s-commerce 2014
DESCRIPTION
Talk at GitPro 2014 today April 12thTRANSCRIPT
Viroopax Mirji
@vpax
How do you convert a “like,” a “tweet,” or “pin” into a sale?
Social media + e-commerce = ? S-Commerce? On the surface, it seems like a simple equation. In reality, it’s not.
• Social Shopping?
• Social TV? Immersive Advertising?
• Online Product Info & Advice?
• Social Buying?
• Social Advertising?
• Social Upsell? Cross-Sell Q&A?
• Virtual Currency – via SNS?
• Game In-app social purchases/monetization?
• Digital Currency? Credits/Vouchers?
What is the new definition of s-Commerce?
More succinctly, social commerce is the use of social network(s) in the context of e-
commerce transactions
1. Social network-driven sales - Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites and related commerce sites (e.g. Zynga games, FB credits, Skype credits, BC).
2. Peer-to-peer sales platforms (eBay, Etsy, Amazon) - In these websites, users can directly communicate and sell products to other users.
3. Group buying (Groupon, LivingSocial) - Users can buy products or services at a lower price when enough users agree to make this purchase.
4. Peer recommendations (Amazon, Yelp, JustBought) - Users can see recommendations from other users.
5. User-curated shopping (The Fancy, Lyst, Svpply) - Users create and share lists of products and services for others to shop from.
6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias) - Users can get involved in the production process.
7. Social shopping (Motilo, Fashism, GoTryItOn) - Sites provide chat sessions for users so they can communicate with their friends or other users for some advice.
7 Types of Social Commerce
An Experience with FB
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Rise of Social Commerce _ by Altimeter
Some new entries:
Conversion lift
15% of all orders are influenced by
Social Q&A. People who interact with
Social Q&A convert more often:
Askers: 10-15x more
Readers: 3-7x more
Answerers: 2-3x more
http://youtu.be/GmOzih6I1zs
https://vimeo.com/63502573
Social Gaming & Commerce
T H A N K Y O U
@vpax