ruthless performance marketing - zambesi · 2020-04-09 · learn best practice placement tactics...

In this one-day intensive you will learn how the fastest growing

consumer brands employ ruthless performance marketing tactics

to blitz the competition. Tim Doyle joined Koala.com as its first

senior marketing hire. In a business where there are 20+

competitors selling similar products, Tim played an important role

in building a brand and customer acquisition engine that was able

to clearly differentiate and outperform competition. Koala has

grown from nothing to $70M revenue run rate in just three years.

This is a hands-on, small group workshop designed so you can

work directly with Tim, ask questions, get feedback and develop a

repeatable growth engine for your business.

Course Overview

Learn best practice placement tactics using Facebook, YouTube,

Search, and other digital advertising opportunities to drive

thousands of leads to your website

Develop advanced acquisition funnels for each channel. Use

automated email campaigns, retargeting and other tactics to

increase customer conversions.

Learn to craft and test advertising content and tell stories that

enhance your brand and drive conversions.

Learn how to get 5 star reviews on mass and turn these reviews

into a machine that attracts and converts customers.

Build the infrastructure to measure EVERYTHING (including

offline advertising, partnerships and events) and make

important strategic decisions to grow your business.

Course Outcomes

Tim is regarded by many as one of Australia’s most

strategic and innovative marketers. He is leading a

new generation of businesses that are growing

super fast and disrupting large incumbent brands

with aggressive and ruthless marketing tactics. Tim

joined Koala in it’s first twelve months of operation

and, as head of strategy and growth, generated

$13M in the first year of operation, $30M in year

two and $70 in year three (past 12 months). Tim

has built an in-house team, a brand and marketing

engine that has driven growth five times faster

than the nearest competitor.

About Tim Doyle

Suitable forIn-house marketers, consultants, agency executives

and media buyers who want to learn the latest

growth tactics used by the most disruptive new

companies.

Entrepreneurs and business owners looking to

grow as fast as Koala.

You will walk awayhaving completed:

Example campaigns across FB, YT, Search

Basic model for setting and measurement of CPA

targets across overall marketing mix and channels

Evaluation of positioning strategy and tactics for

your business

If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to hello@zambesi.com

Ruthless performancemarketing Tim Doyle I Head of Marketing at Koala Mattress

Set up of:

This is a one-day workshop and is limited to twelve participants, enabling us to focus on your business. Tim delivers the course in

person, weaving in real-life examples from his time leading growth and strategy at Koala. Participants will have the opportunity to ask

questions specific to their business objectives by email in the week leading up to the workshop and Tim will personalize the content

and exercises to address everyone’s goals. At the end of the course you will walk away with a clear plan that you will be able to

implement.. This workshop is held in an awesome boardroom in the Sydney CBD and runs from 9am –5pm with short breaks. Lunch,

morning and afternoon tea is provided.

Course Logistics

Ruthless performance marketingTim Doyle I Head of Marketing at Koala Mattress

Crystallizing elements of your customer experience resonate with customers

Testing messaging around this proposition

Using your customer data to find and scale your target audience

Course CurriculumModule 1: Defining your customer value proposition

Setting up key analytical infrastructure

Setting up marketing budgets and tracking

Different models for attribution and how to approach them

Module 2: Analytical infrastructure setup and measurement

Awareness campaigns (what to look for, where to go, how to measure)

Mid funnel campaigns (what midfunnel content looks and how to measure it)

Conversion campaigns (when, where, how)

Review funnels (building and optimising)

Offline channels (when to use, how to measure)

Value investing in media channels

Module 3: Channel planning, testing and scaling

What roles to hire when

How to train generalist marketers into performance guns

Building analytical capability into your creative team

Module 4: Building performance teams

If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to hello@zambesi.com