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Adaptive Intelligence What’s Next in Business Analytics

Rich Clayton Vice President Business Analytics Oracle Corporation @richardmclayton

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Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |

Information is replacing technology as the most critical business asset. And so business leaders must make the data around and within their business ecosystem the centre of new planning, funding and revenue models.

Data Driven: The Digital Opportunity

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IDC

Organizations That Analyze All Relevant Data and Deliver Actionable Information Will Achieve Extra $430 Billion in Productivity Gains Over Their Less Analytically Oriented Peers by 2020

MACHINE AUTOMATION

Simplify execution of repetitive computational, statistical processes, prompt action

PEOPLE JUDGEMENT

Model inputs factors and training data,

improve data imperfections,

monitor usage (ethics)

Adaptive Intelligence – Best of Both Worlds

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Oracle Believes

Intelligent Systems are just around the corner

Data science communities and algorithms are rapidly growing

Human judgement will beaugmented,

not replaced by machines

Machine generated narratives will improve business productivity

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Machine Learning is based on algorithms that can learn from data without relying on rules-based programming.

McKinsey

The New Technology Enabler

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Confluence of Events Happening Simultaneously

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WORK

LIFE

Next Best Offer

Recruiting Best Candidates

Fraud Detection

Supply Chain Automation

Predictive Maintenance

Optimize Payment Terms

Boost Data Center Efficiency

Personalized Shopping

Personalized Medicine

Personalized Entertainment

Improved Navigation

Self-Driving Cars

Virtual Assistants

Wealth Management

New Opportunities for Work and Life

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Artificial Intelligence Beer

Consumer-designed

Talk or text the algorithm

Millions of ingredient combinations

Even more palates

Uses Bayesian Theory

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Enhance Competitiveness in a Developed Recruitment Market

• Provide a genuine tool for supporting decision-making :

• For candidates : Evolve through the bridges of skills

• For companies wishing to establish themselves in a territory : know competitors who are looking for the same skills

• For private/public organizations : Adapt the training to the situation

• Oracle Big Data Appliance deployed

Reduce Unemployment Rates

Improving Hiring Retention With Machine Learning

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Improving the Customer Experience Machine Learning in Action

• Optimize web and kiosks check-in experience with optimized recommendations and content

• Optimize seat selection

• Personalized 1:1 emails beyond segments and batch based targeting

• Build an omni-channel platform using machine learning to optimize every customer experience across every engagement channel

KEY RESULTS

Increase in Online Conversion

Increase in Kiosk Conversions

Increase in Email Conversions

Developed New Insights in Customer

Interactions

28% 10% 18%

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Imagine the Possibilities

Insights came to you, when you need them most?

Your next operations review where 50% of your content was machine generated

Stop searching for data

to support your business case and just asked the system some difficult questions?

You had an unbiased analytical advisor next to you 24 x 7?

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Powering Adaptive

Intelligence

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Complete Solution

Embed intelligence into every application—for business users

Powering stories with more data and better context

Access Oracle’s leading real-time data set via Oracle DB, Data Cloud

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Intelligence is embedded into all of Oracle’s applications, platform, and data management solutions

Intelligent Applications

Intelligent Platform

Data

Oracle SaaS • Provide the right data and data

science to solve for a unique business challenge

• Process enormous amounts of complex data in real time

• Derive insight without human bias to deliver smarter, more accurate outcomes

Continuously adaptive and self learning applications

Adaptive Intelligence Applications

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• No compromise between governance and speed

• Seamless experience across devices and deployment modes

• Interactive visualization to discover, narrate and predict outcomes

• Embedded decision recommendation engine to automate customer experience

Oracle PaaS

Adaptive Intelligence Platform

High Performance Infrastructure for Running Analytics at Scale

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Oracle Data Cloud • Data on what consumers do, buy, where they go

• 5B global consumer profiles

• 400M business profiles

• $3 trillion in consumer transactions

• 40,000 segments of data from more than 1,500 sources and over 15 million websites

Largest Global Data Exchange

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What’s Next in Analytics?

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Consolidates Many Sources

Interactive Visualization

Query Data

Predictive analytics

Adaptive Intelligence Platform

Business Analytics

Generates Observations

Contextual Notifications

Automates Actions

Self-Learning Algorithms

Human to Machine

Machine to Human

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Adaptive Intelligence Platform

• Self-learning insight notifications

• Interactive storytelling scale your insights

• Smart data discovery to auto-detect outliers and anomalies

• Narrative generation to explain complex data and relationships

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• Smart Connectors for all SaaS applications

• Liberate all data from all sources

• Connecting consumers to any data on any device

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For Business Leaders • Simple visual analytics • Role-based business content • Voice activated analysis • Scenario modeling sandbox • Fast data mashups

For Technology Professionals • Integrated data prep • Self-learning decision

recommendation engine • Extensible and embeddable

by app developers

• Build on-prem, deploy on cloud

• Run analytics on cloud, keep data on-premises

• Lift and shift all your apps to the cloud from your on-prem data center

• Same environments preserve existing IT investments, skills

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Build Anywhere, Run Anywhere

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Delivers healthcare to 65 million UK citizens

Identified $156M in potential savings

Optimized treatment by reducing use of less effective medical procedures

So, What’s Next? 27 Copyright © 2017, Oracle and/or its affiliates. All rights reserved.

Your Action Plan

1. Assess Your Data Strategy

2. Codify Process for Data Innovation

3. Invest in Analytic Skills

4. Plan Journey to Cloud

5. Collaborate with Oracle on Adaptive Intelligence

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Focus on the future, it can be brighter than the past

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