quickpivot case study - lead generation
Post on 19-Jul-2015
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Case Study
Challenges
• Client introduced new online
information product to aid those
in oil and gas exploration
• Contacts in database either
newly acquired or ill-defined, but
assumed to have buying authority
and / or have influence on the
buying decision
Tactics
• Designed 5-touch awareness
and nurture program utilizing
multimedia resources to allow
contacts to explore product
features and benefits
• Early messages utilized
corporate branding, with more
direct product branding in later
messages
• Progressive profiling used to
isolate key buyers
– Campaign solicited job role
feeding logic ensure proper
follow-up communication
Results 27% Average open rate, and average 52% click rate
66% Conversion to form submission for gated resources, 40% of those with buyer profiles also requested to be contacted
1% opt out
• Each email offered multiple CTAs, and a variety of resources designed to attract all job roles
Lead GenerationClient is a world leading provider of information solutions for professionals with heritage of
information solutions that stretch back to the 19th century. It helps scientists make new
discoveries, lawyers win cases, doctors save lives, corporations build commercial relationships,
insurance companies assess risk, and government and financial institutions detect fraud.
33 Arch Street, 9th Floor Boston, MA 02110
T: 617.880.4000F: 617.880.4001
www.quickpivot.com
About QuickPivot™ QuickPivot is the leader in real-time cross-channel marketing automation and services for B2B and B2C enterprises. QuickPivot delivers insight plus channels plus content in one marketing platform to enable marketers to listen, connect, learn, and adapt to the changing needs of customers. For more information, visit www.quickpivot.com, or call +1-617-880-4000, or email info@quickpivot.com.All content Copyright ©2014, QuickPivot, Inc. All trademarks are property of their respective holders.
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