revitalize your digital storefront

Revitalize Your DigitalDigitalDigitalDigital Storefront

B y : D a v e M a r t i n

Imagine what the outside of this store looks like…

Like this?? Probably not…

That’s more like it! But so many businesses look great in person, but their digital storefront resembles that old violin shop!

Why is this Important?

83% of US consumers go online to research

products before they buy*

73% go online in search for information*

*PricewaterhouseCoopers Report, 2012 http://www.internetretailer.com/2012/03/30/most-shoppers-go-online-research-products

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So what exactly is a digital storefront?

It can tell your story…

Why do your customers choose you, not your competition? Because you offer something they don’t! This is your digital story, unique to you.

Yosemite Falls CafeYosemite Falls CafeYosemite Falls CafeYosemite Falls CafeThe layout of their website reflects their brand, their iconic wood exterior, the connection to Yosemite. Custom graphics highlight seasonal offerings.

Margie’s DinerMargie’s DinerMargie’s DinerMargie’s DinerA 1950’s diner-feel with fresh food is unique to their area. The website

design reflects a modern take on 50’s nostalgia. Great customer reviews.

What is the most effective form of advertising?What is the most effective form of advertising?

Tom’s Shoes story shows how important word-of-mouth will always be.

Traditional Advertising

Traditional advertising has always struggled with word-of-mouth.

Social Media

The world is one BIG small town, where we’re all separated by only 3.7 people!

Social networks allow people to follow who and whatever they want, regardless of geographic boundaries. Big opportunity for brands!

“But FB Hasn’t Worked for My Biz!”

Treat FB as a billboard

Post less than once a dayFBNo-No’s

Fail to engage customers

No-No’s

Without a strategy, you’re just keeping up with the Jones’.

After taking over YFC’s Fb page, “Like’s” grew from 200 to over 2,300 and to date, over 14,000 check-in’s have occurred.

Cross-

Promotional

Opportunities

By placing these Rack Cards at each table, YFC patrons are encouraged to sign up for email deals and to “Like” them on Fb.

$40 ROI for every $1 spent*

Inexpensive & Efficient

Email Marketing

Inexpensive & Efficient

Be an Expert

* http://www.marketingprofs.com/articles/2012/7500/boost-your-email-marketing-roi-by-focusing-on-three-key-areas

Email is the most effective form of digital advertising. No spam allowed! Create great content your fans will want to read. Earn their attention!

Email templates resemble their respective websites. They highlight specific products, events, or contests designed to keep their clients in the know.

Any Questions? Contact us! LinchpinIndustries@gmail.com @davebillmarty