raising money from individuals

Raising money from individuals

• By giving money • By running fundraising activities – giving

time

• Face to face • Mail • Newspaper advertising • Inserts • Posters • Telephone • Text • Email • Banner advertising

• Cash • Cheque • Postal order • Standing order • Direct debit • Text • Payroll giving • Add-on to bill

• Use the internet – create crowds! • Volunteers: • Advertise and PR in local papers, radio,

TV • Clarity of what you’re asking for

• Eventers: • Advertise events • Set targets/minimum entry levels

• Face to face • Door to door • Create crowds – instant events • Small local events • Small national events • Big national events • International challenge events

The Supporter Journey

The means whereby you increase a supporter’s support for your cause through communication, dialogue and engagement

Legacies

Pledge

Major

High Value

Middle Donors

Committed Donors

Regular Donors or Members

Donors

Trydonors-Campaigners-Advocates

Enquirers and Responders

Incidental Donors

Relationship Fundraising

Incidental Donors

Beneficiaries

Donors

Associates

Committed Donors

Middle Donors

Major Donors

Pledgers

Legacies

Regular Donors

Supporter Development Cycle

Engage

Inspire

Commit

Grow

Incidental Donors

Donors Committed Donors

Middle Major Gifts

Legacies

The Donor Wheel

Fanatics

Hot and cold Warm and eager

Disengaged

Hard to reach

Wealthy but distant

Fanatics

Hot and cold Warm and eager

Disengaged

Hard to reach

Wealthy but distant

• Excellent two-way communications – the internet makes this possible

• Engagement products – sponsored calls, sponsored “heroes”, sponsored lines

• Engagement channels – blogs, videos, diaries, etc. • Interaction – multi-channel – touchpoints

Touchpoints Value Ave Lifespan

1 £227 4.4 years

2 £422 7.2

3 £596 8.0

4 £713 8.2

5 £966 10.3 Source: NSPCC 2004