rp analysis(1)

Prospect Of Business

Competitive Landscape

Zameen.com Rightproperty.pk Website traffic

strength are 3.5 million per month.

Registered estate agents 10,000

Individual property listing 700,000

Registered properties more than 200,000

Website traffic strength are 400-500 per week.

Registered estate agents 401

Individual property listing 1,332

Total listing 28,000

Competitive Analysis Basic Packages

Right Property Premium Listing#

ListingImages/Listing

Video/Listing Price

GST 16%

Total

P.L. Cost Expiry Validity

1 25 1 250 40 290 2901

month1 months

25 25 1 2000 320232

0 92.81

month1 months

50 25 1 3800 608440

8 88.161

month1 months

Highest rank on search and location browsing (No Minimum Contract)

Zameen Premium Listing#

ListingImages/Listing

Video/Listing Price

GST 16%

Total

P.L. Cost Expiry Validity

1 30-40 - 100 - - -1

month1 months

►P.L Cost= Per listing cost

Zameen Hot Listing vs RP Featured Property Listing

Right Property Featured property Listing

# Listing Images/Listing Video/Listing PriceGST 16% Total P.L. Cost Expiry Validity

5 50 3 3000 480 3480 696 1 month 6 months

20 50 3 6000 960 6960 348 1 month 6 months

50 50 3 10000 1600 11600 232 1 month 6 months

Highest rank on search and location browsing (No Minimum Contract)

Zameen Hot Listing

# Listing Images/Listing Video/Listing PriceGST 16% Total P.L. Cost Expiry Validity

1 30-40 - 1000 - - - 1 month 1 month

Zameen Super Hot vs RP Featured PropertyRight Property Featured Companies

# ListingImages/Listing Video/Listing Price

GST 16% Total

P.L. Cost Expiry Validity

25 50 3 10000 1600 11600 464 1 month6 months

50 50 3 18000 2880 20880 417.6 1 month6 months

100 50 3 30000 4800 34800 348 1 month6 months

Highest rank on search and location browsing

Zameen Super Hot

# ListingImages/Listing Video/Listing Price

GST 16% Total

P.L. Cost Expiry Validity

1 30-40 1 5000 - - - 1 month 1 month

Zameen Special BundlesServices Bronze Silver Gold PlatinumPremium Listing 25 50 100 100

Hot listing 5 10 15 20

International listing 2 5 10 20

Refresher credits 50 100 150 250

Zameen outburst √ √ √ √

Featured agency - - - √

Right banner for location

- - - √

Leader board impressions

- - - 25000

Cost 6565 10730 21840 43200

Micro-siting Zameen vs Right Property

Services Speical Lite (Zameen)

Special Pro (Zameen)

Right Property

Premium Listing

25 50 100 (Top Companies)

Outburst √ √ √

Agency Profile √ √ √

Total discount 54000 (Saving 35000)

72000(Saving 44000)

-

Final Cost 19000 28000 40000

Micro-siting Zameen vs Right Property

Zameen Micro-siting Right Property Micro-siting

Rs.5,000 Rs. 10,000

Condition is to avail any lite/pro package

Condition is if we avail 100 top company bundle

Comparison of servicesRight Property ZameenMicrosite 10000Images in all packagesVideos in all packagesListing expiry 1 month

Microsite 5000Refresher CreditsZameen outburst

logo, profile, agentFeatured AgenciesRight Banner for

locationLeaderboard

impressionsListing expiry 1 month

SWOT Analysis STRENGTH• Personalize Services• Interactive Website• Aggressive Sales

Department

OPPORTUNITY • Huge un-tapped industry

WEAKNESS• Poor Marketing presence • Less registered estate agents• Less website traffic.• Lack of promotional

activities. • Presence Of Active users• Mobile appsTHREATS• New entrants • Property market uncertainty• Big competitors

• (Zameen & Lamudi)

Thank You