recruittech 2011 - digital natives and the new phase of social recruiting (slade partners)

RecruitTECH 2011

Digital Nativesand the new phase of Social Recruiting

Digital and social media.Evolving at the speed of light.

.

Join the conversation. Create the conversation.

We live, work, play in a digital and social media world

So who are these Digital Natives??

“Digital Natives”

Born after 1980Have grown up with all technologiesEarly AdoptersConsumers of contentProducers of contentForm online communitiesFuture business leadersDrivers of digital and social media

Through Digital and Social Media.

The Digital Revolution.

Digital Media

Electronic media

Data

Computers

Information

Digital audio

Digital video

Digital

content

Mobile

Smartphone's

Compact Disc

Digital video

Televisions

e-Books

Tablets

Internet

Video Games

e-Commerce

e-Mobile

Game consoles

Computers

Interactive Media

The Internet enables…..

New forms of human interactions.

The Social Media Revolution.

Social Media Web based technologies

Sharing of content

Dialogue conversations

Consumers of content

Producers of content

Open forum

Transparent

Revealing commodity

Freedom of speech

Wisdom of crowds

Communities

The Four C’s of Social Media

Connection

Content

Collaboration

Conversation

The Recruiting Revolution.

What is Social Recruiting?

Social media tools delivering high quality candidates

Delivering content to candidates Building connections Conversations with candidates Engaging with candidates as people

Recruiting, as we know is the process of….

Attract Source Engage Screen Make offer

Make Offer

Social Recruitment

ScreenEngageSourceAttract

Gain competitiv

e advantage

through Social

Networks

Use the informatio

n from profiles to

garner interest

Introduce prospective candidates to others in

your organisatio

n

Interact with

prospective

employees through

their profiles

Learn about prospective candidates

through their

profiles

Source: Forrester

Social Media has changed the way we recruit.

Trends of Social Recruiting

In 2009, only LinkedIn and Facebook were the most effective sources

In 2011, Twitter, Google+ and new Career Networks have started to dominate

Higher usage amongst recruiters than employers

70% of working Australian’s have an online profile

25% of Australian’s promote themselves as an employee via these channels1.5 million Australian profiles on LinkedIn

Source: International Journal of Emerging Technologies and Society

85% of ‘quality’ new hires are from social networks.

Source: Australasian Talent Conference 2010

Benefits of Social Recruiting

Enhanced communication Cost effective Engagement Reduced candidate and client churn Knowledge retention Higher levels of productivity

Measure the success.

ROI of Social Recruiting

Conversion rate of resumes submitted to interviews

Number of placements Revenue billed directly

Do it.Don’t do it!

Do

Create candidate relationships

Activate professional conversations

Be active

Regular calls to action

Mitigate negative comments

Leverage positive conversations

Measure success of your campaign

Take notice of competitors, clients, colleagues profiles

Develop your own strategy

Link your Google+ and Twitter accounts to LinkedIn

Social media policy

Speak in the first person

Verify the candidate’s profile whilst screening

Don’t

Forgo best practice

Underestimate power and influence

Rely on written recommendations on LinkedIn

Screen out a candidate until you have confirmed it is their profile

React emotionally to negative comments

Spam

Be sarcastic, argumentative or overly opinionated

Link your Facebook to LinkedIn profile

Use a personal photo on a professional profile

Your profile is your personal webpage

Apply a SEO strategy to your profile

A complete profile attracts more ‘hits’

Search words people have used to find my profile:“Elizabeth Gaunt”

“digital media recruitment”

“Practice Leader”

“executive search”

“open to invitations”

“APRCSA”

KeepItSociallySimple

“Tools don’t get socially interesting, until they get technologically boring”

Clay Shirky Here Comes Everbody

The New Phase of Social Recruiting

Social Recruiting Today

Supports the recruiting processIncreases Customer Lifetime

ValueIs a revealing commodityEnhances engagementCommunityPower of SEOThink first, and remember ….

Google is always watching

Careers in Social Media.

Social Media - Careers Not just confined to “Dot Com”

companies or Digital Agencies

Social Banking

Leisure and Sporting clubs

Retailers

Government Departments

The fastest growing career in Digital Media

is the Social Media Manager.

Six figure salaries Content Speed to market Engagement Behavioural Targeting

$110,000 - $120,000 + super

circa $160K

So do you think social media will change the world?

It already has.

Thank You

Elizabeth GauntDigital Media, Practice LeaderSlade Partners, Executive Searchwww.sladepartners.com.au

(03) 9235 5137 egaunt@sladepartners.com.au

Twitter: @ElizabethGauntLinkedIn: http://au.linkedin.com/in/elizabethgaunt