routing, way finding and the visitor experience - openarch conference, archeon 2013

OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013

Routing, Way finding and the Visitor Experience

Yohan Creemers Ylab designers for interaction

Yohan Creemers Ylab designers for interaction

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Routing, Way finding and the Visitor Experience

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map of Utrecht, 1572, by Braun, Hogenberg & Geoglieft

Routing directing along a specific course

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map ©2013 GeoBasis-DE/BKG, Google

Routing not always the most efficient route

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map ©2013 GeoBasis-DE/BKG, Google

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design of Route planner Tjongerschans Hospital by Ylab

Persuasive Routing limited choice

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Interior of Ikea

Persuasive Routing authority

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Persuasive Routing need for certainty

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Persuasive Routing story

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Persuasive Routing collecting

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 “Gulliver’s collections”, exhibition of Pet van de Luijtgaarden

Persuasive Routing curiosity

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 “Departure board”, by Alicia Framis

Persuasive Routing surprise

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Video: The Fun Theory - Piano stairs, http://youtu.be/2lXh2n0aPyw

Persuasive Routing a little psychology

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Persuasion limited choice

authority need for certainty

story

Attention collecting curiosity surprise

“Mental Notes”, by Stephen Anderson - getmentalnotes.com

Way finding memory, perception and decision making

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Way finding orientation: gps

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Layar application

Way finding orientation: maps

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map of Archeon

Way finding orientation: landmarks

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Photo: flickr.com/cfortier

Way finding cognitive map: procedural memory

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Google Streetview

Way finding cognitive map: spatial memory

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

spatial organization

spatial boundaries

spatial correspondence

Imagery ©TerraMetrics, Map data © GeoBasis, Google

Way finding navigating: stories

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Priests traveling across Kealakekua bay for first contact rituals

Way finding navigating: follow the crowd

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Way finding navigating: patterns

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Photo: flickr.com/jmvanelk

Way finding navigating: signage

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Nationale Nederlanden, Rotterdam

Signage design conspicuous

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Signage design readable

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Signage design understandable

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design for fictitious road sign, by Mijksenaar Wayfinding

Signage design understandable

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design for fictitious road sign, by Mijksenaar Wayfinding

Signage design consistent

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Signage design appealing

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Signage design appealing

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Sign for Schiphol Airport, by Mijksenaar Wayfinding

Signage design

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Design principles conspicuous

readable understandable

consistent appealing

Video: Dutch Profiles - Paul Mijksenaar, http://youtu.be/zRv4vqTiJHc

Visitor experience you know it when you experience it

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 The Disciplines of User Experience, by Dan Saffer

Visitor experience the design of experience

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Adapted from The Elements of User Experience, by Jesse J. Garrett

Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Adapted from The Elements of User Experience, by Jesse J. Garrett

OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013

Routing, Way finding and the Visitor Experience

Yohan Creemers Ylab designers for interaction

yohan@ylab.nl

@ylab