q2 2018 in review - canopy media · 2018-11-02 · q2 2018 in review. market insight leads monitor...
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THE UK’S BEST MULTIMEDIA SALES HOUSE
Q2 2018In Review
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
SUN10%
DMGT18%
EXPRESS11%
GNM13%
TIMES18%
TMG26%
TRINITY4%
Q2 2018 National Press Weekend Inserts by Publisher
TMG titles were the most popular publisher for inserts in Q2, followed closely by the Times and DMGT titles
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Saturday’s Telegraph was the most popular title for inserts again in Q2, only taking 3 less in the same quarter last year
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120
Q2 2017 vs 2018 National Press Weekend Inserts by Publication
2017 2018
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Apr36%
May30%
Jun34%
Q2 2018 National Press Weekend Inserts by Month
Activity was spread pretty evenly across each month in Q2, with May being the slowest month and April the busiest
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
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Apr May Jun
Q2 2018 National Press Weekend Inserts YoY by Month
2017 2018
Activity in Q2 2018 dropped by a fractional amount, with activity varying a lot between months this year compared to last year
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
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w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 w23 w24 w25
Q2 2018 National Press Weekend Inserts YoY by Week
2017 2018
Activity in week on week was steady, with no extreme drop offs or increases other than week 13 and 21
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Activity in week on week was steady, with no extreme drop offs or increases other than week 13 and 21
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10
20
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Q2 2018 National Press Weekend Inserts YoY by Category
2017 2018
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35
Advertisers with significant growth in Q2 2018 National Press Weekend Inserts
2017 2018
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential
Market InsightCreative Monitor
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Madeleine240x1704pp16g
OFFER: Get £20 off your first order, plus free returns with promo code.
Go online or order over the phone
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential
Creative spec
Boohoo.com240x17040pp 84g
OFFER:Catalogues featuring women’s fashion collection for summer season
Online only fashion brand so drive is to get shoppers to go online and purchase
More of a branding piece, with interesting content, articles, tips etc, all branded with Boohoo and featuring Boohoo products
Source: Canopy Leads
Creative spec
Scope210x1506pp8.5g
OFFER/ASK: Sign up to Mindful Monsters for a fun filled pack of activity cards, stickers etc.
Sign up today and get the first month free with the code provided
After that first free month, through your payments, you’ll be donating to Scope and therefore helping to provide support and advice to disabled people and their families
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
Zane210x15011g6pp
ASK: Raising money for the National Emergency in Zimbabwe by doing a walk from Bournemouth to Oxford
Asking people to donate, by filling in the form provided and sending details to Zane
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
The Arts & Antiques Fair150x2102pp11g
OFFER:Complimentary admission for two with this insert
Sign up form to the mailing list
Information about the fair, timings, location, content, etc.
Market InsightCreative Monitor
Creative spec
People’s Postcode Lottery130x2454g2pp
Shows all the different possible winnings and the costs involved
Also tells how a minimum of 32% of your subscription goes directly to charity
Market InsightCreative Monitor
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
LV200x1403.5g2pp
OFFER:Car insurance from £209
Home insurance from £95
Pet insurance includes no extra monthly costs and up to £10,000 vet fees cover
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Co-op210x1454.5g2pp
OFFER:Get £50 of Co-op food vouchers with a new car policy (Car insurance from as little as £213)
Get £50 of Co-op food vouchers with a new combined buildings and contents policy (Home insurance from as little as £124)
Get £20 of Co-op food vouchers with a new pet policy (Protect your dog from just £9.75 a month and only £5.19 a month to protect your cat)
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Ocado145x2004.5g2pp
OFFER:Redeem code on Ocado’s website and get 30% off your first grocery shop and free deliveries for a year, for you and a friend.
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Waitrose185x18549g24pp
This Christmas at Waitrose catalogue showcases their perfect food and drink recommendations for Christmas time, as well as many fantastic recipes.
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Gousto210x1003.5g2pp
OFFER:Get 50% off your first two recipe boxes when you go online and use the code provided
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Studio175x2458g2pp
OFFER:Get £5 off your first order for you and a friend using codes provided at online checkout
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Hillarys200x14511.5g8pp
OFFER:Up to 50% off made-to-measure blinds, curtains, shutters & carpets
Plus save an extra 10% off your entire order
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Emma210x1504.5g2pp
OFFER:Get £125 off in the summer sale (limited time), when redeeming code provided
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
SunLife245x1855g2pp
OFFER:Free £90 gift card available to new customers applying by phone or online before date specified
Free pen just for enquiring
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Age Co197x1458.5g6pp
OFFER:Quote reference found inside to get your free guide and pen
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Argos295x2107g2pp
OFFER:Save up to 25% on over 500 baby and toddler essentials in the Baby Event
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Hotter210x15017g16pp
OFFER:Up to 30% off plus free UK delivery & free returns
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
RAC150x2103.5g2pp
OFFER:Breakdown cover for just £34.99
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Sky170x2354.5g2pp
OFFER:Enjoy Sky Entertainment & Unlimited Broadband all for £40 a month including line rental for 18 months
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Best At Travel150x21028g12pp
This catalogue shows readers some of the world’s most beautiful locations and even includes the bets places for families, adventure, special occasions etc.
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
Market InsightCreative Monitor
Source: Canopy Leads
Creative Spec
Jules Verne150x2107g2pp
Gives a brief example of some of the holidays they offer and provides readers with the contact information, in order for them to find out more and order a brochure
© Canopy Media Mgt Ltd 2018 | Proprietary and Confidential
www.canopymedia.co.uk
Thank You!
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