rich answers in search - my presentation at smx west

March 3, 2015

Direct Answers in Search

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Who Am I?

Columnist & Contributor

CEO & Founder

40+ person Digital Marketing and SEO firm

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

We Conducted a Massive Study

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Query Sources

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Includes a Title

43,324 (25%)

examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Movie

Result –

Shows Tabs

1 of 2 types of

tab results

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Menu Result –

Shows Tabs

2 of 2 types of

tab results

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Question Only Partially Answered

3,117 examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Includes a Table

1,285 examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Has Sliders

6,740 examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Complete List Result With Link to Source

1,871 examples

found

All List Results

include a link

to the source

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Complete List, Partial Items, Link to Source

1,366 (82.1%)

examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Partial List

(shows

“more

items”799 (48%)

examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Rich Answer Box Plus a Sidebar

45,132

examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Has a Form

5,356 examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Includes a Chart

33 examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Result is a Carousel

4,824 examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Includes Link to Follow On Actions

172 examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Image as Part of the Result

36,392

examples

found

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Shows Related Items

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Is Google Providing Proper Attribution?

74.7% Do

Include

Attribution

25.3% Do Not

Include

Attribution

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Were the

Answers

Without

Attribution

Public

Domain Info?Lyrics Were the

Only Exception

We Found

We Reviewed

42,160 Items

with No

Attribution

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

The Story With Lyrics

Lyrics are subject to copyright law

I reached out to Google for comment, and here is what they said:

"We only show the lyrics for songs for which

we have the appropriate rights”

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Impact on Publishers

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Don’t Try to Make a Living on Public Domain Info

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Google May Also License Info Too

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Great If Your Site is Selected for a Partial

Answer

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Not so Great if You are Not!

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

eenge@stonetemple.com(508) 879-0950www.stonetemple.com