rise & shine rebranding proposa

OverView3.

Research5.

Logo9.

Paper Goods13.

Promotion15.

Signage17.

Contents

2.

mission statement, goals, target audience, values

Before, inspiration, sketches

Final, color, typefaces, colorway, space,

wrong usage, Icons, pattern

MISSION STATEMENT

Rise & Shine’s phi l osophy is t o br ing you not on ly good-tast ing f ood but good f or your body t o o . We make our meals out of t he best and freshiest i ngred ients. Ever yt hi ng is gr own organical l y and bought fr om our l ocal farmers. We hope t hat you start your day we l l wit h us.

3.

Goal

Target Audience

Values

Our goal for Rise & Shine’s rebranding project is to bring in a fresh new look inside and out, to get rid of the outdated without sacri-ficing tradition, and to satisfy clientelle by engaging them in a mod-ern atmosphere.

From the young to the old, our target audience is everyone who loves breakfast and has a huge appetite. We welcome families on Sunday mornings, teenagers coming in after a long night of studying, businessmen on the run, and couples going on a date. Everyone is welcomed.

Our primary task for Rise & Shine is to keep it’s traditional roots while bring-ing it into the modern day. We want to show the restaurant’s commit-ment not only to their customers but also to local farms and businesses. Rise & Shine also believes in buying and cooking with organic and fresh produce and meat.

4.

Current restaurant exterior, interior, signage, and menu.5.

ResearchAs we studied Rise & Shine’s current branding, we took note of the things we wanted to keep and things we needed to update. We wanted to keep the “mom and pop” charm of the current restaurant. The things we needed to update were all exterior such as the logo, signage, colors, and menu. We pulled inspiration from other sources that we were influenced by and thought would be good for the restaurant.

6.

Rise & ShineFamous Omelettes

Rise & ShineFamous Omelettes

7.

Rise & ShineFamous Omelettes

Rise & ShineFamous Omelettes

R i s e & ShineFamous Omelettes

Logo Sketches

8.

Color

Final Logo

Rise ShineFamous Ome lettes

&

This is our final logo design. The letterform is bold and large to represent the energy of getting your day started right with a good breakfast. The expression mimicks a handwritten letterform to represent familiarity and friendliness. The logo graphic represents three different things: omelletes, the sun, and the yolk spilling out of an egg.

Letter form

Expression

Logo Graphic

TypefacesOstrich sans black

abcdefghijklmnopqrstuvwxyz

ostrich sans medium

abcdefghijklmnopqrstuvwxyz

Jenna SueABCDEFGHIJKLMNOP QRST UVW XYZabcdefghijklmnopqrstuv wxyz

Century Gothic RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

9.

Rise ShineFamous Ome lettes

&

Rise ShineFamous Ome lettes

&

Rise ShineFamous Ome lettes

&

Rise ShineFamous Ome lettes

&

Colorway

Space

R

R

R RA clear space must be maintained around the logo. The size of the space is equivelant to the size of the let-ter “R” from RISE.

Wrong Usage

Rise ShineFamous Ome lettes

&

10.

Icons and Pattern

Women’s Men’s

Coffee

Pancakes

Dining Area

Waiting Area

Omelettes

Drinks

No Smoking

To-Go

Icons and patterns to be used with promotional materials and restaurant exterior/interior.

11.

Men’s

Omelettes

Drinks

No Smoking

To-Go

Rise ShineFamous Ome lettes

&1815 West Pioneer ParkwayArlington, Texas76013

Rise ShineFamous Ome lettes

&1815 West Pioneer ParkwayArlington, Texas76013

Rise Shine&1815 West Pioneer Parkway

Arlington, Texas76013(817) 277-3201

13.

Paper Goods

Here are ways to use the logo for stationary, business cards, and paper goods for the restaurant. All paper products will be printed on recycled paper.

14.

Promotional Here are some designs for promotional pieces such as T-shirts and coffee mugs. We’ve also created a mock-up website and app for the restaurant.

15.

Promotional

16.

Signage

17.

We’ve created signage for the exterior and interior of the restau-rant. As you can see, it flows well with the modern rustic feel of an urban country dinner.

18.

We hope to bring in new life with our identity

system for Rise & Shine. We believe in good

design not only to attact future customers

and to keep current ones, but also to revive

the soul and inner being as you interact and

see the designs. Thank you for considering

our project.

Best to your business,

Anna P ham