retail in the cloud - risk, opportunity & vision

Post on 20-Jun-2015

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AWS Summit Sydney - presentation by Samuel Yeats, CEO Ultra Serve Discussing the risks, opportunities for online retailers as well as considering the potential for new cost models.

TRANSCRIPT

Retail in the cloudRisk, Opportunity & Vision

Samuel YeatsCEO, UltraServe@samuelyeats

the next 6.5%massive opportunity for everyone!

Cost of site outage or breach

Competitor Infiltration Brand Damage Management Distraction

Damage with Investors Employee Productivity Lost PPC

Cost of missed opportunities

Checklist fore-commerce projects

1Communicate.Marketers need to communicate to IT.

1

2Be ready.Document roles & responsibilities.Drill scenarios.

Be resilient.Build to tolerate failure

3

3

4

Automate.Load and pen test every code release.

5Scale.Know your limits, ready yourself to scale.

6

Fail gracefully.Turn failure into success

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6

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7

Eliminate.Any payment data.

8Minimise.Personal Information storage

9Log.Log, monitor and analyse activity. Learn from it.

10

Cost optimisation. Understand your cloud costs and align to outcomes.

Collective efficiencies.Partner to leverage scale and experience

Extension to your team

Your focus:● Customer experience● Great product● Innovating

Our focus:● Provide 24x7 monitoring● Keeping site up secure & fast● Applying collective

efficiencies & learnings

Outcome based pricing.A fresh model for cloud consumption

= 100 orders

!= 200 Orders

Fee model1. Choose a success metric2. Agree on a platform architecture3. Adjustable premium for code performance

We’re accountable for● Keeping site up, secure and fast● Business continuity● Ongoing efficiencies

Thank-you

AWSARCHITECTUREREVIEW

LOAD TESTOUTCOMES BASED MAGENTO & HYBRIS

Come chat to us about:

ultraserve.com.au@samuelyeats

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