real life social media strategies - volunteermaine.org · audience size 3 243 277 315 1,000 1,230...

Real Life Social Media

Strategies

Katrina Crowell| flyte new media | takeflyte.com | twitter.com/kxtra

flyte school

TODAY WE’LL COVER

ENGAGE!

Tambako the Jaguar

TODAY WE’LL COVER

DRIVE!

Bruno. C.

TODAY WE’LL COVER

CONVERT!

Romain Guy

TODAY WE’LL COVER

MEASURE!

Heavy Weight Geek

BUFFET STYLE

WHO IS THIS Lady?

AUDIENCE SIZE

3

243 277

315

1,000

1,230

Time Twitter LinkedIn US Population YouTube Facebook

Millions of Users

MOBILE WEB GROWTH

SOCIAL MEDIA ISN’T THE ANSWER

WHY SOCIAL MEDIA?

Find your audience

Tell your story

Engage

Kevin Andersson

WHERE DO YOU START?

Goals derrickcollins

SOCIAL MEDIA STRATEGY

“You cannot have a social media strategy

without a content strategy.”

--Susan Cato

YOUR CHALLENGES

Time

Money

Interest

fdecomite

SOCIAL MEDIA BENEFITS

Brand Awareness

Customer Service

Lead Gen

DIGITAL MARKETING ACTION PLAN

Attraction

Retention

Conversion

Measurement

http://www.flickr.com/photos/myklroventine/

SOCIAL MEDIA

• Platforms vs. Networking

Platform vs Networking

Julie Rashelle Official GDC

SOCIAL PLATFORMS

Increase your visibility

Let you tell your story

Allow engagement Wayne Large

KEYWORD RESEARCH

Brainstorm key phrases

Test your beliefs

Create your copy

Calsidyrose

GENERATING KEYWORDS

KEYWORD PLANNER

BLOGS

BLOGS

BREAKING DOWN A BLOG POST

YOUTUBE

YOUTUBE

PODCASTS

JOHN DUMAS

SLIDESHARE

WEBINARS

SOCIAL NETWORKING

Engage

Promote

Drive traffic

Adam Jones, Ph.D.

FACEBOOK MARKETING

MAXIMIZE YOUR AVATAR

EDGERANK

FACEBOOK ADS

TARGETING ON FACEBOOK

LINKEDIN

COMPANY PAGES

LINKEDIN GROUPS

LINKEDIN PULSE

PROFILES FOR EMPLOYEES

WHY TWITTER?

• Over 500 million users

• Over 200 million active users

• 50 million log on daily

• 55% access Twitter via mobile

WHAT’S A TWEET?

OPTIMIZING YOUR ACCOUNT

TWITTER FOR BUSINESS

TWITTER FOR BUSINESS

TWITTER

LISTENING

NOT LISTENING

TWITTER ADS

PINTEREST

PINTEREST

GOOGLE PLUS/MY BUSINESS

G+ FOR SEO

INSTAGRAM

DRIVING TRAFFIC

Sarah G

CAN YOU BE TRUSTED?

FIRST IMPRESSIONS MATTER

PRESENTATION MATTERS

irene

USE SOCIAL PROOF

KEEP IT SIMPLE

LIMIT CHOICES

ecudiélle

THE EYES HAVE IT

BUILDING BETTER LINKS

BUILDING BETTER LINKS

Google Analytics

COSTS

Time

Advertising Dollars

Outsourcing fdecomite

TAKEAWAYS

Determine objectives

Choose your channels

Drive traffic & conversions

masochismtango

THANK YOU

@kxtra

Katrina Crowell

flyte new media

takeflyte.com

@kxtra