runnings seo on shoestring budget by yauhen khutarniuk

Yauhen KhutarniukHead of SEO at Link-Assistant.Com

@LinkAssistant

Facebook.com/linkassistant

Running SEOon shoestring budget

Educate yourself

Webmaster ResourcesSearch Engine Optimization Starter Guide (by Google)http://bit.ly/1X4pzh1

Webmaster Guidelines (by Google)https://support.google.com/webmasters/answer/35769

Google Webmaster Bloghttp://googlewebmastercentral.blogspot.com/

KEI = SV2/CSV – search volume, C - competition

RelevancyImpressionsCompetitionIntentions

Test keywords

Get PPC coupons

Google AnalyticsGoogle webmasters

toolsBing webmasters tools

Giveaways

Optimize pages

Title tagMeta

descriptionH1 tagImage alt

tagBody text

Build links

statscrop.com

Website analysis toolshttp://whoisbucket.com/http://www.statscrop.com/http://www.similarweb.com/http://www.whoismind.com/http://pressaboutus.com/http://webstatsdomain.org/http://tools.pingdom.com/http://seohunt.biz/http://network-tools.com/http://builtwith.com/

http://www.freewebsitereport.org/http://www.whoishostingthis.com/http://dndetails.com/http://www.seoheap.com/http://www.reviewoursites.org/http://www.w3snoop.com/http://pandastats.net/http://mostpopularwebsites.net/http://www.hupso.com/http://webtarantula.com/

Get directory listings

Low quality phpLD directory

directorycritic.com

Contribute to community

Blogs

Forums

Q&A websitesSocial media

Requests to find niche forums• “ranking factors” inurl:forum• “link building techniques” “powered by phpBB”• “local seo” “Powered by vBulletin”

Collection of sample queries: http://bit.ly/1KnhdNO

Google Alerts

RSS Feeds

SEO SpyGlass – seospyglass.com

BuzzBundle – buzzbundle.com

Optimize workflow

Follow trends

Thank you!