s-commerce 2014

Viroopax Mirji

@vpax

viroopax@gmail.com

How do you convert a “like,” a “tweet,” or “pin” into a sale?

Social media + e-commerce = ? S-Commerce? On the surface, it seems like a simple equation. In reality, it’s not.

• Social Shopping?

• Social TV? Immersive Advertising?

• Online Product Info & Advice?

• Social Buying?

• Social Advertising?

• Social Upsell? Cross-Sell Q&A?

• Virtual Currency – via SNS?

• Game In-app social purchases/monetization?

• Digital Currency? Credits/Vouchers?

What is the new definition of s-Commerce?

More succinctly, social commerce is the use of social network(s) in the context of e-

commerce transactions

1. Social network-driven sales - Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites and related commerce sites (e.g. Zynga games, FB credits, Skype credits, BC).

2. Peer-to-peer sales platforms (eBay, Etsy, Amazon) - In these websites, users can directly communicate and sell products to other users.

3. Group buying (Groupon, LivingSocial) - Users can buy products or services at a lower price when enough users agree to make this purchase.

4. Peer recommendations (Amazon, Yelp, JustBought) - Users can see recommendations from other users.

5. User-curated shopping (The Fancy, Lyst, Svpply) - Users create and share lists of products and services for others to shop from.

6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias) - Users can get involved in the production process.

7. Social shopping (Motilo, Fashism, GoTryItOn) - Sites provide chat sessions for users so they can communicate with their friends or other users for some advice.

7 Types of Social Commerce

An Experience with FB

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Rise of Social Commerce _ by Altimeter

Some new entries:

Conversion lift

15% of all orders are influenced by

Social Q&A. People who interact with

Social Q&A convert more often:

Askers: 10-15x more

Readers: 3-7x more

Answerers: 2-3x more

http://youtu.be/GmOzih6I1zs

https://vimeo.com/63502573

Social Gaming & Commerce

T H A N K Y O U

@vpax