ryan ceo english seminar-day 4

W. Ryan Huddleston

wryanhuddleston@gmail.com+82-10-5533-3042Blog: http://ryanceoseminar.blogspot.com

Day 4: Day 4: September 19th, 2011September 19th, 2011

Topic: Elevator Pitch and Presentation

Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com

Seminar CurriculumSeminar Curriculum

5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11

Class Hours: 7:00-9:00pm

Location: Nulikum Square

Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com

Seminar FocusSeminar Focus

1. Elevator Pitch

2. Presenting Effectively to Venture Capitalists

3. Learning Cultural Differences

4. Increased Ability to Freely Talk in English

Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com

Day 4 FocusDay 4 Focus

1.Work on Elevator Pitch

2.Present Elevator Pitch to Venture Capitalists

Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com

Elevator Pitch StructureElevator Pitch Structure

1. Company2. Yourself3. Team 4. Market 5. Advantage 6. Profits 7. Conclusion

What is it?

Who needs it?

Why do they need it?

Who are you to see the problem and build the solution?

Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com

Songza and Ning Songza and Ning Elevator PitchElevator Pitch

CompanyCompany

1. Summary Sentence

2. Short explanation

3. Solving a problem or meeting a need

1. Exciting, Attention Grabbing

2. Newspaper model: Inverted pyramid

3. “Don’t avoid questions”

4. Tagline

General Electric: “Brings good things to light”

New York Times: “All news that’s fit to print”

YourselfYourself

1. Who are you?

2. What is your position in this company?

3. Past achievements or successes

1. Yourself and Team: couple sentences

2. “Mark Andreessen”

3. “Before Ning, I started Netscape and Opsware”

TeamTeam

1. Mix Team and Yourself sections

2. What’s your team like?

3. Any superstars?

1. “We want to work with smart, honest people. This is a long-term relationship and it needs to be a good fit”

2. Fatal Flaw: Credibility of Team (75-90% failure rate of new products)

MarketMarket

1. What is your market?

2. Who is in your market?

1. “Top to bottom”

2. Ning

3. Songza

AdvantageAdvantage

1. What’s your advantage?

2. What sets you apart from your competition?

3. Turn your problem into an advantage

1. Ning: 1. Superstar CEO2. Ease of use3. Growing (page

views 10% each week)

ProfitsProfits

1. How do you make money?

2. Are you profitable yet?

3. Do you have a model in place that can lead to profitability?

1. Not pitching your idea, team, or product; pitching what your idea, your team, your product will do for investors

2. Business Model

3. Songza

ConclusionConclusion

1. Reason why you came

2. Call to action

3. Depends on the audience

1. Angels and VC’s:1. please consider

investing

2. take your call

3. willing to meet to set up a meeting

4. go back to your office to speak

Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com

After Class AssignmentAfter Class Assignment

1. Work on finishing and proofreading English Elevator Pitch

- Bring to next class- wryanhuddleston@gmail.com

2. Preview of next class:- Elevator Pitch final draft- Presentation of pitch