bank / Building Society:Full postal address PostcodeBanks and Building Societies may not accept Direct Debit Instructions for some types of accounts

Please send to: The Chiltern Society, White Hill Centre, White Hill, Chesham, Bucks HP5 1AG

Registered charity 1085163

SPECIAL OFFER FOR NEW MEMBERS

HERITAGE • CONSERVATION • ENVIRONMENT • WILDLIFE • LEISURE

www.chilternsociety.org.uk • CHILTERN SOCIETY MAGAZINE

ISSUE 214 • WINTER 2014

Society’s new sitesTea Shop Awards Activities & events for the winter

We believe that all our residents should be treated like individuals, so when it came to building a new care home for older people in the Dunstable community, we wanted to ensure that it really was different to most other care homes. This means we provide:

A different approach to caring for older people

Residential & dementia care services.For more information on any of our homes or the care services we provide, contact us on: 01707 393293

It’s a care home (really)• Every bedroom with flat screen

TV, ensuite shower room and Wi-Fi throughout

• A ‘Best Friends’ Café for use by family and the local community

• Modern, comfortable communal areas and facilities

www.quantumcare.co.uk

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CHILTERN SOCIETY MAGAZINE

Chiltern 214 www.chilternsociety.org.uk12 13

RiverThames

RiverThames

RiverThames

AMERSHAM

CHILTERN OPENAIR MUSEUM

LUTON

CAVERSHAM

GORING

WALLINGFORD

HENLEY

PRINCESRISBOROUGH

MARLOW GERRARDSCROSS

BEACONSFIELD

HIGHWYCOMBE

RICKMANSWORTH

CHESHAM

BERKHAMSTEDHEMEL

HEMPSTEAD

WENDOVER

TRING

HITCHIN

DUNSTABLE

GreatMissenden

Prestwood

WestWycombe

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BUCKS

BEDS

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OXON

BUCKS

HERTS

KeyChiltern Society AreaArea of OutstandingNatural Beauty

Berkshire Loop

Chiltern Way

Chiltern Way Extension

Chiltern Society SitesBottom Wood, ancient woodland

Brush Hill Nature Reserve

Captain’s Wood, woodland & nature reserve

Cholesbury Camp, site of iron age hill fort

Cobblers’ Pits, woodland near Wendover Arm canal

Ewelme Watercress Beds & nature reserve

Hampden Monument, memorial to John Hampden who opposed the King’s imposition of Ship Tax

Lacey Green Windmill, c.1650 oldest smock mill in England

Marlow Common (North) woodland common

Prestwood Nature Reserve

Whiteleaf Hill, historic site,chalk cross & nature reserve

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North Chiltern Trail

Chiltern Cycleway

Peter Towersey reports on the summer’s activitiesThe Society has been managing Bottom Wood as a nature reserve since September 1984. Its 35 acres, most of which is considered to be ancient pre-1600 natural woodland, lie on the steep south-facing side of a wooded valley near Radnage Common, Bucks. Archaeological features include ancient saw pits, an old well, and strip lychets thought to be from an early medieval field system.

In June John Morris, Woodlands Project Ocer,

led a group of about 20 members round

the reserve, introducing them to the wildlife,

history and archaeology of the site, covering

both its 30 years under Society ownership and

its heritage as ancient woodland.

The legacy of the wet spring was

still much in evidence in the extensive

accumulations of mud, particularly at the

site entrances. We dug a drainage channel

at the northwest entrance to drain a large

pond that had formed around the gates.

In autumn 2011 we had planted 180 trees

(a mixture of hazel, oak and cherry) in two

compartments, so in July we carried out a

census to discover their success rate, which

averaged just over 80%. The hazels achieved

almost 100% success.

In August we undertook an inspection

of the site with John Morris, and a number

of trees were marked up for felling during

the forthcoming work party season. Some,

which were mature, potentially unsafe and

close to public paths were marked for felling

by a contractor. Others were identified

for thinning out, either to allow the better

specimens to develop, or to let more light

into an area that was previously more open

with more diverse ground flora.

Contact: [email protected]

News from other sites

Marlow Common

Growth has slowed, so we don’t need to be

constantly chopping brambles to keep the

footpaths clear. Our heather looks really

good now with a huge mass of flowers.

We transplanted small heather shoots to

one of our recently cleared areas in the

hope that it will spread. The gorse is also

thriving. We’re planning to site a few new

bird boxes, replace some old ones and clean

out all the existing ones ready for next

year’s nesting. We’re indebted to Bucks Bird

Club for a grant enabling us to continue

this programme. They’ve also funded the

purchase of a kestrel box. We’d love to

persuade a pair to nest here, particularly

as their numbers are in decline. In late

September some important safety work was

carried out on storm-damaged trees.

There are now three information and

interpretation boards on the Common,

thanks to our Chiltern Commons Project

Grant. We’re working on a final board

providing information about the thriving

brick and pottery industry that existed

here and was dependent on the excavation

of local clay. There are a number of huge,

SOCIETY SITES

Managing Bottom Wood

irregularly shaped clay pits on the Common

because the seams of clay were excavated

until they ran out. One of our first tasks

when we started work was to identify the

deepest pit and clear it of vegetation, so

that it could serve as a reminder of their

original use. We continue to meet on the last

Saturday or Sunday every month to carry

out a wide variety of tasks and we welcome

new volunteers.

Contact: [email protected]

Captain’s Wood and Chesham Bois Common

From the end of May until September, we

undertook a project for Chesham Town

Council which involved maintaining over

5.5km of footpaths and bridle paths. The

task was carried out by members of the

Captain’s Wood and Chesham Bois Common

Conservation Groups, working jointly in

small teams. We returned in October to

ensure everything was in apple-pie order for

the winter.

We’ve also continued to work in Captain’s

Wood in an attempt to open up the view

across the valley towards Asheridge.

The main task remains the removal of

considerable amounts of holly which has

become rampant throughout the Wood.

Contact: [email protected]

Wendover Woods

The volunteers’ work has included some

traditional scrub-bashing and trail maintenance

in Wendover Woods, and at two new sites,

Cowleaze Wood near Stokenchurch and Tring

Park, for the Woodland Trust. We’ve also

carried out Scheduled Ancient Monument

protection, clearing trees and regrowth from

Grim’s Dyke, a sizeable stretch of which is

now clearly visible in Baldwin’s Wood near

Wendover. On a more creative note we’re

working with the Chiltern Box Woodland

Project to encourage the preservation and

growth of these unusual trees, most recently by

seed collection and taking cuttings for planting

out. The Project was launched by the Chilterns

Conservation Board in January 2013 to

research, conserve and celebrate the area’s box

heritage. The largest native box woodland in

the country is in the Chilterns, near Wendover.

Box trees grow slowly, so their growth rings are

very close together. Consequently the wood is

very dense and regarded by woodworkers as

the best for carving.

Contact: [email protected]

Bottom Wood guided walk (Photo: Peter Towersey)

In October the Society signed an agreement with Buckinghamshire County Council to take over the care of five more nature reserves and heritage sites. Negotiations were led on our behalf by Roger Newman.

The new sites vary considerably in character,

and our volunteers have already been in

action at one or two of them – Whiteleaf

Cross, for example. In September volunteers

from the Society, along with ancient

monument specialists from Bucks CC and

a group of volunteers from RAF Halton,

cleaned up the famous Chiltern landmark. If

you would like to get involved at any of the

new sites, or know anyone who would like to

volunteer, please contact Geo� Wiggett, our

Volunteer Co-ordinator, on 01442 875906.

We have been developing walks that

include these sites. They have been featured

in the magazine, and can be downloaded

free of charge from the website. See www.

chilternsociety.org.uk/free_walk_pdfs.php.

Here is a brief description of what you

can expect to find if you visit.

Whiteleaf Hill near Princes Risborough l A Local Nature Reserve well known for its

butterflies, wild flowers, leafy woodlands,

history, geology, archaeology and

spectacular views

l A prominent site on the Chilterns

escarpment, it includes the Whiteleaf

Cross hill figure from the mid-18th

century, as well as several Scheduled

Ancient Monuments including a Neolithic

barrow and WWI practice trenches

l Together with our adjacent Brush Hill

Local Nature Reserve, it establishes

a significant location under Society

management, demonstrating our

commitment to the conservation of local

heritage and wildlife

l A picnic area, with easy access and

parking.

Captain’s Wood near Chesham l A Local Nature Reserve of ancient beech

woodland, this is a site of high wildlife

value close to a built-up area of Chesham.

A team of Society conservation volunteers

have been working there for two years,

and involving local groups and schools.

Cholesbury Campl A Scheduled Ancient Monument in the

form of an Iron Age hillfort. According to

English Heritage it’s regarded as one of

the most visually impressive prehistoric

New sites addedsettlements of the Chilterns. It forms part

of a wider distribution of defended sites

established across the Chiltern Hills in the

late Bronze and Iron Ages.

Cobblers’ Pits near Wendover l A small mixed wood with yew and

boxwood that lies between the Upper

Icknield Way and the Wendover Arm of

the Grand Union Canal, opposite Green

Park (previously Aston Clinton House,

owned by the Rothschilds)

l Box is rare in the Chilterns, and is

the subject of a special Chilterns

Conservation Board project. The site is

close to Wendover Woods where we

have a well-established conservation

volunteer group. It’s also across the

road from Aston Clinton Ragpits, which

is in the care of Beds, Bucks and Oxon

Wildlife Trust, and is an important site for

orchids. There is roadside parking near

the Ragpits.

Hampden Monumentl A listed monument to Chiltern hero

John Hampden, a landowner and

parliamentarian opposed to King Charles’

introduction of the Ship Tax

l Accessible by public footpath, it provides

wonderful views across the valley.

Volunteers in Tring Park (Photo: Colin Drake)

CHILTERN SOCIETY: MEMBERSHIP MAGAZINE

Page 18: Putting the spark into your brand

MARCH/APRIL 2008

FOR MANAGERS IN HEALTH & SOCIAL CARE

MEMBERS MAGAZINE

PLUS NEWS FROM THE DIVISIONS ✱ LEARNING UPDATES ✱ CAREERS ADVICE

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GET TOGETHERBuilding relationships

JOIN THE CO-OPERATIVE SOCIETY

“Respecting different roles is a challenge”

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CO-OPERATIVE SOCIETY“Respecting different

roles is a challenge”roles is a challenge”

MAY/JUNE 2008FOR MANAGERS IN HEALTH & SOCIAL CARE

MEMBERS MAGAZINE

PLUS NEWS FROM THE DIVISIONS ✱ LEARNING & DEVELOPMENT ✱ LEGAL ADVICE

Keynote speakers:Professor Michael DeighanJoint Author Governance Between Organisations and Strategic Board Development Advisor NHS CGST and Bradford & Airedale Teaching PCT

Dr John Bullivant Joint Author Governance BetweenOrganisations, Associate Director of Board DevelopmentNHS CGST and Bradford & Airedale Teaching PCTSue Hodgetts Chief ExecutiveThe Institute for Healthcare Management (IHM) Lord Newby OBE Lord Newby is Chairman of Live Consulting. He specialises in advising companies on their corporate social responsibility strategies and partnerships and in using these partnerships to deliver public policy programmes.

Professor Brian Stoten ChairmanNHS Confederation and Chair Warwickshire PCT

Topics include:● International keynote address: Governance Between Organisations (GBO)

● Learning from outside the NHS● The role of the effective board

● Effective governance across health and social care● Developing partnership governance with the voluntary sector

● The role of standards and performance monitoring● Outsourcing risk and reputation

PLUS workshop:● Implementing the Governance

Between Organisations (GBO) Toolkit in your organisation

CPD Accreditationbeing sought

A Joint NHS CGST, IHM and Healthcare Events ConferenceGovernance Between Organisations (GBO)Consensus on Effective PracticeWednesday 2 July 2008 The Royal College of Physicians London

We are pleased to announce the IHM 2008 Awards Dinner following this conference at the Royal College of Physicians

To find out more, please either call Healthcare Events on 020 8541 1399 or email [email protected] download a conference programme, visit www.healthcare-events.co.uk

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FOR MANAGERS IN HEALTH & SOCIAL CARE

NATIONAL, COMPARATIVE INFORMATION FOR LOCAL DECISION MAKERS.

Delivering information straight to your doorstep

To find out more about how our information can help you,

visit www.ic.nhs.uk or call 0845 300 6016Sign up for our free monthly e-bulletin at www.knowledge.ic.nhs.uk

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INSTITUTE OF HEALTH MANAGEMENT: MEMBERSHIP MAGAZINE

Page 19: Putting the spark into your brand

MANAGEMENT

NOVEMBER/DECEMBER 2009

FOR MANAGERS IN HEALTH & CARE

Yvonne Coghill on the inspirational value of role models

PLUS LEGAL • CAREERS • FINANCE • LEARNING & DEVELOPMENT

INSIDE this issue

Two special supplements• Practice management:

PBC skills, public participation and more

• Research: Putting evidence into management practice

17

extraHEALTH MANAGEMENT

PRACTICE MANAGEMENT REPORT

Practice management is an ever more challenging role. Our special

supplement looks at some of the areas you may find yourself involved in,

such as patient participation, funding streams, staff disciplinary procedures

and commissioning. We also hear from individual practice managers who

have faced personal and professional development challenges.

Continued on page 19

Graham Box is chief executive of the

National Association for Patient

Participation (NAPP). Find out more

about NAPP’s Growing Patient Participation

campaign at www.growingppgs.com

able to provide useful and constructive

feedback to the practice. PPGs can also

carry out research in partnership with

the practice to find out the views of the

wider practice population on key issues.

Anyone is capable of setting up a

PPG, but good communication skills and

an ability to see things from a patient

perspective will be valuable. Competing

The first patient participation group

(PPG) was set up in 1972 by a pioneering

GP, and 41% of general practices in

England now have one. They are a

positive and constructive forum that

helps improve the patient experience

and strengthen the way the practice

operates. Generally made up of a group

of volunteer patients, the practice

manager and one or more practice

GPs, PPGs meet on a regular basis to

discuss the services on offer and how

improvements can be made for patients

and for the practice itself.

The practice manager has a key role

to play initially in setting up a PPG and

driving its success. Recruiting members

to represent the community is the first

task with personal invitations (by phone

or in person) most likely to succeed in

attracting a broad spectrum of patients

with skills and experience to offer.

Once members are recruited,

it is the practice manager’s role to

maintain momentum, to ensure that

Group therapy

clear ground rules are in place and to

champion patient participation within

the practice. Remember that, over time,

the PPG should be run by the patients

themselves. This may not be possible

immediately but it should be built into

the planning from day one.

In some cases it is practice

colleagues rather than patients who feel

apprehensive. Reception staff can be

nervous of feedback and senior partners

may be concerned that a PPG will be

time-consuming or that it will become

a ‘talking shop’ rather than an action-

focused group. Highlighting benefits and

demonstrating ‘quick wins’ is valuable to

bring all parties onside.

Volunteers need to feel, and be,

valued. This will ultimately encourage

them to speak freely about the things

that matter to them and other patients.

Showing them around the surgery, giving

them insight into how the practice and

its systems are run, will help to ensure

that PPG members are well-informed and

Local communities need a voice – and practice managers can make

sure it gets heard, says Graham Box.

MEMBERS MAGAZINE

News• Code of conduct update• Accreditation

second phase• BME working group

Features• Catering for

patient nutrition• The right IT for

electronic records

25

extraHEALTH MANAGEMENTRESEARCH SPECIAL REPORT

Welcome to a special Health Management supplement from the National Institute for Health Research service delivery and organisation (SDO) programme, which is responsible for research designed to help health practitioners, managers and policymakers improve the quality of patient care, the efficiency of health services and, ultimately, the health of the public. The SDO currently has two main missions – knowledge production, and knowledge mobilisation. Its first task is to commission high-quality, rigorous research on topics and issues where managers and leaders in the NHS need evidence to help inform and shape their decision-making. This supplement offers a taste of such research. In it you will find outlines of recent projects around the key themes of organisational culture, service redesign and delivering new services, workforce planning and networking. There are summaries of the main findings and insight into their relevance to health and social care managers. The second aim of the programme is to work with the NHS management and leadership community to build up its capacity and capability to use that research effectively. The ultimate purpose is, of course, to contribute to improving patient care.

What the research showsA series of recently commissioned projects focusing on management practice (see pages 26-28) is intended to help bridge this knowledge gap.

You might also find the short explanations of research terms dotted throughout the supplement helpful. The full titles and lead researchers of each study are provided so you can follow them up for more information.

The National Institute for Health Research provides the framework through which the Department of Health maintains and manages and maintains the research, research staff and research infrastructure of the NHS in England as a virtual national research facility. It funds programmes addressing a range of health priorities, including the SDO programme, which commissions research on the way health services are organised and delivered by the NHS. Visit www.sdo.nihr.ac.uk for details of the NIHR SDO programme and downloadable research reports/summaries. Alternatively call 023 8059 5586 or email [email protected]

Since 1997 quality of care and performance improvement have been the central reform issues in the NHS.

Underpinning many of these reforms has been the idea of cultural transformation as a primary driver for improvement. Due to the importance of organisational culture to health care delivery, and the relatively under-

A cultured approachdeveloped nature of the evidence base, the SDO programme has commissioned research on the organisation and management of the NHS.

The project Understanding the dynamics of organisational culture change: creating safe places for patients and staff, led by Professor Lorna McKee of the University of Aberdeen (pictured), aims to develop our understanding of links between the safety of patients and the well-being of NHS staff and the culture/style of the organisation. How do aspects of leadership and the management of safety affect staff and patient care? What improvements are

needed to create safer workplaces and practices? Current NHS reforms are based on the idea that culture change must occur alongside structural and procedural changes if the desired improvements in performance and quality are to be met. Although recent research offers valuable insights into how cultural issues set the context for success, failure and recovery in NHS organisations, the evidence base to guide policy in this area remains underdeveloped.

Research into Changing cultures, relationships and performance in local Continued on page 26

“Cultural changes will impact on professional behaviour (for good or ill)”

Budget pressures. Rising expectations. Where do you begin?We can help your workforce get on top and stay there.

“ There is simply no choice but to be more efficient, more flexible, more productive. There’s no place for ‘not invented here’ any more, and we have to be receptive to new ways of working. To do otherwise would be wasting taxpayers’ money. I was sceptical once but Skills for Health have really helped us deliver.”

Peter Rowe, Chief Executive, Primary Care Trust qualityandproductivity

greater

quality andproductivity

greater

Skills for Health champions your views and can support and provide you with:

• Workforce strategy options • Workforce development tools and products • Tailored local solutions • Workforce planning skills development • Workforce research and intelligence

better skills | better jobs | better health

To find out more, or request us to contact you, please visit

www.skillsforhealth.org.uk/enquiries

PC0388_SFH_Ad_Pyramid.indd 1 20/10/09 14:37:41 5805-HM1109-Cover.indd 3 21/10/09 09:56:13

INSIDE this issue

Two special supplements• Practice management:

PBC skills, public participation and more

• Research: Putting evidence into management practice

extraextraTH MANAGEMENTextraMANAGEMENT

Practice management is an ever more challenging role. Our special

supplement looks at some of the areas you may find yourself involved in,

• Code of conduct update• Accreditation

second phase• BME working group

• Catering for patient nutrition

• The right IT for electronic records

Welcome to a special National Institute for Health Resea(SDO) programme, which is resphealth practitioners, managers andpatient care, the efficiency of heaof the public.

and knowledge mobilisation. Its first task is to commissirigorous research on topics and issues where managers anthe NHS need evidence to help inform and shape theiroutlines of recent projects around the key themes of organculture, service redesign and delivering new services, workfoplanning and networking. There are summaries of the main fininsight into their relevance to health and social care managers. The second aim of the programme is to work wimanagement and leadership community to build up capability to use that research effectively. The ultimate pcourse, to contribute to improving patient care.

What the research shows

Due to the importance of organisational culture to health care delivery, and the relatively under-

A cultured approach

culture/style of the organisation. How do aspects of leadership and the management of safety affect staff and patient care? What improvements are

base to guide policy in this area remains underdeveloped. Research into Changing cultures, relationships and performance in local

Continued on page 26

“Cultural changes will impact on professional behaviour (for good or ill)”

NOVEMBER/DECEMBER 2009 ✱ HEALTH MANAGEMENT08

Workplace

Over time, organisational culture can become skewed and workforce behaviours embody this negativity and lack of collective approach. This may become particularly apparent through bullying, harassment and mobbing.

The principle characteristic of mobbing – a term borrowed from ornithology – is a form of conduct by a group of employees, which if done by an individual would be seen as ‘picking on’ or bullying.

This sort of behaviour can be deliberate and consciously co-ordinated, but is more likely to develop pretty much spontaneously as the result of a barely conscious ‘copycat’ atmosphere.

Mobbing is often insidious, difficult to detect, harder to prevent once discovered and potentially incurable.

It is usually triggered by someone (the ‘mobbee’) being perceived as a threat, either to an individual who then instigates the mobbing behaviour and encourages others to participate or to a group who start behaving in a certain way by consensus, with others following their lead.

Mobbing begins with subtle changes – such as an individual being excluded from team social activities – and escalates.

For instance, colleagues may send round robins or ‘confidential’ deputations to higher authorities complaining that someone is not doing their job or of poor teamwork. The problem is that this may be seen as a legitimate, and democratic, way of airing a grievance against a colleague.

Mobbing is difficult to respond to

Work should be a friendly non-hostile environment, not an environment where negativity and resentment develops.

An open, inclusive, and constructive workplace provides opportunities for employees to develop in their roles, network and support one another and build loyalty to the organisation and its vision.

Employees know what the rules are, what policies and procedures exist and what structures are in place. Communication needs to be open and, where this breaks down, to be mediated in a non-blaming manner.

A positive workplace culture generally results in a proactive and productive workforce of well motivated employees that value the organisation and are willing to go the extra mile.

At the other extreme is the negative workplace culture, where decisions will often be made without full staff awareness and little involvement. Communications are likely to be controlled and partial, leaving people feeling that they are not included.

The organisation may have gone through restructuring or major change that has not been appropriately managed or resolved. Often negative workplace cultures have a high turnover of staff as they try to escape unpleasant environments.

Beware themob mentalityManagers need to be aware of insidious and subtle forms

of bullying that have a cumulative impact on workplace

culture and detrimental effects all round, advises the

Managers in Partnership union.

“There is typically no single, or identifiable, perpetrator”

Ganging up on a colleague is a particularly destructive form of bullying.

because there is typically no single, or identifiable, perpetrator.

The normal result is that the employee being mobbed suffers deteriorating health, consequent loss of performance and eventual dismissal or resignation. There may be a long-term impact on their self-esteem, self-efficacy and self-confidence because they find it hard to identify exactly what has happened to them or don’t know how to respond and deal with it.

Managers need to know about mobbing and be able to recognise it to protect not just their staff but also themselves. Because mobbing is carried out by employees themselves and triggered by the mobbee being perceived as a threat, it can often be directed against the person in charge.

If it is not tackled effectively, employees who carry out mobbing will feel empowered to behave in the same way again, and a negative, destructive culture will implicitly be accepted and defined as an appropriate method of putting pressure on individual colleagues to leave the team or organisation.

This article is based on a presentation given at an IHM Scotland event by Managers in Partnership (MiP) Scottish national officer Claire Pullar and MiP member Rosie Ilett, a manager for NHS Greater Glasgow and Clyde. Visit www.miphealth.org.uk for details of Managers in Partnership. Go to www.bullyonline.org for advice on tackling workplace bullying.

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5805-HM1109-pg08-09.indd 2 21/10/09 10:00:10

HEALTH MANAGEMENT ✱ NOVEMBER/DECEMBER 2009 09

an individual’s personal and professional development, although of course you may look up to a mentor and see them as a role model as well.

The issue for people from BME backgrounds is actually identifying role models in senior positions. The NHS has very few senior leaders from BME backgrounds – in fact, across the public sector there are few visibly different people in positions of authority. This can make it difficult to imagine yourself aspiring to those positions.

The public sector hierarchy must begin to revisit the topic of role models, especially as it relates to BME staff. There are two major aspects to this – the existence of role models in predominantly white environments, and providing role models and mentors for aspiring BME individuals.

Because people can learn a great deal by observing successful role models, there is a desperate need for individuals to see someone resembling themselves in key roles in public services. It generates a special feeling and confirmation of who they could be.

The NHS recognises the need to develop appropriate and adequate role models – without them it is difficult to see talented and dynamic people from ethnic backgrounds aspiring to join healthcare. Today’s young people are driven and want to do well. They will not stay part of an organisation that does not obviously and openly develop and value talent; regardless of what the talent looks like or where it comes from.

Succession planning in all our public services is important. Due to changes in the demography of the UK, in future there will be fewer non-BME young people to choose from. Now is the time employers should be considering how they will make their organisations attractive to talented people from ethnic backgrounds. Forward thinking organisations should be planning how

When Barack Obama became US president it seemed everyone was delighted – but people from black and minority ethnic (BME) backgrounds were especially pleased to at last have a powerful role model to look up to.

The dictionary describes a role model as someone regarded by others, especially younger people, as a good example to follow.

Very young children look up to their parents, often attempting to emulate them. Older children admire footballers, models, movie stars and other people in the public eye, and may try to look or behave like the object of their admiration. This is role modelling in its broadest sense.

Having someone you recognise as being similar in some way to yourself in a position of authority or power encourages and motivates you to believe you too could be capable of achieving a higher status.

Role models are impressive and important figures in the distance. You can admire, emulate, respect, and almost worship such individuals, but a role model does not necessarily have to know that you exist. Even if aware of you, role models do not make a commitment to your development. Any aid they provide is by example, not by giving direct advice or providing recommendations for career advancement or jobs, spending time with you, discussing your work, or caring about you as an individual.

A role model is therefore not the same as a mentor. Mentors differ from role models in that they are involved in

Follow the leaderIt can be hard to aspire to a senior position if there’s a lack of role

models whose example you can follow, says Yvonne Coghill.

role model does not necessarily have to know that you exist”

Yvonne Coghill leads the National Breaking Through programme, which helps senior BME managers and clinicians develop the advanced leadership and managerial skills required to perform effectively at director level. Visit www.institute.nhs.uk/building_capability for details.capability for details.capability

See Positive Action on page 7 Action on page 7 Afor news of how the IHM aims M aims Mto maximise development opportunities for BME managers.

to develop role models in positions of authority and power. This will without a doubt help attract and retain the high-flyers and talented staff of the future.

The National Breaking Through programme is tasked with developing outstandingly talented professionals from BME backgrounds. NHS organisations would do well to take note of these individuals when developing talent and succession-planning strategies and perhaps think about employing them into the senior level posts they are capable of doing. By default they would then become role models for the many thousands of BME staff working at lower levels in the NHS.

Leadership

When Barack Obama became US president it seemed everyone was delighted – but people from black and minority ethnic (BME) backgrounds were especially pleased to at last have a powerful role model to look up to.

model as someone regarded by others, especially younger people, as a good example to follow.

Very young children look up to their parents, often attempting to emulate them. Older children admire footballers, models, movie stars and other people in the public eye, and may try to look or behave like the object of their admiration. This is role modelling in its broadest sense.

being similar in some way to yourself in a position of authority or power encourages and motivates you to believe you too could be capable of achieving a higher status.

important figures in the distance. You can admire, emulate, respect, and almost worship such individuals, but a role model does not necessarily have to know that you exist. Even if aware of you, role models do not make a commitment to your development. Any aid they provide is by example, not by giving direct advice or providing recommendations for career advancement or jobs, spending time with you, discussing your work, or caring about you as an individual.

A role model is therefore not the same as a mentor. Mentors differ from role models in that they are involved in

Follow the leaderIt can be hard to aspire to a senior position if there’s a lack of role

models whose example you can follow, says Yvonne Coghill.

“A role model does not A role model does not Anecessarily have to know that you exist”

INSTITUTE OF HEALTH MANAGEMENT: MEMBERSHIP MAGAZINE

Page 20: Putting the spark into your brand

W W W . R S C . O R G

RSCnewsN O V E M B E R 2 0 0 3

RSC campaignsfor chemistryTHE RSC IS stepping up its activities to supportthe chemical sciences by embarking on a newCampaign for Chemistry. The campaign willdevelop over the coming months and aims topromote the chemical sciences at high levelsand help deliver the RSC strategy.

Simon Campbell, President Elect of the RSC,who is leading the campaign, says: “We aim toput a benefits-driven case to government andpolicy makers that will ensure that industryinvests in our science and that research andteaching in the chemical sciences can flourish at all levels.”

Neville Reed, the RSC’s head of communication,says communicating the RSC’s views to the widerworld and utilising the expertise of the 45,000members are key parts of the campaign. “We havea powerful case and an opportunity to ensure thatthe chemical sciences thrive in industry, highereducation and schools,” he says.

Significant inputs into policy making arealready underway. Rodney Townsend, RSChead of science and technology, is workingclosely with Research Councils UK on theproposals for a European Research Council. Tony Ashmore, head of education, is leadingwork on promoting interaction betweenchemistry groups in HE and schools.

The RSC has made a signification input to theEU consultation on ‘Increasing HumanResources for Science and Technology’ (seewww.rsc.org/lap/polacts/increasehr0903.htm)and is preparing a detailed supportive responseto the HEFCE consultation on funding ofteaching that could see the money allocated tochemistry rise by 15 per cent.

The campaign builds on the extra effort theRSC has put into developing new areas ofchemical sciences in the past two years – areassuch as biosciences, materials chemistry,environmental sciences, sustainability andenergy. It also follows the 2001 membershipchanges that recognised the need for the RSC tobecome more responsive to the changing natureof science, by broadening those eligible formembership whilst enhancing the requirementsfor the Chartered Chemist designation.

The Campaign for Chemistry is seen as a keypart of the RSC’s future work. RSC chiefexecutive, David Giachardi says: “We mustmaintain a strong regional and national presencefor chemistry, to ensure the future of our subject.”� For more details about the campaigncontact Neville Reed at Burlington House(address on page 20), email [email protected] orcall 020 7440 3319.

Darmstadtium joinsVisual Elements‘Visual Elements’, an audiovisual exploration of the periodic table, has added element 110 –Darmstadtium – to its images.

Winner of the chemistry category for ScientificAmerican’s web awards earlier this year, ‘VisualElements’ was created by celebrated artistMurray Robertson, supported by the RSC. � Visual Elements can be viewed on line at:

www.chemsoc.org/viselements

New proactive stance will promote chemical sciences at high levels

2 NEWSDouble award for SET winner,

plus FECS conference report.

6 AWARDSThe RSC Industrially Sponsored

Awards for 2003.

7 DIARY DATES Your guide to RSC events in the

coming month.

15 EVENTSITF focuses on training and RSC

announces symposia dates.

16 MAXIMISING MEMBERSHIP

Your admissions questions answered, plus

reasons to renew your membership.

18 MEMBER NEWSPersonal news and new members announced.

20ANDFINALLYMouldy

experiments and

Chemistry Week

arrives.

INSIDE…

Imag

e ©

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2328_RSC_Nov.03 10/22/03 3:52 PM Page 3

newsThe RSC has made a signification input to the

Resources for Science and Technology’ (seew.rsc.org/lap/polacts/increasehr0903.htm)

and is preparing a detailed supportive response

teaching that could see the money allocated to

The campaign builds on the extra effort the

chemical sciences in the past two years – areas

energy. It also follows the 2001 membershipchanges that recognised the need for the RSC tobecome more responsive to the changing natureof science, by broadening those eligible formembership whilst enhancing the requirements

The Campaign for Chemistry is seen as a key

maintain a strong regional and national presencefor chemistry, to ensure the future of our subject.”

contact Neville Reed at Burlington House(address on page 20), email [email protected] or

Darmstadtium joins

18 MEMBER NEWSPersonal news and new members announced.

20ANDFINALLY

INSI

W W W . R S C . O R G

J A N U A R Y 2 0 0 4

Europe is key forthe RSC

THE RSC CAMPAIGNfor Chemistry wasinitiated in 2003 as a major activity to

support the RSC’slong-term strategy.The Campaign seeksto develop and

support chemicalscience in the UK tomeet the scientific,technological andhuman challenges of the 21st Century.However, decisions made at an EU level willhave an increasing impact on chemicalscience in the UK. For example, the creationof a European Higher Education Area by 2010and commitment to implement the two-stage

system outlined in the Bologna Declaration by2005 will affect our schools and universities.At the research level, there is growingenthusiasm for the proposed EuropeanResearch Council that might support thelonger term, multidisciplinary projects thathave been neglected under the Frameworkprogrammes. However, there is concern thatfunding may be at the expense of top-slicingnational research council budgets, whichwould have a negative impact within member countries.

The RSC’s vision is to become the premierorganisation in Europe for advancing chemicalsciences. Simon Campbell believes that theRSC needs to bolster current alliances andpartnerships, and work harder at buildingnew relationships to ensure that the chemical

science community across Europe speaks

with one effective voice. He says “We alsoneed to build upon the growing realisationwithin the EU that R&D spend should beincreased to improve competitiveness against the US and Japan, and the drift away from science and technology careersmust be reversed”. Philippe Busquin, the EU’s researchcommissioner, has stated that “Europe needsto invest more in research, particularly if it isto attain its objective of becoming the mostcompetitive and knowledge-based economyin the world by 2010”. In 2002, the EUCouncil in Barcelona set a goal for R&Dinvestment to rise from 1.9 to 3% of GDP,estimated to lead to annual increases of 0.5% of GDP and 400,000 additional jobs,many in the chemical sciences. To supportthis initiative, it is crucial that universitiesattract the best students to study science and technology and continue to train theskilled manpower that is essential forhigh-tech industries, such as pharmaceuticals.

The pharmaceutical industry is a majoreconomic force within the EU since itemployed over 580,000 staff, spent E19,800mon R&D and contributed E40,000m to thetrade balance in 2002. The RSC is strongly committed tocollaboration within Europe. “The RSC isalready working closely with other chemicalsocieties across Europe, and our vision andCampaign signals our intention to furtherstrengthen our efforts in this area”, saysSimon Campbell.

●For full details of the RSC's strategy, go to www.rsc.org/strategy/index.htm

"Decisions made at a European level will increasingly have an

impact on the UK chemical sciences community" said Simon

Campbell, President-elect of the RSC, at a recent meeting on the

RSC's Campaign for Chemistry.

2 NEWSChemical experts needed; plus FaradaySociety celebrates centenary.

6 DALTON CELEBRATIONSTwo days of celebrations to commemorate Dalton bicentenary.8 DIARY DATES Your guide to RSC events.

11 EVENTSAward for young inorganic chemists.12 MAXIMISING MEMBERSHIPWhat’s new for RSC journals in 2004 and a younger member in the spotlight.

14 MEMBER NEWSDivisional and Forum vacancies plus Personal News.

16 AND FINALLY

The RSC reveals The Dream of the Virgin, plus great offers on books.

INSIDE…

Your membershipin 2004

AND FINALLY.. .

W W W . R S C . O R G

16 R S C N E W S

CONTACT USROYAL SOCIETY OF CHEMISTRYBurlington House, Piccadilly, London W1J 0BATel: +44 (0)20 7437 8656Fax: +44 (0)20 7437 8883Thomas Graham House, Science Park, Milton Road, Cambridge CB4 0WFTel: +44 (0)1223 420066Fax: +44 (0)1223 423623

email: [email protected]

Registered Charity Number 207890© The Royal Society of Chemistry 2003

AS WE ENTER another year, it’s time to setthose resolutions and plan ahead. Whatbetter way than to start with ‘How can Imaximise my membership?’ Now you havereceived your subscription renewal notice, it isthe time to be proactive and take advantageof all the benefits your RSC membership gives you.

The best way to get the most out of being amember is to get involved. For up-to-dateinformation, go to www.rsc.org/members. Howmany benefits are you taking advantage of?Networking● Recognition of belonging to the world’slargest professional body for the chemical sciences

● Improve your networking skills and meet colleagues● Get involved with other members on RSCCouncil, Boards and other committees● Use the members discussion board - seekviews and feedback from other members,regardless of geographic location

Information● Join Divisions, Forums and specialistInterest Groups covering all aspects of the chemical sciences

● Access the Library and Information Service (LIC) - accessible from anywhere in the world. ● Exchange ideas through the Technology Car Boot Sale Network

Support● Get advice and guidance on scientific and professional issues including CareerManagement and Got a Degree? WhatNext... (for recent graduates)● A framework for Continuing ProfessionalDevelopment (CPD Programme) includingthe Undergraduate and Postgraduate Skills Records

● Industrial placements to give careerinsights (summer work and year outplacements for chemical science students)● Work towards Chartered Chemist -the essential qualification for allprofessional chemists

Discounts● Up to 35% off a range of books from theRSC, Wiley, OUP, and Pearson books and85% off RSC journals

● Save up to 20% on an extensiveprogramme of national and internationalmeetings, conferences and seminars

Plus you will receive every month...Chemistry World - essential reading forchemical scientists, covering everything from job adverts to news reports and feature articles.Three ways to renew your membershipBy post - simply complete your invoice andreturn in the envelop providedOnline - go to www.rsc.org/members andclick on ‘membership subscription renewal’By phone - call the subscription renewalhelpline on 01223 432141

● If you have any queries, you can alsoemail Membership Administration [email protected]

WHAT DO YOU get out of your membership?What do you think about our websites, e-alerts, mailshots, RSC News and general publicity material? As part of our continuous assessment of theeffectiveness of our communication withmembers, we would like to find out moreabout your views. Over the next few months, we will be asking you questions via our website and holding focus groups.This is your chance to give us your feedback;we can’t promise to respond to every

comment, but those we receive will help us to make changes.Thank you to the many members who have

already registered an interest in becominginvolved in our focus groups. If you would liketo take part in shaping future communicationwith members, please register your interest at

[email protected] giving your name, membershipnumber and preferred contact details. Or youcan write to Jane Foster, MembershipMarketing Executive at Thomas GrahamHouse (address on page 16).

Improving YOUR membership– listening to YOU

2390_RSC_Jan.04_1 12/10/03 3:36 PM Page 2

Europe is key for

with one effective voice. He says “We alsoneed to build upon the growing realisationwithin the EU that R&D spend should beincreased to improve competitiveness against the US and Japan, and the drift away from science and technology careersPhilippe Busquin, the EU’s researchcommissioner, has stated that “Europe needsto invest more in research, particularly if it isto attain its objective of becoming the mostcompetitive and knowledge-based economyin the world by 2010”. In 2002, the EUCouncil in Barcelona set a goal for R&Dinvestment to rise from 1.9 to 3% of GDP,estimated to lead to annual increases of 0.5% of GDP and 400,000 additional jobs,many in the chemical sciences. To supportthis initiative, it is crucial that universitiesattract the best students to study science and technology and continue to train the

high-tech industries, such as pharmaceuticals.

employed over 580,000 staff, spent E19,800mon R&D and contributed E40,000m to the

already working closely with other chemical

"Decisions made at a European level will increasingly have an

impact on the UK chemical sciences community" said Simon

Campbell, President-elect of the RSC, at a recent meeting on the

W W W . R S C . O R G

A P R I L 2 0 0 4

RSC President invited toDowning Street to discussfunding review for science

RSC PRESIDENT Sir Harry Kroto was one of 25

leading figures from the UK scientific community

to be invited to a breakfast seminar at Number

11 Downing Street on 2 March. During theseminar, Chancellor of the Exchequer GordonBrown, Secretary of State for Education Charles

Clarke, and Secretary of State for IndustryPatricia Hewitt announced plans for afundamental review of funding needs and policy

priorities for science, engineering andinnovation. This includes a ten-year investment

plan to be announced as a central priority forthis summer’s Spending Review.Following the seminar, Sir Harry said: “I

welcome the Chancellor of the Exchequer’srecognition of the crucial importance of science

and technology to the knowledge economy of

the 21st century by bringing together the leading

SET institutions to discuss the best way ahead –

on which the UK’s very future and success will

depend.”The invitation to Sir Harry to attend the

meeting came just hours after The DailyTelegraph published the Nobel Prize winner’sarticle about British chemistry facing extinction.

The article starkly set out the grim picture for the

chemical sciences and the wider world if current

trends continue. The controversial piece ended

by underlining the contribution of chemists tothe UK in the last century, and added: ”...itseems ludicrous that merely to survive we arebeing forced to beg, crucible in hand, scrapsfrom the higher education table.”The meeting with Gordon Brown builds on

the success of the Charter for Science andEngineering published by the RSC in 2001, and

a two-year media campaign waged by the RSC

to draw national and international attention to

the chemical sciences. A stream of headline-

grabbing stunts have softened up the ground in

the UK’s newsrooms, enabling the RSC to gain

increased coverage for its more seriousmessages. The escalation in the number oflightweight stories has been paralleled by agrowth in the appearance of policy-relatednews, occasionally involving national television

and radio interviews with RSC chief executiveDavid Giachardi.

In February, David Giachardi met with Roger

Highfield, science editor for The Daily Telegraph.

As a result of the interview, and a subsequent

story about the threats to chemistry in the UK,

the paper invited Sir Harry to write an article. Sir Harry did not pull his punches – he focused

on the recent series of chemistry departmentclosures, and the illustrious contribution ofchemical science to world development.

RSC News will continue to report ondevelopments in the RSC’s current campaign to

place chemistry in the spotlight, through its public

relations campaign and lobbying schedules.

Sir Harry Kroto (below) welcomes Gordon Brown’s recognition

of the importance of science and technology

INSIDE…Editors meet in GlasgowThe recent RSC Editors’ Symposium in Glasgowgave RSC staff and editorial board membersthe chance to discuss the future development

of RSC publishing See page 2

European Research CouncilThe RSC gives its conditional support to theestablishment of the European ResearchCouncil, which could potentially expandEuropean research activities See page 3Governance consultation

Members’ input is sought for new governance structure See pages 8-9

NEWS

2EVENTS

7MEMBER CONSULTATION

8DIARY DATES

10MEMBER NEWS

14AND FINALLY

16

2555_RSC_April.04_v3 3/19/04 12:53 PM Page 3

W W W . R S C . O R G

priorities for science, engineering andinnovation. This includes a ten-year investment

plan to be announced as a central priority forthis summer’s Spending Review.

welcome the Chancellor of the Exchequer’srecognition of the crucial importance of science

and technology to the knowledge economy of

the 21st century by bringing together the leading

SET institutions to discuss the best way ahead –

on which the UK’s very future and success will

depend.”The invitation to Sir Harry to attend the

meeting came just hours afterelegrapharticle about British chemistry facing extinction.

The article starkly set out the grim picture for the

chemical sciences and the wider world if current

trends continue. The controversial piece ended

by underlining the contribution of chemists tothe UK in the last century, and added: ”...itseems ludicrous that merely to survive we arebeing forced to beg, crucible in hand, scrapsfrom the higher education table.”The meeting with Gordon Brown builds on

the success of the published by the RSC in 2001, and

a two-year media campaign waged by the RSC

to draw national and international attention to

the chemical sciences. A stream of headline-

priorities for science, engineering andinnovation. This includes a ten-year investment

plan to be announced as a central priority for

MEMBER NEWS

W W W . R S C . O R G14 R S C N E W S

Data provides valuableinsight into membership

� Mr Ronald Alfred Charles Adams CChemFRSC - Retired technical director, HowsonAlgraphy Ltd. Died 30 November 2003, aged 82.� Mr Thomas Almond CChem MRSC Retired group safety adviser, Ciba-Geigy Plc.Died 30 October 2003, aged 71.� Mr Lawrence Blight CChem FRSCRetired senior lecturer in Physical Chemistry, Thames Polytechnic. Died 10 December 2003, aged 74.� Mr Richard Andrew Botham MRSCTeam coordinator, Addecco (PedigreeMasterfoods). Died 6 December 2003, aged 29.

� Dr James Charles Brunton CChem MRSCRetired. Died 11 December 2003, aged 72.� Mr Syndey Burrows CChem MRSCRetired research coordinator, Dcl, Yeast &Food Division, Glenoch. Died 21 November2003, aged 88.� Mr George William Cherry MRSC Retired. Died 10 December 2003, aged 86.� Mr Derrick Gwynn Croxton CChem MRSCRetired managing director, Kimberly-Clark Ltd.Died 15 December 2003, aged 80.� Dr Keith Dodgson CChem MRSCFormerly a research associate, University ofLancaster. Died 1 October 2003, aged 53.� Dr William Rees Foster MRSCRetired research manager, Monsanto ChemicalsLtd. Died 15 December 2003, aged 69.� Dr Eric Paul Goodings CChem MRSCRetired research associate, ICI Ltd, CorporateLab. Died 11 December 2003, aged 86.

2004 remunerationtrends survey nowavailable

SINCE 1919, the RSC has been keepingtrack of the remuneration ofprofessionally qualified chemicalscientists who live and work in the UK.The Trends in Remuneration 2004survey is based on the responses to aquestionnaire sent to over 30,000members in December 2003.

The Trends report is widely used, bothby members for reference, and byemployers to benchmark theremuneration levels of professionallyqualified chemical scientists in the UK.The information contained in this reportis especially helpful to members whoare planning their careers.

� The Trends in Remuneration survey2004 report is now available atwww.rsc.org/trends. For your personalcopy of the report, call 020 7440 3313or email [email protected]

Managing yourmembership onlineAPPLICATION FORMS for joining theRSC, and for transfer between categoriesof membership, can now be completedand submitted online.

You can also use this new onlineservice to pay your annual subscription,pay for ongoing subscriptions tojournals, join any of the Interest Groupsand update your personal details.

To access this service, go towww.rsc.org/members and click onone of the following links:� Online applications� Membership subscription renewal � Update your personal and

contact details You will need your membership numberand password. New members can signup by using the appropriate link.

� To apply for Chartered Scientist (CSci)go to www.rsc.org/members/csci.htm

THE DATA THAT RSC members provide every year, via application forms and subscriptionrenewal invoices, enables us to monitor the effectiveness of our recruitment and retentioncampaigns and to develop services and activities for specific groups of members. It alsoprovides an insight to current trends in the chemical science community. These include thefollowing statistics:� At the end of 2003 the RSC had 44,397 members. Despite a slight fall in number of members

(418) last year, the number of undergraduate and postgraduate students increased for the fifthyear running.

� The average age of members has been between 45 and 46 years since the early 1990s,although the percentage of members under the age of 25 years has increased from 8 to 10per cent in the last five years, reflecting the increase in student members.

� The average duration of membership across all categories is approximately 20 years, with 5.9per cent of members retaining their membership for over 50 years.

� In 1993, women made up only 14.2 per cent of the total membership – that figure has nowincreased to 21.2 per cent.

Key issues for members todayLast year, the RSC carried out a survey of a 3,000 randomly selected UK members. We wantedto know about the types of employment and conditions of service pertinent in today’s market.Starting this month, we will be bringing you regular reports in RSC News, highlighting particularareas of the findings. This month, we focus on the top categories of employment, company sizeand length of service.Top employment categories and size of organisationThe top five categories of employment most prevalent amongst respondents are: pharmaceuticalresearch; pharmaceutical manufacturing; university, college or further education sector; chemicaland allied products; and schools (LEA, foundation and independent).

Despite the break up of the industrial giants and the growth of smaller organisations, theresults of the survey indicated that the majority of members (72 per cent of respondents) workin companies or organisations with over 250 employees.

Deaths

2555_RSC_April.04_v3 3/19/04 1:56 PM Page 16

15R S C N E W S

10%<1 yr

14%1-2 yrs

21%2-5 yrs

14%5-10 yrs

41%11+ yrs

0 20% 40% 60% 80% 100%

36%

33%

31%

21%

19%

Building, construction & allied productsBuilding, construction & allied productsBuilding, construction

Contract manufacturing

Materials science

Services (patents, info, advisory, health & safety)Services (patents, info, advisory, health & safety)Services (patents, info, advisory,

School (LEA, foundation & independent)School (LEA, foundation & independent)School (LEA, foundation

0 20% 40% 60% 80% 100%

68%

60%

57%

56%

55%

Central / local government laboratory

Nuclear industry

Chemical & allied products

Food & beverage

Detergents, soaps & allied productsDetergents, soaps & allied productsDetergents, soaps

Under thespotlight

ALEX ROGERSAMRSC is a 25-year-old trainee patentattorney. He gaineda MChem at OxfordUniversity and is the YoungerMember Rep forthe Chilterns andMiddlesex localsection.

What are your day-to-dayresponsibilities?My job is to help inventors obtain legalprotection for their ideas and advise themon intellectual property law. Due to mytraining, I deal with mostly chemical andmaterials-related inventions. A ‘typical’ daymay involve writing to patent offices toargue that a client’s invention is patentable,meeting or corresponding with inventors todiscuss their new ideas, or writing patentapplications.What are your future career plans?The litigation side of the job is interesting. I eventually hope to get more involved inthis aspect by qualifying as a patent litigator.This requires an additional two years ofstudy – and the ability to juggle a job, studyand a social life! What does being a Younger MemberRep involve?My remit is to organise local educationaland social events that will be of interest tostudents and recent graduates. This year Ihave set up a series of talks given by chemists with interesting jobs. These eventsare a great way to find out about jobs youcould be doing with a chemistry degree, aswell as a great way to network with otherRSC members.

For more information on the Chilterns andMiddlesex Younger Members Network,contact Alex Rogers at [email protected]

� If you are interested in joining theYounger Members Network, go toYounger Members Network, go toYwww.rsc.org/getinvolved or contact www.rsc.org/getinvolved or contact wwwJane Foster at [email protected] or call 01223 432296.

The largest percentage ofrespondents reported that theyhad worked for their current ormost recent employer for over

years. The pie chart (right)illustrates the length of time thatmembers have been with theircurrent or most recent employer.

The survey also revealed the topfive categories of employment forlong service. These are shown inthe chart right, which is based onthe percentage of respondentsworking in each employmentcategory who have been withtheir current employers for over

At the other end of the scale, thetop five categories of employmentfor members with less than oneyear’s service are shown in thechart right. These categories couldrepresent popular choices for newentrants to the profession, orfields where short-termemployment is common.

or further details about the results of this survey, contact Julie Franklin at BurlingtonHouse (address on page 16) or email [email protected]

Dr John Frederick Grove MRSCRetired. Died 22 October 2003, aged 82.

Dr Reginald Harold Hall CChem FRSCRetired research officer, Imperial College,London. Died 8 September 2003, aged 83.

Dr Eric John Lewis CChem MRSC Director, ELM Ltd, Reading. Died 23November 2003, aged 67.

Dr John McDougall CChem FRSCRetired head of department of microbiology, University of Technology,Sydney. Died 13 November 2003,

Dr Ronald Laidlaw Moss CChem FRSC Retired senior principal scientific officer,Ministry of Technology. Died 10 December

Mr Ronald Page CChem MRSC Retired research chemist, British Celanese Ltd.Died 1 December 2003, aged 98.

� Mr Keith Leonard Preddy CChem MRSCSenior research fellow, University ofBirmingham. Died 24 July 2003, aged 61.� Dr Krishnamurti Ramamurti CChem FRSC Retired chief of chemical research, KansasState Government. Died 1 June 2003, aged 83.� Mr Ian Leslie Stansfield CChem MRSCRetired senior scientific services officer, BritishGas South Western. Died 26 November 2003,aged 77.� Dr Peter Sykes CChem FRSC Retired vice master, Christ’s College,Cambridge University. Died 24 October 2003,aged 80.� Mr Leslie George Tomlinson CChem FRSCRetired area scientist, British Rail Derby. Died28 November 2003, aged 94.� Mr Ian Charles Walker MRSCRetired lecturer in chemistry, Weald College.Died 28 November 2003, aged 65.

W W W . R S C . O R G

Length of service

The largest percentage ofrespondents reported that theyhad worked for their current ormost recent employer for over11 years. The pie chart (right)illustrates the length of time thatmembers have been with theircurrent or most recent employer.

The survey also revealed the topfive categories of employment forlong service. These are shown inthe chart right, which is based onthe percentage of respondentsworking in each employmentcategory who have been withtheir current employers for over11 years.

At the other end of the scale, thetop five categories of employmentfor members with less than oneyear’s service are shown in thechart right. These categories couldrepresent popular choices for newentrants to the profession, orfields where short-termemployment is common.

� For further details about the results of this survey, contact Julie Franklin at BurlingtonHouse (address on page 16) or email [email protected]

� Dr John Frederick Grove MRSCRetired. Died 22 October 2003, aged 82.� Dr Reginald Harold Hall CChem FRSCRetired research officer, Imperial College,London. Died 8 September 2003, aged 83.� Dr Eric John Lewis CChem MRSC Director, ELM Ltd, Reading. Died 23November 2003, aged 67.� Dr John McDougall CChem FRSCRetired head of department of microbiology, University of Technology,Sydney. Died 13 November 2003,aged 73.� Dr Ronald Laidlaw Moss CChem FRSC Retired senior principal scientific officer,Ministry of Technology. Died 10 December2003, aged 74.� Mr Ronald Page CChem MRSC Retired research chemist, British Celanese Ltd.Died 1 December 2003, aged 98.

ROYAL SOCIETY OF CHEMISTRY: MEMBERSHIP MAGAZINE

Page 21: Putting the spark into your brand

10 YEAR GUARANTEE

MARKETING SUPPORT

We can improveyour home with complete confi denceCLEAR WINDOWS01234 567 890

Van stickers *

Successful fittingWhen working on your customers home improvements is

the ideal time to announce your presence of a professional

craftsman to their neighbours and other potential customers.

Step 3

Fitting and installationCreating a good impression whilst your craftsman are on the job is equally important.

If the van is branded, and your staff wear coordinated branded workwear, carry membership cards it all adds to create the right environment for customer referrals - which can be reinforced by door dropping neighbours and advertising your presence in the area.

CPA_BusSupport_Step3_2pp_v2.indd 1

15/06/2011 11:33

Consumer Protection AssociationCPA House

North Bridge StreetShefford Beds

SG17 5DQ

For more information call 01462 850062 or visit www.thecpa.co.uk

The Consumer Protection Association is an appointed representative of CPA Consumer Guard Ltd who are authorised and regulated by the Financial Services Authority

all building work…

kitchen fitting and more!

Windows, doors and conservatories…

Your Marketing Tool KitFour simple steps to help grow your business

MARKETING SUPPORT A BRITISH INSTITUTION, BACKED BY BRITISH INSURANCE

We can insure your

home improvements

including…

Windows

Conservatories

Roofing

Solar energy

Driveways

Kitchens

Bathrooms

Extensions

Building works

Garden buildings

Loft conversions

Garage conversions

Electrical work

And more

CPA_ Folder_Toolkit.indd 1 30/06/2011 10:19

10 YEAR GUARANTEE

MARKETING SUPPORT

Consumer Protection Association CPA House North Bridge Street Shefford Beds SG17 5DQ

For details call the CPA on 01462 850062 or visit www.thecpa.co.uk

All items shown are for illustrative purposes only and are subject to change.

* Marked items are available to purchase – please call for prices.

‘Recommend a friend‘ A5 card*

A5 Care and maintenance leaflet *

PEACE OF MIND

The Consumer Protection Association guarantees complete peace of mind

www.thecpa.co.uk

CONGRATULATIONS – the good news is your new windows

and doors are guaranteed for 10 years – but only if you

activate your guarantee within 28 days of completion

– otherwise you may not be covered.Even better is that they will require very little

maintenance, but if you want to keep them pristine

and in perfect working order – here are a few handy tips…

DOUBLE GLAZING Always use a professional glass /frame

cleaner Avoid solvents that can damage your

windows and doors Regularly check drain holes for blockages

and keep clear to avoid water ingress Lubricate locks twice a year with a

manufacturers approved product Spare keys should be kept in a

safe place Door seals, gaskets and beading should

be regularly cleaned, using approved

products on the frame and gaskets.

CONSERVATORIES The roof and guttering should be

kept clear of leaves and debris Clean the roof twice a year to

avoid a build up of mosses which can cause water ingress, particularly polycarbonate and low pitched roofs, where moss can hinder drainage

and doors are guaranteed for 10 years –

activate your guarantee within 28 days of completion

– otherwise you may not be covered.Even better is that they will require very little

maintenance, but if you want to keep them pristine

and in perfect working order – here are a few handy tips…

DOUBLE GLAZINGlways use a professional glass /frame

cleaner Avoid solvents that can damage your

windows and doorsRegularly check drain holes for blockages

and keep clear to avoid water ingress Lubricate locks twice a year with a

manufacturers approved product Spare keys should be kept in a

safe place

The Consumer Protection Association guarantees compl

Door seals, gaskets and beading should

be regularly cleaned, using approved

products on the frame and gaskets.

Care and maintenance of your installation

PEACE OF MIND

The Consumer Protection Association guarantees complete peace of mindwww.thecpa.co.uk

IMPORTANT YOU’RE NOT INSURED UNLESS you activate your Guarantee at www.thecpa.co.uk within 28 days of completion

All items shown are for illustrative purposes only and are subject to change.

I’d like you to help me improve my homeName:Address:

Postcode:

Tel: Mobile:

Email:Please call to arrange a free quotation for replacement windows / doors

Conservatory Building work Kitchen Bathroom

Other please specify:I was recommended to you by:Name:

Address:

Postcode:

Tel: Mobile: Email:

To fi nd a CPA Approved Craftsman call 01462 850064 or visit www.thecpa.co.uk

The Consumer Protection Association guarantees complete peace of mindwww.thecpa.co.ukOFFER TO GO HERETerms and conditions: Xxx xxxx xxxxxxx xxxxx x xxxx xxx xxxx xxxxxx xxxx xxxxx xx xx xxxx xxxx xxx xxxx x xx xxxx xxxxxx xxxx xxxxx xx xx xxxx xxxx xxx xxxx x xx xxxx xxxxxx xxxx xxxxx xx xx xxxx xxxx xxx xxxx xvxx xxxx xxxxxx xxxx

PEACE OF MIND

I’d like you to help me improve my home

Postcode:

Tel: Mobile:

Email:Please call to arrange a free quotation for replacement windows / doors Bathroom

The Consumer Protection Association guarantees complete peace of mind

PEACE OF MIND

Recommend a friendHelp your family and friends improve

their homes with complete confi denceIf they go aheadwe’ll give you…

See over for details

PEACE OF MIND

After care serviceYou’ve done a good job and have a satisfied customer – now is the time to add those little extras that will make it easier for your customers to refer you to their family, friends and neighbours.

Step 4

Leave behind / referrals itemsIf you’ve done a good job, there’s no reason why your happy customer won’t want to show off their new home improvements to their friends, family and neighbours - so leaving behind ‘Recommend a Friend’ and testimonial response cards is a great way to collect leads.How to activate their guarantee and maintenance leaflet will also be a reminder of your services for many years to come.

CPA_BusSupport_Step4_2pp_v2.indd 1

30/06/2011 13:12

kitchen fitting and more!

Your Marketing Tool Kit10 YEAR GUARANTEE

MARKETING SUPPORT

MARKET RESEARCH

Consumer Protection AssociationCPA HouseNorth Bridge StreetShefford Beds SG17 5DQ

Tel: 01462 850062www.thecpa.co.uk

Consumer feedback report

Quality InstallerAnnual Survey 2011

Clear windows

Quality InstallerSurvey Report

Survey analysis: The CPA believe that it is vital to evaluate both the professionalism and quality of every Approved Craftsman’s work and that the most effective means of establishing this is by asking their customers what they thought of their work.

The chart above displays the scores each customer awarded them in respect of their overall performance. These scores are supplied on-line by the customer when they apply for their Insurance Backed Guarantee on completion of their home improvements.

Date Produced: XX Xxxxxxxxxxxxx 2011

This report has been produced by the CPA in order to assist our Approved Craftsman in maintaining, and where possible improving their standards of professionalism, quality and service.Customer confi dentiality has been respected

throughout.

Very Good45.7%

Good6.4%

Satisfactory12.1%

Excellent34.3%

50%

55%

60%

65%

70%

75%

80%

85%

90%

95%

100%

Recommendedcompany

Professional& courteousWorked

efficiently

Undertakingsfulfilled

Members feedback report

A4 Plus Folder *

PEACE OF MIND

Consumer Protection AssociationCPA HouseNorth Bridge StreetShefford Beds SG17 5DQTel: 01462 850062www.thecpa.co.uk

Introducing a CPA Approved Craftsman

for your home improvements

All the above information is correct at the time of printing.

Member nameAddress line 1Address line 2Address line 3PostcodeMembership No: XXXX Member since: XX Xx XXXXStarted trading: XXXX

We are pleased to introduce the aforementioned company as members of the Consumer

Protection Association.When looking to purchase home improvements it is vital that you select a professional

company to carry out the works.All CPA members are fully vetted

Prior to attaining Consumer Protection Association membership all companies are fully

vetted including both fi nancial and trading record checks, furthermore we continually

monitor our members by asking their customers to complete a post job completion

survey.

In addition to holding full Public Liability insurance our members are also required to

offer you both Deposit and Guarantee Insurance, as a safeguard to ensure that whatever

the future may bring, your investment will be protected.

Buy with complete peace of mind

We are confi dent that should you choose to buy from the above member you will be

delighted with your purchase, therefore we are very pleased to recommend them to you.

Please note, only a CPA Approved Craftsman can display our logo. It’s a mark of our

approval and there to reassure you that you are dealing with a reputable company, able

to offer you a professional service and guarantee their work for up to 10 years.

If you have any questions or wish to verify the credentials of the company above please

call us on 01462 850064 or visit www.thecpa.co.uk.

Yours sincerely

XXXXXXXXXXXXXXXXXX

Letter of introduction

Successful salesTo support the sale of your services – these tools will reassure your customer that they’re dealing with a true professional and that your services are fully guaranteed by the CPA.

Step 2

Sales presentation materialsDuring your sales presentation, you can use a branded presenter for displaying your products and services.You can leave your customer with the folder containing quotes and plans plus CPA’s general information leaflet. Or if following up a successful sale, the folder can hold important documents such as their order and ‘How to activate’ leaflets etc. Your car or van might display a CPA sticker and you can show your membership card on a lanyard. They all help to reassure new customers they are talking to a certified representative of your company.

CPA_BusSupport_Step2_2pp_v2.indd 1

30/06/2011 13:01

To order any of these marketing materials please call the Consumer Protection Association on 01462 850062 or order online at www.thecpa.co.uk

To verify our company’s licence simply call 01462 850064 or visit www.thecpa.co.uk

Consumer Protection Association CPA House, North Bridge Street, Shefford, Beds SG17 5DQ

To verify our company’s licence simply call 01462 850064 or visit www.thecpa.co.uk

Consumer Protection Association CPA House, North Bridge Street, Shefford, Beds SG17 5DQ

INSURANCE BACKEDGUARANTEE

John Smith

Clear Windows

0123456

30th October 2011

Membership CardName:

Company:

Registration number:

Expiry date:

MARKETING SUPPORT

We care for our customersWe insure our guarantee

For more information call 01462 850062 or visit www.thecpa.co.uk

The Consumer Protection Association guarantees complete peace of mind

A BRITISH INSTITUTION, BACKED BY BRITISH INSURANCE Your homeour expertiseIf you’re thinking of improving your home but are worried about unscrupulous traders and the quality of their work – don’t worry help is at hand.

Improve your home with complete confi dence – only use a CPA approved company – we have carefully selected them for their professionalism, reliability and high quality of work.

You can guarantee your deposit and all the work carried out for up to 10 years – where you see this stamp of approval…

For more information call 01462 850062 or visit www.thecpa.co.ukThe Consumer Protection Association guarantees complete peace of mind

A BRITISH INSTITUTION, BACKED BY BRITISH INSURANCE

A BRITISH INSTITUTION, BACKED BY BRITISH INSURANCE

CONSUMER PROTECTION ASSOCIATION

This is to certify that

are licensed by the Consumer Protection Association

This is to certify that the above has passed our registration process and has qualifi ed as a full member

of the Consumer Protection Association.

Company Membership Number

Licence Expiry Date

Consumer Protection AssociationCPA House

North Bridge StreetShefford Beds SG17 5DQ

Tel: 01462 850062www.thecpa.co.uk

Membership Licence

To fi nd a CPA Approved Craftsman call 01462 850064 or visit www.thecpa.co.uk

All building work…

Kitchen fi tting and more…

Windows, doors and conservatories…

Step 1

Finding a CPA Approved CraftsmanChoosing a CPA Approved Craftsman removes the stress of fi nding a reliable company that can deliver your home improvements to the very highest standards. CPA approved companies undergo a rigorous selection process and can be found throughout the UK, so there’s bound to be one in your area.

Step 2 Protecting your depositChoosing an Approved Craftsman means you can fully protect your deposit – at no extra cost. It is standard practice that many trades take a deposit before starting a job; with CPA’s Deposit Indemnity Insurance you won’t lose your money should the company fail.

Step 3Guarantee the workfor up to 10 years

Using a CPA Approved Craftsman also means the work is carried out by a professional providing a quality service, and once completed, you can guarantee your improvements for up to 10 years.

Step 4Enjoy your new home improvements

All you have to do now is congratulate yourself on choosing a CPA Approved Craftsman, relax and enjoy the improvements to your home knowing you’re fully protected.

undergo a rigorous selection

Step 1

Finding a CPA Step 2

INSURANCE BACKEDGUARANTEE

INSURANCE BACKEDGUARANTEE

IMPORTANT NOTICEDEPOSIT PROTECTION: You MUST register your deposit otherwise

you will not be covered. When paying your deposit you must ask the CPA member for a Deposit Registration form. This must be returned

to us by recorded delivery within 7 days.

INSURANCE BACKED GUARANTEE: You MUST apply for your Insurance Backed Guarantee otherwise you will not be covered. Once

work has been completed ask the CPA member for an Insurance Backed Guarantee form. You must apply for this within 28 days of the contract being completed to your entire satisfaction and once

you have paid the CPA member. When we have processed your application you will be sent an Insurance Certifi cate. Without this

certifi cate you are not insured therefore if you do not receive it within 28 days contact us.

CPA will not provide you with a personal recommendation as to whether Deposit Indemnity Insurance is suitable for your needs. If

you are not sure what Deposit Indemnity is please do not hesitate to contact one of our advisors on 01462 850064.

The Consumer Protection Association guarantees complete peace of mind

www.thecpa.co.uk

Your homeour expertiseImprove your home with complete confi dence

Four simple steps to improve your home with complete peace of mind…If you’re thinking of improving your home, perhaps adding a conservatory, a new kitchen or installing new windows and doors but are worried about unscrupulous traders and the quality of their work – don’t worry help is at hand.

The CPA have developed a scheme which in 4 simple steps will help you improve your home with complete confi dence.

Make sure you use a CPA approved company – we have carefully selected them for their professionalism, reliability and high quality of work.

Plus you can guarantee your deposit and all the work carried out for up to 10 years – wherever you see our stamp of approval…

Conditions apply: please see back for details.

To fi nd a CPA Approved Craftsman call 01462 850064 or visit www.thecpa.co.uk

A2 Posters

CPA Certificates

A5 Handouts or press inserts *

PEACE OF MIND

Your homeour expertiseImprove your home with complete confi dence

PEACE OF MIND

Four simple steps to improve your home with complete peace of mind…If you’re thinking of improving your home, perhaps adding a conservatory, a new kitchen or installing new windows and doors but

are worried about unscrupulous traders and the quality of their work

– don’t worry help is at hand.The CPA have developed a scheme which in 4 simple steps will help you improve your home with complete confi dence.Make sure you use a CPA approved company – we have carefully selected them for their professionalism, reliability and high quality of work. Plus you can insure your deposit and all the work carried out for up to 10 years – wherever you see our stamp of approval…

To fi nd a CPA Approved Craftsman call 01462 850064 or visit www.thecpa.co.uk

The Consumer Protection Association guarantees complete peace of mindwww.thecpa.co.uk

Membership cards

When advertising in newspapers etc.

Use the ad templates for run of press advertising or printed inserts to generate new leads.

INSURANCE BACKEDGUARANTEE

The Consumer Protection Association can guarantee your deposit and all the work carried out

for up to 10 years – when you use a CPA Approved Craftsman.

The Consumer Protection Association guarantees complete peace of mind – to check I’m a CPA Approved Craftsman

call: 01462 850064 or visist www.thecpa.co.uk www.thecpa.co.uk

INSURANCE BACKEDGUARANTEE

Your homeour expertiseImprove your home with complete confi denceBrief introduction about your company, Toj

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• Bullet points of services

• Bullet points of services

• Bullet points of services

• Bullet points of services

• Bullet points of services

Name of companyAddress address address address address address addressTelephone number and website url

The Consumer Protection

Association can guarantee

your deposit and all the

work carried out for up to

10 years – when you use a

CPA Approved Craftsman.

INSURANCE BACKEDGUARANTEE

The Consumer Protection Association can

guarantee your deposit and all the work carried out for up to 10 years – when you use a CPA Approved Craftsman.

The Consumer Protection Association guarantees complete peace of mind

– to check I’m a CPA Approved Craftsman call:

01462 850064 or visit www.thecpa.co.uk

Your homeour expertiseImprove your home with complete confi dence

Brief introduction about your company, Toj fi se rnvisd viesnv

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• Bullet point of services • Bullet point of services

• Bullet point of services • Bullet point of services

• Bullet point of services

NAME OF COMPANYAddress address address address address address address

Telephone number and website url

The Consumer Protection Association can guarantee your deposit and all the work carried

out for up to 10 years – when you use a CPA Approved Craftsman.

INSURANCE BACKEDGUARANTEE

Press advertising landscape / portrait templates *

Internet banner advertising *

Your home

our expertise

Improve your home with complete confi dence

www.thecpa.co.uk

Web Advertising

Use the CPA Approved Craftsman stamp on your website or one of our banner templates with click throughs to your website.

6 Page DL Customer leaflet *

Lead generation

Step 1

For your showroom / shop / offices

Display your CPA Certificates, posters and use dispensers to encourage pick up of leaflets and showcards.

At an exhibition / shopping centre / store promotion

Use the pull-up banners and posters to attract attention and back up with leaflets and show cards.

All items shown are for illustrative purposes only and are subject to change. * Marked items are available to purchase – please call for prices.

CPA_BusSupport_Step1_4pp_v2.indd 2-3 30/06/2011 13:11

To order any of these marketing materials please call the Consumer Protection Association on 01462 850062 or order online at

When advertising in newspapers etc.

Use the ad templates for run of press advertising or printed inserts to generate new leads.

Your homeour expertiseImprove your home with complete confi denceBrief introduction about your company, Toj

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• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services

• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services

• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services• Bullet points of services

• Bullet points of services

• Bullet points of services

Name of companyAddress address address address address address addressTelephone number and website url

Press advertising landscape / Press advertising landscape / portrait templates *

Internet banner advertising *

Your homeYour homeYour homeYour home

our expertiseour expertiseour expertiseour expertise

Improve your home with complete confi dence

www.thecpa.co.uk

Web Advertising

Use the CPA Approved Craftsman stamp on your website or one of our banner templates with click throughs to your website.

To order any of these marketing materials please call the Consumer Protection Association on

We care for our customersWe insure our guarantee

For more information call 01462 850062

Lead generation

Step 1

For your showroom / shop / offices

Display your CPA Certificates, posters and use dispensers to encourage pick up of leaflets and showcards.

At an exhibition / shopping centre / store promotion

Use the pull-up banners and posters to attract attention and back up with leaflets and show cards.

MARKETING SUPPORT

Consumer Protection Association CPA House North Bridge Street Shefford Beds SG17 5DQ

For details call the CPA on 01462 850062 or visit www.thecpa.co.uk

MARKETING SUPPORT

Perspex leaflet dispenser *

Pull-up banners *

A4 Self supporting show cards *

Display materialsThe following items are available to purchase – please call for prices.

We can improveyour home with complete confi denceDeposit Indemnity & Insurance Backed Guarantee

Lead generationAs a valued CPA member we have created a range of eye catching display and advertising materials for you – much of it FREE to use. They will help you attract new customers and introduce the benefits of choosing a trade person who is CPA approved.

Step 1

The CPA Approved Craftsmen stamp of approvalAs a company that has been vetted and met our strict criteria for membership – you can use the ‘CPA Approved Craftsman’ stamp as a powerful marketing tool to demonstrate your professionalism, reliability and high quality of your work.

Display the stamp wherever you advertise or communicate to your customers.

Step 1

All items shown are for illustrative purposes only and are subject to change.

* Marked items are available to purchase – please call for prices.

A4 Van stickers

Window stickers

CPA_BusSupport_Step1_4pp_v2.indd 4-5

30/06/2011 13:11

CPA: MEMBERSHIP MARKETING

Page 22: Putting the spark into your brand

WEBSITES

Page 23: Putting the spark into your brand

ASL: avalonsciences.com

Page 24: Putting the spark into your brand

HOPE for Children: hope-for-children.org

Page 25: Putting the spark into your brand

HOSPICE LOTTERY: hospicelottery.org.uk

Page 26: Putting the spark into your brand

WORLD GOLF SYSTEMS: worldgolfsystems.com

Page 27: Putting the spark into your brand

CLARE COLLEGE: clareconferencing.com

Page 28: Putting the spark into your brand

ADVERTISING

Page 29: Putting the spark into your brand

TERMS AND CONDITIONS: 1 The prize draw is open to all UK residents aged 18 or over, excluding Republic of Ireland, Channel Islands and Isle of Man residents or employees and their immediate families of Dairy Crest Limited, John Lewis Partnership, their agents or other persons professionally associated with the promotion. 2 The opening date for receipt of entries is 5th July 2012 and the closing date for postmark on receipt of entries is 2nd August 2012. (Entries received up to and including 9th August 2012 will be entered into the draw, providing the entries show a post mark within the opening and closing dates of 5th July 2012 and 2nd August 2012.) 3 No purchase necessary. 4 Entry mechanic: please complete the entry form and post to SMEG Competition, Dairy Crest Ltd, Claygate House, Littleworth Road, Esher, Surrey, KT10 9PN and have a postmark of 2nd August 2012 or before. 5 The Promoter reserves the right to disqualify incomplete, altered or illegible entries. No responsibility will be accepted for entries lost, damaged or delayed. Proof of posting or sending will not be accepted as proof of receipt. 6 Only one entry per household. No bulk, organised group or third party entries will be accepted. 7 The winner will be drawn at random from all valid entries received, under the supervision of an independent observer, by 15th August 2012. The winner will be notifi ed by email no later than 20th August 2012. The prize must be claimed by 20th September 2012. All reasonable effort will be made to contact the winner, however, if the prize is not claimed by 5pm 20th September 2012 an alternative winner will be chosen. 8 There is one prize to be won: The winner may choose one prize of a SMEG fridge or fridge freezer up to the value of £1,400 stocked at John Lewis UK only with £500 worth of Waitrose/John Lewis vouchers. 9 The prize will be delivered via special delivery to the winner’s designated addresses by no later than 27th September 2012. Delivery of prize will be restricted to mainland UK addresses only, excluding Republic of Ireland, Channel Islands and Isle of Man. The winner must ensure that they or their nominee is present to accept delivery of the prize. 10 The prize is non-transferable, non refundable, non resalable and cannot be exchanged for any cash alternatives in whole or in part. The decision of the Promoter is fi nal and no correspondence will be entered into. 11 The Promoter reserves the right to provide an alternative prize of equal or greater value in the event of unforeseen circumstances. 12 By entering this prize draw participants are deemed to have accepted these terms and conditions and winners will be required to take part in any related publicity. 13 The name and county of the winner will be made available between 20th September and 27th September 2012. Please send a SAE to SMEG Competition, Dairy Crest Ltd, Claygate House, Littleworth Road, Esher, Surrey, KT10 9PN. 14 Any personal data relating to participants will be used solely for the purposes of this promotion and will not be disclosed to a third party for any other purpose without the individual’s prior consent. Promoter: Dairy Crest Limited, Claygate House, Littleworth Road, Esher, Surrey. KT10 9PN.

Post by 2nd August 2012: S M E G ™ Competition. Dairy Crest Ltd, Claygate House, Littleworth Road, Esher, Surrey KT10 9PN

Name:

Email:

Contact phone:

Address:

Win a S M E G™ fridge with Clover

How to enterNo purchase necessary – simply fi ll in the coupon

opposite and post to S M E G ™ Competition: Dairy Crest Ltd, Claygate House, Littleworth Road, Esher, Surrey KT10 9PN by the 2nd August 2012.

If you are the lucky winner - you can choose the style and colour of a stunning S M E G ™ fridge or fridge

freezer worth up to £1,400 stocked at John Lewis and £500 worth of Waitrose/John Lewis vouchers.

Plus £500 worth of

vouchers to spend

in Waitrose or John Lewis

Available July 2012

Country Life SpreAdAble getS

BiGGer

Country life Spreadable going from strength-to-strength, up 30.6% value sales year-on-year.

And now introducing a new addition to our family, Country life Spreadable in 750g.

Still the only major butter brand to be made exclusively with milk from british dairy farms.

But now in a bigger pack to suit families everywhere!

* Nielsen Country life Standard Spreadable total Coverage Value Sales MAt 26.05.12

www.enjoycountrylife.co.uk

7448_TheGrocer_CountryLife_750g_TradeAd_072012.indd 1 02/07/2012 12:37

DAIRY CREST: PROMOTIONS

Page 30: Putting the spark into your brand

L E A D I N G M U LT I - S P E C I A L I S T C A R EManor Farm Business Park | Higham Gobion | Herts SG5 3HR www.vetspecialists.co.uk | T: 01582 883950 | F: 01582 883946

SOFT TISSUE SURGEONDavies Veterinary Specialists provides outstanding multi-disciplinary specialist care from the Soft Tissue Surgery, Orthopaedic, Internal Medicine, Diagnostic Imaging, Anaesthesia, Cardiology, Oncology, Ophthalmology and Dermatology services, supported by highly skilled and committed nursing and physiotherapy teams. Our extensive facilities, based north of London, include five operating theatres, with onsite CT, MRI and clinical pathology.

The Soft Tissue Surgery case load is varied, challenging and interesting, and involves close liaison with other disciplines. At all times we provide an unsurpassed level of support to our referring vets.

Candidates should be enthusiastic and keen to practise surgery at the highest level. The ideal candidate would hold a Diploma in Small Animal Surgery and be experienced in managing a range of soft tissue cases. Consideration would be given to board-eligible surgeons. Academic and non-clinical activity is encouraged and supported.

An attractive and competitive remuneration package is offered including CPD allowance, pension and private health insurance. For informal enquiries please contact Ronan Doyle (Tel: 01582 883950; [email protected]).

Applications, supported by a current CV, should be sent to Mike Thomas FCA ([email protected]) at the address below:

7711_DVS_VetRecord_130x90_FINAL.indd 1 07/11/2012 11:56

Register now to watch our preview video and book your place for our launch and CPD event on the evening of February 15th at The Institute of Physics from 7.00pm

www.vetspecialists.co.uk/london

Watch our preview video today...

DAVIES VET SPECIALISTS: TRADE & RECRUITMENT

Page 31: Putting the spark into your brand

Serious about health. Passionate about care.

Private hoSPital treatment

miSS doing what you love?

FaSt treatment, Flexible PaymentS.The new BMI card from BMI Healthcare puts you in control of your health treatment. Access the medical care you need now and spread the cost over a time period to suit you. Fast approvals, and interest free for the first 12 months*.

With 65 hospitals and clinics and over 6,500 consultants nationwide you can choose where’s convenient and a date that suits you.

why wait? Call today and get yourself back to enjoying family time.

0800 142 2316 bmiselfpay.co.uk

Terms and conditions: *BMI Card is a credit facility offered by BMI Healthcare Limited, BMI Healthcare House, 3 Paris Garden, London, SE1 8ND. Credit is offered for an initial period of 12 months on an interest free basis and thereafter at a typical APR of 9.9%. A minimum payment is required each month from the start of the loan equivalent to 5% of the outstanding balance or £25 whichever is the greater, or the outstanding balance shown on the statement if it is less than £25.

Serious about health. Passionate about care.

PRIVATE HOSPITAL TREATMENT

MISS DOING WHAT YOU LOVE?

FAST TREATMENT, FLEXIBLE PAYMENTS.The new BMI card from BMI Healthcare puts you in control of your health treatment. Access the medical care you need now and spread the cost over a time period to suit you. Fast approvals, and interest free for the first 12 months*.

With 65 hospitals and clinics and over 6,500 consultants nationwide you can choose where’s convenient and a date that suits you.

Why wait? Call today and get yourself back to doing what you love best.

0800 142 2316 bmiselfpay.co.uk

Terms and conditions: *BMI Card is a credit facility offered by BMI Healthcare Limited, BMI Healthcare House, 3 Paris Garden, London, SE1 8ND. Credit is offered for an initial period of 12 months on an interest free basis and thereafter at a typical APR of 9.9%. A minimum payment is required each month from the start of the loan equivalent to 5% of the outstanding balance or £25 whichever is the greater, or the outstanding balance shown on the statement if it is less than £25.

SP-BMICARD-Advert-A4-10.01.14.indd 1 10/01/2014 12:15

Serious about health. Passionate about care.

Private hoSPital treatment

miSS doing what you love?

FaSt treatment, Flexible PaymentS.The new BMI card from BMI Healthcare puts you in control of your health treatment. Access the medical care you need now and spread the cost over a time period to suit you. Fast approvals, and interest free for the first 12 months*.

With 65 hospitals and clinics and over 6,500 consultants nationwide you can choose where’s convenient and a date that suits you.

why wait? Call today and get yourself back to doing what you love best.

0800 142 2316 bmiselfpay.co.uk

Terms and conditions: *BMI Card is a credit facility offered by BMI Healthcare Limited, BMI Healthcare House, 3 Paris Garden, London, SE1 8ND. Credit is offered for an initial period of 12 months on an interest free basis and thereafter at a typical APR of 9.9%. A minimum payment is required each month from the start of the loan equivalent to 5% of the outstanding balance or £25 whichever is the greater, or the outstanding balance shown on the statement if it is less than £25.

Serious about health. Passionate about care.

Private hoSPital treatment

miSS doing what you love?

FaSt treatment, Flexible PaymentS.The new BMI card from BMI Healthcare puts you in control of your health treatment. Access the medical care you need now and spread the cost over a time period to suit you. Fast approvals, and interest free for the first 12 months*.

With 65 hospitals and clinics and over 6,500 consultants nationwide you can choose where’s convenient and a date that suits you.

why wait? Call today and get yourself back to enjoying your holidays.

0800 142 2316 bmiselfpay.co.uk

Terms and conditions: *BMI Card is a credit facility offered by BMI Healthcare Limited, BMI Healthcare House, 3 Paris Garden, London, SE1 8ND. Credit is offered for an initial period of 12 months on an interest free basis and thereafter at a typical APR of 9.9%. A minimum payment is required each month from the start of the loan equivalent to 5% of the outstanding balance or £25 whichever is the greater, or the outstanding balance shown on the statement if it is less than £25.

Private hosPital treatment

serious about health. Passionate about care.

need to get back to work?

Fast treatment, Flexible Payments.The new BMI card from BMI Healthcare puts you in control of your health treatment. Access the medical care you need now and spread the cost over a time period to suit you. Fast approvals, and interest free for the first 12 months*.

With 65 hospitals and clinics and over 6,500 consultants nationwide you can choose where’s convenient and a date that suits you.

why wait? ease the pressure, call today and get yourself back to work.

0800 142 2316 bmiselfpay.co.uk

Terms and conditions: *BMI Card is a credit facility offered by BMI Healthcare Limited, BMI Healthcare House, 3 Paris Garden, London, SE1 8ND. Credit is offered for an initial period of 12 months on an interest free basis and thereafter at a typical APR of 9.9%. A minimum payment is required each month from the start of the loan equivalent to 5% of the outstanding balance or £25 whichever is the greater, or the outstanding balance shown on the statement if it is less than £25.

BMI: SERIES OF REGIONAL & NATIONAL CONSUMER ADS

Page 32: Putting the spark into your brand

“After many months (years?) of the family complaining that I always had the TV on too loud I gave in. Every hearing

test suggested I had a problem. These little aids have been wonderful and so much better value than those

available in the High Street! The clarity is amazing. Even close family did not

realise I was using a hearing aid until I told them. Highly recommended.” ”

realise I was using a hearing aid until I

”realise I was using a hearing aid until I

““After many months (years?) of the family ““After many months (years?) of the family

● A payment of just £4.99 for 1st Class recorded postage

● We will send you your hearing aid for you to try for up to 10 days

● After 10 days keep it or return it Freepost

● If you keep it, we will charge your card for the hearing aid minus the postage you have already paid

What hearing aid will I receive?Fully digital, it’s our most popular hearing aid. Its contemporary, subtle design

provides ultimate discretion and pin sharp digital sound, giving a great hearing

solution. With directional twin microphone technology focusing on speech from the

front and a separate feature to suppress background noise

from the side and rear. It has four volume settings for

different listening environments with an open fi tting

solution for personal comfort and choice.

So how does it work?

Step 1Call 0800 032 1301

to order your hearing aid

Step 2Receive your

hearing aid in the mail – try it for 10 days

Step 3aLove your hearing aid?Keep it, and we’ll charge you the difference minus the postage costs

or Step 3bDon’t love your hearing aid? Return it to us within 10 days using the supplied free-postage

Try one of the world’s smallest digital hearing aids FREE*…Sounds too good to be true… So where’s the catch?Absolutely no catch: We are offering every reader of The Lady the opportunity to have a high quality digital hearing aid delivered to see what it can do for you.

Who are HearingDirect?I am Jamie Murray Wells

founder of Glasses Direct.

I have been deaf in my

right ear since birth and recently researched

hearing aid prices.

Shocked at how expensive they were I

investigated if quality hearing aids could be

sold at cut prices without the giant mark-

ups, hence HearingDirect.com was born.

We are revolutionising the audiology

Industry, offering a quick and easy hearing

check on-line and slashing the cost of

quality, state-of-the-art digital hearing aids

by up to 90%.

Hearing Direct.com Order your free trial of a digital hearing aid today, call:0800 032 1301 or visit www.hearingdirect.com*Please note there is a £4.99 P&P charge to cover 1st class recorded postage

Free on-line Hearing Check

www.HearingDirect.com or call 01962 761 317

Instant results with a 3 minute on-line Hearing Check

at www.HearingDirect.com. Digital hearing

aids from £99 delivered directly to your door.

Hearing Direct.com

6210_HD_HospitalGuide_145x80_FINAL.indd 1 16/7/10 13:45:52

Visit www.HearingDirect.com or call 0800 032 1301 to speak to a member of the HearingDirect.com team

With more than eight million people in the UK suffering from mild to moderate hearing loss, getting a good hearing aid has never been more important. But many of us continue to suffer in silence, and, faced with a long wait on the NHS or an average cost of £1,100 for a hearing aid from a high street shop, go without. Now, a new British online company is revolutionising the way we choose hearing aids, by allowing customers to choose quality digital hearing aids at a fraction of the price from the comfort of their own home.

Launched in January 2010, HearingDirect.com offers digital hearing aids from £99, and a vast range of accessories for the hard of hearing, including amplifi ed phones and devices which help to ease the symptoms of tinnitus.

Customers can check if they could benefi t from a hearing aid by taking a quick online hearing check, but can get further help and advice over the phone or via email from the HearingDirect.com qualifi ed audiologist every step of the way.

Following on from his success in setting up online spectacle retailer Glasses Direct in 2004, young entrepreneur Jamie Murray Wells decided it was time to blow the cobwebs off the outdated industry and sell hearing aids

online at fair prices, and set up HearingDirect.com last year. His timing couldn’t have been better. Research by the Offi ce for National Statistics reveals that in 2010, 31 million adults in the UK bought or ordered goods or services online within the last 12 months.

Jamie Murray Wells said: “Because we are an online company we don’t have expensive overheads, meaning we can pass savings of up to £1,000 directly to our customers.

“Customers are in safe hands with our team as they have more than 30 years experience in the hearing aid industry and our products are sourced from the world’s leading hearing aid manufacturers.”

“Customers can choose a hearing aid within their budget with no pressure to buy or upgrade”Jamie Murray WellsChairman – HearingDirect.com

The company also offers a 30-day money back guarantee and free delivery on orders over £20

DIGITAL HEARING AIDSONLINE FOR JUST £99

www.HearingDirect.com

Jamie Murray Wells, Chairman of Glasses Direct, the largest on-line retailer of prescription glasses in the world, has launched the UK’s first website selling digital hearing aids on-line.

Challenging the high street rips offs, Jamie introduces HearingDirect.com offering the public digital hearing aids at affordable prices, which can be bought via the internet in the comfort of their own homes.

With a free on-line HearingCheck, a 30 day full money back guarantee and state-of-the-art hearings aids starting at just £99, HearingDirect.com is the cheaper, convenient alternative.

Buy Digital Hearing Aids on-line

HEARING DIRECT: CONSUMER AD AND ADVERTORIAL

Page 33: Putting the spark into your brand

Become a fan of ‘Wella UK ’ on Facebook or visit www.wellatrendvision.com to keep up-to-date with the latest news on TrendVision

CALLING ALL INNOVATIVE COLOURISTS AND AMBITIOUS YOUNG STYLISTSLAST CHANCE TO ENTER TRENDVISION AWARD 2013PHOTOGRAPHIC ENTRY DEADLINE: FRI 29TH MARCH

PRESENTING FOUR INSPIRATIONAL AND EXCITING EVENING SHOWS FEATURING D&J Ambrose, John Frieda Salons, P.Kai Hair, Sassoon Academy, TONI&GUY and the TrendVision Award 2013 Regional Competitors

REGIONAL HEATS:Scotland Tue 14 MayNorthern Wed 15 MayMidlands Mon 20 MaySouthern Tue 21 May

TICKETS:1-4 tickets £40 each inc VAT5+ tickets £35 each inc VATPRICES FROZEN FROM 2010

BOOK NOWCALL 0845 601 8128 or email [email protected] for more information

7865_TVA Insights SP Ad_v1.indd 1 04/03/2013 11:13

A CREATIVE JOURNEYCongratulations to our TrendVision Award 2013 UK Gold

winner, Joe Bloggs from Hair Salon. Joe now has a once

in a lifetime opportunity to take part in an action-packed

mentoring programme with industry icon, Mentor name.

Following a global judging competition our UK winner will be

given up to 4 months of incredible mentoring including a skill

set analysis and top tips on creating a moodboard, translating

their vision for a photoshoot or show and preparing a

winning total look.

Following this inspirational, creative journey they will go

to Hairworld in Frankfurt to fly the flag for the UK at a

spectacular international finale.

Join in with the action by following the winner’s creative journey with their mentor on:

www.wellatrendvision.com, follow @wellapro on twitter and like Wella on Facebook.

To find out more about Wella Professionals TrendVision Award

Call: 123 456 789 or Email: [email protected] WITH YOUR LOCAL DETAILS

UPDATE WITH YOUR LOCAL DETAILS

UPDATE WITH YOUR LOCAL DETAILS

Foundation FoilingIncrease your confidence in the application of

foil and learn the consultation skills to ensure

correct client and hair diagnosis. Featuring a

theoretical session, demonstration and workshop

this course is perfect for hairdressers with a

basic working knowledge of colour theory.

London Wed 8 May

Manchester Wed 15 May

Price: £156 inc vat

AdvAnced MoveMentImprove your skills in dressing out curls and

waves. Learn how to analyse texture and

choose the right technique for your client’s

fashion driven style. this is an action packed

one day seminar featuring demonstration

models and a workshop.

London thurs 20 June

Price: £156 inc vat

ClassiC CuttingUnderstand the fundamental principles of

hair cutting by gaining knowledge with a fresh

approach to classic shapes. Head blocks and live

models are used to ensure participants can gain

the knowledge they require. A Guest Artist

features on this course.

London Mon 3 & tues 4 June

with Simon Bryer, Michael van clarke

Manchester tues 14 & Wed 15 May

with nelson Brown, Browns

Price: £354 inc vat

ESSENTIALEDUCATION 2013

We are here to support every hairdresser in their career journey bringing 134 years experience with our industry leading education. We want to be the best partner you could have, to help you realise your ambitions, your dreams and achieve every success you want. So whatever you want to achieve, we’re always there for you.

industry iCons – an InSpIrAtIonAL dAy WItH…presented by a carefully selected cast of

multiple award winning guest artists, these

courses showcase the pinnacle of hairdressing

talent and give you the opportunity to learn,

first-hand, from the best. each session features

a demonstration and workshop session.

London Mon 17 June

with Bruno Marc Giamattei,

Marc Antoni

Manchester Mon 13 May

With paul Adamczuk, cheynes

Price: £300 inc vat

tHe nLp LeAderS & MAnAGerS tooLkItLearn some nLp techniques and methods that

will enable you to become a super special

leader and manager with our resident nLp

Master practitioner Gilli Bruce. this course is

aimed at salon owners, managers, franchisees,

trainers and team leaders.

Manchester Mon 10 June

Price: £180 inc vat

For more information about Wella Education or to book any of these courses please contact your nearest Wella Studio:

World Studio London 0207 637 7172 i Studio Manchester 0161 834 2645

In tHe SpotLIGHtour Art teams are made up of the industry’s

leading lights. each team has a unique

dynamic and infectious energy, which will

inspire new ways of thinking and refresh the

way you approach your work. Leave feeling

inspired and ready to try some of their latest

collections back in the salon.

London Mon 15 April

With p.kai Hair

Manchester Wed 8 May

With the Sebastian cult team

Manchester Mon 10 June

With Michael van clarke

Price: £20 inc vat

7867_DPS_ProHairdresser-2013_FINAL.indd 1-2 06/03/2013 11:16

WELLA: INTERNATIONAL TRADE ADVERTISING

Page 34: Putting the spark into your brand

Get the app for your iPhone or Android smart phone

The ReSound UniteTM Phone Clip+ is a small, portable clip-on device that sends phone calls and music directly from your iPhone or Android smartphone to your ReSound hearing device. Plus with the free ReSound Control app, you can even use your phone to make adjustments to your hearing device without anyone noticing.

OXFORD HEARING CENTRE157 EYNSHAM, OXFORD, OX2 9NE EMAIL: [email protected]: www.oxfordhearingcentre.co.uk TEL: 01865 861861

The trademarks listed are owned and used by The GN ReSound Group and its related affiliates. Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc.

Now your hearing device connects to your phone Call now

01865 861861 Please quote

the code “OHC1”

ANDROID APP ON

JULY ‘1

3

OFFER

With

every

pair of

ReSound Vers

o device

s

purchas

ed, y

ou will

receiv

e a

free R

eSound U

nite P

hone Clip

+

At its best, technology enhances our lives. To do so it has to be valuable, accessible and meaningful. Good technology is not about gimmicks or frippery but about using ingenuity and science to make people’s lives better.

Imagine showing a smartphone to your younger self in about 1975? Would you be able to guess what it was meant to do? Simply looking at it wouldn’t help and how could you expect something so small to be more powerful than the computer used to put a man on the moon?

Would you be able to guess by looking at it, that you could use it not only as a telephone, but to take photographs and to play music or games on? That it could wake you up in the morning, give you directions, remind you of events you have planned and many

other features too.In the past 100 years, the

telephone has changed from a large wooden box to the tiny, incredibly powerful digital device that has become central to so many aspects of our life.

This revolution seen in mobile phone ability is mirrored with the changes in design and capabilities of the latest hearing instruments. The conspicuous and unsightly hearing aid that whistled loudly at inopportune moments is already a thing of the past. Today’s hearing instruments are tiny, sleek devices that process sound digitally and contain more computing power than even a smartphone. The best of them have 2.4GHz wireless technology enabling communication via wireless accessories with other devices around your home.

You might be excused for thinking this level of technology

in a personal acoustic enhancer is all science fiction, but in fact, it is reality and right here in Oxford, is a clinic that has assisted in its development. Oxford Hearing Centre is considered to be one of the country’s leading hearing healthcare centres and is where these devices are now available for the benefit of those of us that don’t hear clearly but still want to access this modern gadget filled world.

As technologybecomes more and more fundamental to the lives we lead, it becomes even more important that the 10 million of us in the UK that cannot hear clearly, are able to access this technology as simply and efficiently as those who have no hearing difficulty. These days, a state of the art

hearing instrument should do more than just aid conversation; it should also enhance and simplify interactions with technology,

whether it is talking on the telephone, listening to music, or watching television.

They don’t make them like they used to...

Say hello to Made for iPhone

hearing aids

ReSound LiNX is the world’s smartest hearing aid. It’s different. Why?

You can:• Hearphonecalls,music,andmore–streamed

directlytoyourearswithnoadditionalequipment

• Personaliseyoursoundwithanappthat remembersyourpreferencesinfavouritelocations

• Experiencetop-ratedsoundqualityandclearspeechwith SurroundSoundbyReSoundTMvirtually invisible when worn

ReSoundLiNXiscompatiblewithiPhone5s,iPhone5c,iPhone5,iPadAir,iPad(4thgeneration),iPadminiwithRetinadisplay,iPadminiandiPodtouch(5thgeneration)usingiOS7.Xorlater.Apple,iPhone,iPadandiPodtoucharetrademarksofAppleInc.,registeredintheU.S.andothercountries.ThetrademarkslistedareownedandusedbyTheGNReSoundGroupanditsrelatedaffiliates.©2014.

AvailablefromAmplifonandleadingindependenthearingaiddispensers.

Formoreinformationvisitresoundlinx.com

PEOPLE THINK I’M A GOOD LISTENER – THEY DON’T KNOW I WEAR LEX

Fitting in your ear’s natural shape, Lex is virtually invisible. Adjusting to changing sound environments, Lex helps your customers feel confident taking centre-stage – both socially and professionally.

To find out more about ReSound LexTM please call 0800 023 2128 or speak to your local sales representative.

ReSound

To find out more email [email protected] or visit www.gnresound.co.uk

with Mini MicrophoneReSound Up

• Hearing aids with built in digital receiver

• Mini Microphone with built in digital transmitter

• Clinically proven equivalent to FM

ON CONTRACTthrough NHS SC

9040_Paediatrics_BAA Mag AD.indd 1 19/05/2014 15:46

GN RESOUND: NATIONAL TRADE AND CONSUMER ADVERTISING

Page 35: Putting the spark into your brand

TRAVEL

Page 36: Putting the spark into your brand

HAVEN

Page 37: Putting the spark into your brand

TUI

Trysomethingnew…

…thisnewyear.

Page 38: Putting the spark into your brand

WENDY WU

Page 39: Putting the spark into your brand

THANK YOU