Websites in the frame of the OpenArch project

WP7- Communication and Dissemination

Magdalena A. Zielińska

EXARC

12 April 2012

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Main Target Groups:

TG 1 The OpenArch partners

TG 2 Other museums and professionals

TG 3 Public

Websites:

TG 1 OpenArch.eu

TG 2 EXARC.net (all 4 sub websites)

TG 3 OpenArchaeology.info

OpenArch.eu

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1. Basic information about the project, mentioning all the activities and products.

2. Mainly for the Partners. 3. Open to all, you can see what

others do4. Every item you will add exists out

of fields, required for our EU reporting.Without your input, the MT cannot make the final reports.

5. Remember about Press Releases etc!

6. In ONCAT, you can link to the content you add here.

OpenArch.eu

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Three main methods (as mentioned in the application) to achieve the objectives of OpenArch:1.Meetings and Workshopsa) technical information (program)Responsible: EXARCb) report (Work Package Activity)Responsible: each Partner 2.Staff ExchangesResponsible: CI Calafell, each partner for their own entries (Staff Exchange Report)3.Experimental ActionsResponsible: all Partners involved (Work Package Activity, option “Experimental Actions”)

OpenArch.eu

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1. Meetings and Workshopsa) technical information: list of all meetings, program (with short intro), registration form, travel and accommodation. When the meeting is over, only the page with program will stay on the OpenArch website.Responsible: EXARCpartner needs to deliver all the info

OpenArch.eu

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1. Meetings and Workshopsa) technical information: list of all meetings, program (with short intro), registration form, travel and accommodation. When the meeting is over, only the page with program will stay on the OpenArch website. Responsible: EXARCpartner needs to deliver all the info

b) Work Package Activity: report with images, related files (for ex PDF with participants, presentations), Press Releases, Press Clippings

Responsible: each Partner

OpenArch.eu

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2. Staff Exchanges a) technical information: procedure, wishes, application form, Survey for “after the visit”Responsible: CI Calafell and Archeon

OpenArch.eu

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2. Staff Exchanges a) technical information: procedure, wishes, application form, Survey for “after the visit”Responsible: CI Calafell and Archeon b) list of all Staff Exchanges, with for each a separate report with images, Press Releases, Press Clippings, links etc. Responsible: CI Calafell, each partner for their own entries (Staff Exchange Report)

OpenArch.eu

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3. Experimental Actionslist of all, with each time a separate report with images, Press Releases, Press Clippings, links etc. Experimental actions are part of the Work Package Activities.Responsible: Exeter and Kierikki, each partner for their own entries (Work Package Activity, option “Experimental Actions”)

OpenArch.eu

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However… what is important for EU are Activities and Products.

Work Package Activities and Work Package Products,this is a place to add all your OpenArch related activities and products, with exception of Staff Exchanges.

On the page with Activities and Products you can see all activities including staff exchanges. You can sort them by year, partner or kind.

OpenArch.eu

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However… what is important for EU are Activities and Products.

All products and activities done within the OpenArch project (own and EU money) need to be listed. You will link to it from ONCAT.

We have a list with all WPs and…

under each WP you will get to see a list with the entries: activities and products. You can add information to all WPs, not just YOURS.

OpenArch.eu

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History

Based on your entries and developments in the Project, the Community Manager will create short stories for History.

Those entries are also published on EXARC’s websites (main and Projects). This will stay on EXARC website even when OpenArch will be over.

OpenArch.eu

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MembersAll Partners in OpenArch are shown on a page with a Google map.

Member Page (Inst)a) standard info: open since, member EXARC / ICOM, image, text, country, eras, tags, roles, visitors, address, website, Google mapb) extra options:•Member Resources with images, files and links (added by members)•Own events (added by members)•Own adverts (added by members)•Some Bibliography titles which are characteristic for this partner•Up to 4 “people behind” with image, email, function, short bio•Own promotion videos

OpenArch.eu

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Members - EventsThe events you add will show on your Member page (for Inst. Members only)

Each event exists of a description, date and preferably an image. The best events will be promoted to the header of OpenArchaeology.info

If you have more events you will get a page just with your events.

OpenArch.eu

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Members - VideoThe videos with your promotional material will be posted by EXARC and connected to your page.

Please send us links to Youtube we can use.

OpenArch.eu

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Resources

•Images from Members•Videos from Venues•Press Releases •Press Clippings

OpenArch.eu

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Members Only Section

Includes information for •members, •board and •specifically for OpenArch partners.

There you will find documents, but also Corporate Identity files, and logos. Check also the page with all the manuals on how to add content to the websites.

That section is only visible if you are logged in (not just on OpenArch.eu…)

OpenArch.eu

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Add Content

Depending on who you are – you will see different options. Most common for OpenArch Partners are: •Ancient Crafts Advert, •Event for Public, •Staff Exchange Report, •Work Package Activity, •Work Package Product

In the Members Only section you will find some manuals about how to add the content. Please read those first before you call / email Roeland or Magda.

OpenArch.eu

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Add Content

Although the limit is here and there high (8 MB), please do not upload images over 500 kb, it saves your time and our server space.

Please remember to check “Experimental Actions” option under Work Package Activity, if your item fits the requirements.

In the Members Only section you will find some manuals about how to add the content. Please read those first before you call / email Roeland or Magda.

OpenArch.eu

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Add Content

Member Resources with: •images, •files and •links

Will show on: •your Member Page (Inst.)•In the Resources under “Images of Members”

In the Members Only section you will find some manuals about how to add the content. Please read those first before you call / email Roeland or Magda.

Open Archaeology

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The website for public, introducing AOAMs and Archaeology. It exists of:1.Venues 2.Events 3.EXARC JOURNAL Articles4.Bibliography 5.Resources 6.FAQ 7.Open Archaeology Newsletter

Open Archaeology

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On the homepage in the header we feature 10 venues, events and articles. Each time a different set.

The website for public, introducing AOAMs and Archaeology. It exists of:1.Venues 2.Events 3.EXARC JOURNAL Articles4.Bibliography 5.Resources 6.FAQ 7.Open Archaeology Newsletter

Open Archaeology

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1. Venues

… almost 300, incl 75 Members of EXARC. You can search on the Gmap, using different filters. Members are introduced here with their extended page, while other have just basic info:•open since, •member EXARC / ICOM, •image, •text, •country, •eras, •tags, •roles, •address, •website, •Google map

Open Archaeology

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2. Events

A selection is shown on the homepage (header and content). All together are on the event page. Also here a good sorting possibility.

Open Archaeology

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3. EXARC JOURNAL Articles

… presented in sections. New articles from Mixed Matters are coming weekly, while new articles on AOAM and EA only 3 times a year bundled in issues. The last ones, are only for Members, you need to log in to see them.

Open Archaeology

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4. Bibliography

With over 10,000 items we can be called the leading Bibliography on line. Open to all, no restriction (also about copying…). Many options to search, a really good tool for students, authors and others interested.

Open Archaeology

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5. Resources

… exists of :•Images of the Members (which Members added),•Images which belong to Crafts manuals (thematic), •Promotion Videos, •Manuals on Crafts (Archeon and EXARC are working on it) and•Glossary (Hunebedcentrum).

The last two are paid by Grundtvig Zeitgeist.

Open Archaeology

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6. FAQ

Those questions of the visitors (over 200) were collected by EXARC during the Culture 2000 Delphi Project 2004-2005. Some questions are from the partners who joined the project, others from members who wanted to participate. In most cases questions are in two languages: English and Native. With a special filter you can search through them.

Open Archaeology

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7. Open Archaeology Newsletter

First one to be sent in May to all the Venues mentioned, free to subscribe. With news about AOAM, interesting articles published in Journal, Tips on Events and Adverts.

Marketplace

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A place to advertise, for Inst. and Individual Members. They can offer their goods or services. Also if you look for something you can post that on Our Marketplace.

The base for it is the Ancient Craft Network (Grundtvig Didarchtik), with the possibility for the Craftsmen to advertise themselves, but it can be used as well by our Inst. Members.

It will be only accessed through EXARC website, as there we get our main target group for that content. The adverts also show on the members pages.

EXARC JOURNAL

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With our Journal on line, we have set high standards.

New issues with approximately 20 articles appear 3 times a year (January, May, September).

Some articles for all, some for Members ONLY.

In between on almost weekly base, new Mixed Matters articles are published (open to all).

We are promoting each and every article through different Social Media. We are also sending an EXARC newsletter when a new issue is out.

EXARC JOURNAL

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Since we started with Journal on Line (end of December 2011) we have placed 57 articles.

By the end of 2012 we should have about 100 articles on line.

Our Journal on Line will be advertised in ICOM newsletter. We are giving free login for 2 months to about 30,000 ICOM members.

What will happen we do not know…

Visitors numbers

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The visits to our websites have increased by 350% since December 2011.

We had to upgrade our hosting 3 times last weeks, as what we had was not enough to keep up with all the visitors.

We got in the first three months of 2012 as many new Members in EXARC, as we normally have in a year.

Visitors numbers

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So it is working!

EXARC.net and EXARC JOURNAL are proving to be excellent tools to reach more museums and people interested in Archaeology, as well as Museum organisations (ICOM).And with Open Archaeology we also target another important group.

IT WORKS - Portal

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Because we form a Portal of different websites we can offer better information focused on our Target Groups. That seems to be one of the winning formula.

The information is shared throughout websites for example:1.Your Member page on EXARC – Members, is the same as you presentation on OpenArch website and Open Archaeology. 2.The events shown on Open Archaeology, are also on EXARC website. 3.JOURNAL articles can be viewed and on JOURNAL website and Open Archaeology. 4.Bibliography (over 10,000 titles) is linked to JOURNAL articles as well as Members pages.5.The images which are under Members Pages, are also cumulated together in the Resources6.All events and adverts, added by Partners also show on your partner page.7.All History show on EXARC, depending on the subject, also shows on other websites.8.Press Releases and Press Clippings which you will add with different entries, will also be cumulated together under Resources.

IT WORKS – SOLR and filters

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We have created a powerful means to allow the website to be efficient. As it is not just about having a product but also about giving a proper tool to use.

A special Search Engine – to allow not only search on keywords, but deep search through the websites (on country, eras, tags, content type, role) and specifically on Bibliography (with several options: author, year, type, language, and more).

IT WORKS – SOLR and filters

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We have created a powerful means to allow the website to be efficient. As it is not just about having a product but also about giving a proper tool to use.

All relevant content is also connected through different Keyword, like: country, Era(s), Tags. Some also have: Roles and Visitors Numbers

IT WORKS – Social media

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Promoting, Promoting, PromotingAs it is not just about having a product but also about promoting it.

With the help of the Community Manager we have reached public we did not have access to before.

And we keep reminding them about every new thing we do.

Planning

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We have done all what we discussed last year… and probably even more.

Things which will happen still:1.Open Archaeology newsletter, first is due May 2012

2.We want to connect Bibliography entries with Individual Members pages and People Behind, so for example on the page of Dr Linda Hurcombe, also all her relevant articles and books will be mentioned.

3.We want to add some animations, which were made over past years.

4.Add more manuals and republish articles from EuroRea and others

5.We are considering adding Comments to Journal and Adverts, but it also means more moderating.

Who is doing what from now on

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What Partners can add:1.OpenArch Partners Only

•Work Package Activities (incl reports from meetings with all the supported files),

•Work Package Products,

•Staff Exchange Report

2. All EXARC Members:

•Event for Public,

•Ancient Crafts Advert,

•Member Resources

3.Zeitgeist Partners:

•Manuals (Archeon)

•Glossary (Hunebedcentrum)

! Please check manuals about adding content under Members only section.

! Please remember to upload Press Releases, Press Clippings, Images, supported documents (for ex list of participants), Images or PDF of the products with all your reports.

Who is doing what from now on

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Responsibility of EXARC:

1.Meetings and Workshop – the program, registration form, travel and accommodation (10 in total), information must come from Partners

2.Promotional Videos (all members if possible)

3.New venues on Open Archaeology

4.New Bibliography entries

5.JOURNAL Articles (50 a year)

Who is doing what from now on

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Responsibility of the Community Manager:

1.Promote the content added by partners (events, adverts, member resources)

2.Add History – all important things happening, based a.o. on your entries + promote them

3.Add Events for Professionals (conferences) + promote them

4.Be active on different Social Media and Forums

5.Send Open Archaeology newsletters

Who is doing what from now on

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Responsibility of Companies who created those websites:

Companies who created website are responsible

from May 1st 2012

for Technical Support, updates etc ONLY

Coming 3 months, please look closely –

if you have any comments or requests about websites

please e-mail them to EXARC by

July 15th 2012

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Thank you