Corporate Identity and other PR products / activities

WP7- Communication and Dissemination

Magdalena A. Zielińska

EXARC

12 April 2012

Plan & ProductsThe objective of this WP is to get more visibility and therefore acceptance of the co-organisers and Archaeological Open-Air Museums in general.

Main Target Groups:TG 1 The OpenArch partnersTG 2 Other museums and professionals TG 3 Public

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Plan & ProductsWebsites DONETG 1 OpenArch.euTG 2 EXARC.net (all 4 sub websites)TG 3 OpenArchaeology.info

Screen based presentation PLANNED FOR 2012TG 3 Introducing AOAMs to our visitors,

shown by each partnerSoftware Only

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A workshop for PR TG1 DONE Took place in Borger, in October 2011. With emphasis on Social Media, New Media and SEO. We learned how to write a good story and what to do when we have one ready...

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A handbook on how to do PR: TG 1 – TG 2It will be about organising meetings or events and ways to advertise those.

PLANNED FOR 2013-2014

Plan & Products

EXARC JOURNALTG 1 – TG 3 A fresh design and a new approach were developed in 2011 (online and print).

IN PROGRESS

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Plan & Products

EXARC PR MATERIALTG 2 – TG 3 To promote EXARC JOURNAL, its Members, and EU Projects

DONE

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Plan & Products

Plan & ProductsCorporate Identity TG 1 – TG 3 DONEOctober 2011: flyer, shield and roll-up banner

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Plan & ProductsCorporate Identity TG 1 – TG 3 December 2011: Work Package A1 poster, designed and printed.Each WP can have one poster designed by us, printed by you.

DONE8

Plan & ProductsCorporate Identity TG 1 – TG 3 February 2012:

Word and PowerPoint Templates, sent to Partners to use.

DONE9

Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Folder (single-sheet brochure) with all 11 partners represented (2 languages). Printed for each partner to use...

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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: ... Folder DONE

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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Flyer for each Partner (A5)Designed by usPrinted by you

DONE

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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Advert for each Partner (A5)Designed by usYou pay for the placingIn Journals...DONE

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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Advert for each Partner(for ex 250 x 125 px)Designed by usYou pay for the placing... Or on the websitesDONE

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Plan & ProductsCorporate Identity TG 1 – TG 3 DONEMarch 2012: Website banner for each Partner’s own website, when explaining about OpenArch (for ex 950 x 110 px)

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Plan & ProductsCorporate Identity TG 1 – TG 3 DONEMarch 2012: For website use

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Ready CI Products – where to find?You can find the general logos and products atOpenArch.eu in the Members Only section.

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Ready CI Products ...You can find the general logos and products at OpenArch.eu in the Members Only section.

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Other CI ProductsWe have a budget to make a single product for each of you, based on the designs you have just seen. It can be either:1.A flyer (in 2 languages if requested) OR2.An advert (print and website use)We design, you pay for printing / placing.

Further, we can make for each WP a A1 poster.We design, you pay for printing.

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Thank you

DONE20