review presented by anthony edmonds. audience public sector nhs local authorities private...

REVIEWPRESENTED BY ANTHONY EDMONDS

AUDIENCE

Public sector NHS

Local Authorities

Private organisations/suppliers Transport providers

Care givers

Specialist facilities

BRANDING

+ Bold use of colour

+ Modern, clean layout

+ High quality imagery

+ Focuses on people

- Inconsistent use of colour

- Unfriendly body font

- Sections of unbroken text

STYLE UPDATES

Embrace flat design

Flat logo

Flat button icons

Friendlier body font Additional incidental imagery

User logos

Supplier logos

Text layout variation

TECHNOLOGY

Support non www. requests

Alias domains

Claim .uk and .com addresses

Add https:// support

Reduce file request load

Sprite sheets

Merge CSS/JS components

43 Load Requests1x Video3x Fonts4x CSS

11x JavaScript24x Images

ACCESSIBILITY

Add text attributes to key images

Alternate accessibility mode

Reduced colour

Adjust overlaid text

Declare page language

Ensure W3C validation

Implement semantic elements

New HTML5 elements

Assists page reading programs

INCREASE CLIENT ENGAGEMENT

Increase level of SEO

Page title length

Complete meta tags

Keyword consistency

XML Sitemap

Search engine crawlers

Add “call to action” sections

Make contact details more present

Upcoming events/exhibitions

Thank youPlease feel free to ask any questions you may have