realestate.co.nz 2008 presentation

The changing face of real estate

..what you need to know

August 2006 – launch of realestate.co.nz

2 years of :

•Growth•Dominance•Support•Leadership•Challenge•Value

•Safeguarding and protecting your interests online

Realestate.co.nz – your site

Consistent growth

The changing face of real estate?

Information – the new digital currency

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Traditional model has changed

Buyers in control

Trends in real estate

The evolving and changing real estate business model

The DNA of a new breed of real estate agents

Power brokers flex their muscles

Information – the new digital currency

The evolution of online communities and networks

On Target – regular updates

““Traditional agents will Traditional agents will not be replaced by not be replaced by

technology...technology...

..they will be replaced ..they will be replaced by agents with by agents with

technology”technology”

What’s really happening ?

What’s happening with the market?

What is the general level of interest?

What is the general level of enquiry?

What people searching for ??

What people are looking at ??

Realities of today – online search

• 80+% of searches for real estate start online

The web is the most valuable information source

More and more real estate professionals advertising budget will move towards the Internet. I haven’t spent a dime on off line advertising in over 2 years as I direct all my efforts on line! The Internet is where the consumers are searching and that’s where real estate industry professionals need to be!

Tony Sena – Las Vegas

Marketing $ moving from print to online

• The internet is changing real estate –

• Accept it / embrace it or fight it

Change is the reality of business

Online marketing

Marketing a listing on behalf of a

client

Marketing yourself to secure

listings

Insight into Private Sales

Tough market – sellers look for support

•Definitely sell privately 17% last year --- 14% this year

•Likely to use a real estate agent 73%

What do people want on real estate websites? What do people want on real estate websites?

Address

Accurate pricing Large images / high quality images

Maps

Top 5 needs met! Top 5 needs met!

Rich content

Information online – StreetView from Google

Featured listings

Generating traffic & leads

Vendor marketing - Featured listings

Home page and search page

2 weeks : $795

Special offer

Realities of today – lead management

• Consumers will email if they have a question

• Response expectation – 2 hrs

• So how do you rate?

Online marketing

Marketing a listing on behalf of a

client

Marketing yourself to secure

listings

The power of links

Understanding Google

Online reputation management

• How are you perceived by prospective clients?

• What can others find out about you?

Blogs – hosted on realestate.co.nz

Providing relevant information

Leap-froging on Google

Target your audience

Become the sector expert

Become the local expert

Social Media – building a profile

1. Blogs are not for everybody

2. Establish a profile online

3. Manage your online profile

4. Engage in online communities

Summary

1. Challenge yourself

2. Think online

3. Look at how you market your client listings

4. Look at how others see you – online

5. Do something!

Stay informed / stay connected

alistair@realestate.co.nz / kerry@realestate.co.nz / peter@realestate.co.nz / info@realestate.co.nz 0800 732 536

us!