saas sales force economics : excel model
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SaaS Economics - Ramping a SaaS salesforce
Part 1: Model the ecomomics of a single sales personSales compensation and overheadBase Compensation $ 50,000 Variable Compensation $ 55,000 with 50% draw for first four monthsDraw on Variable Comp 100% 70% 30% 0%Productivity Ramp 10% 33% 66% 100%Additional overhead $ 30,000 Sales attrition factor 15% a factor to discount bookings to account for failed sales hires and attrition
On target annual bookings Annual Bookings 500,000 ACV (Annual Contract Value) Monthly Bookings $ 41,667 ACV (Annual Contract Value) Monthly Bookings $ 3,472 Billed monthly (=ACV / 12)
Churn Rate and MarginChurn Rate (monthly) 2.50%Gross Margin 80.00%
Cost of Leads required to feed salesAverage Deal Size $6,000 (ACV) Annual Contract ValueDeals to meet target 6.9 per monthLeads to closed deal 10 Cost per Qualified Lead $125 Cost of Leads required $ 8,698 per month, for 1 fully productive sales person
Other interesting CalculationsLead Gen costs per deal $ 1,253 Excludes people costsSelling costs per deal $ 1,620 Excludes cost of sales managementTotal CAC $ 2,873 Excludes people costs in marketing, and sales management. (CAC= Cost to Acquire a Customer)Total LTV $ 16,000 Calculated by dividing average monthly gross profit per customer (ARPU x Gross Margin ) by the churn rate
Income Month 1 Month 2 Month 3 Month 4Productivity Ramp 10% 33% 66% 100%Bookings (ACV) $ 3,542 $ 11,688 $ 23,375 $ 35,417 New MRR added this month $ 295 $ 974 $ 1,948 $ 2,951 MRR from prior months bookings $ 295 $ 1,262 $ 3,178 Churn $ (7.38) $ (31.54) $ (79.45)Total MRR (Billings) $ 295 $ 1,262 $ 3,178 $ 6,050 Cumulative Billings $ 295 $ 1,557 $ 4,735 $ 10,785 Cumulative Gross Profit $ 236 $ 1,245 $ 3,788 $ 8,628
ExpensesBase Salary $ 4,167 $ 4,167 $ 4,167 $ 4,167 Variable Compensation $ 4,583 $ 3,208 $ 3,025 $ 4,583 Overhead $ 2,500 $ 2,500 $ 2,500 $ 2,500 Cost of leads required $ 850 $ 2,806 $ 5,611 $ 8,502 Total Expenses $ 12,100 $ 12,681 $ 15,303 $ 19,752 Cumulative expenses $ 12,100 $ 24,781 $ 40,084 $ 59,836
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net profit $ (11,864) $ (11,671) $ (12,761) $ (14,912)Cumulative Net Profit $ (11,864) $ (23,535) $ (36,296) $ (51,208)
Part 2: Look at the Overall Economics when Ramping Sales Hires
Month 1 Month 2 Month 3 Month 4New Sales Hires 2 2 2 2Total Sales Headcount 2 4 6 8Total Leads Required 14 58 148 284
Income Month 1 Month 2 Month 3 Month 4Bookings (ACV) $ 7,083 $ 30,458 $ 77,208 $ 148,042 Total MRR (Billings) $ 590 $ 3,114 $ 9,470 $ 21,570 Cumulative Billings $ 590 $ 3,704 $ 13,174 $ 34,744 Cumulative Gross Profit $ 472 $ 2,963 $ 10,539 $ 27,795 Growth in MRR $ 590 $ 2,523 $ 6,356 $ 12,100
ExpensesBase Salary $ 8,333 $ 16,667 $ 25,000 $ 33,333 Variable Compensation $ 9,167 $ 15,583 $ 21,633 $ 30,800 Overhead $ 5,000 $ 10,000 $ 15,000 $ 20,000
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR - Single Sales Hire
ChurnMRR from prior months bookingsNew MRR added this month
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$(1,000)
$(500)
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Bookings & Churn - Single Sales Hire
ChurnNew MRR added this month
Cost of leads required $ 1,700 $ 7,312 $ 18,535 $ 35,539 Total Expenses $ 24,200 $ 49,562 $ 80,168 $ 119,673 Cumulative expenses $ 24,200 $ 73,762 $ 153,931 $ 273,603
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net profit $ (23,728) $ (47,071) $ (72,592) $ (102,417)Cumulative Net Profit $ (23,728) $ (70,799) $ (143,391) $ (245,808)
Part 3: Look at the impact of collecting 1 year's payment in advance
Step 1: Individual Sales personIncome Month 1 Month 2 Month 3 Month 4Productivity Ramp 10% 33% 66% 100%Bookings (ACV) $ 3,542 $ 11,688 $ 23,375 $ 35,417
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(250,000)
$(200,000)
$(150,000)
$(100,000)
$(50,000)
$-
$50,000
$100,000
$150,000
Net profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(3,000,000)
$(2,500,000)
$(2,000,000)
$(1,500,000)
$(1,000,000)
$(500,000)
$-
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
Total MRR (Billings)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
Growth in MRR
Renewable contract valueChurnRenewals (renewable - churn)Billings (bookings + renewals) $ 3,542 $ 11,688 $ 23,375 $ 35,417 Cumulative Billings $ 3,542 $ 15,229 $ 38,604 $ 74,021 Cumulative Gross Profit $ 2,833 $ 12,183 $ 30,883 $ 59,217
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net Cash Flows $ (9,267) $ (3,331) $ 3,397 $ 8,581 Cumulative Net Cash Flows $ (9,267) $ (12,598) $ (9,201) $ (620)
Step 2: Look at the Overall Economics when Ramping Sales HiresIncome Month 1 Month 2 Month 3 Month 4Bookings (ACV) $ 7,083 $ 30,458 $ 77,208 $ 148,042 Billings less churn (MRR) $ 7,083 $ 30,458 $ 77,208 $ 148,042 Cumulative Billings $ 7,083 $ 37,542 $ 114,750 $ 262,792 Cumulative Gross Profit $ 5,667 $ 30,033 $ 91,800 $ 210,233 Growth in MRR $ 7,083 $ 23,375 $ 46,750 $ 70,833
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net Cash Flows $ (6,434) $ 11,686 $ 46,464 $ 98,681 Cumulative Net Cash Flows $ (18,534) $ (19,529) $ 11,632 $ 90,561
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Month 13
Month 14
Month 15
Month 16
Month 17
Month 18
Month 19
Month 20
Month 21
Month 22
Month 23
Month 24
$(15,000)
$(10,000)
$(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $(50,000) $-
$50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(5,000,000)
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(5,000,000)
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Cumulative Net Cash Flows
Cells formated like this: are input variables
0% 0% 0% 0% 0%100% 100% 100% 100% 100%
a factor to discount bookings to account for failed sales hires and attrition
Quick Marketing Calculation50% amount of traffic that is organic versus paid
$1.50 cost per paid visitor (Google AdWords, etc.) $ 0.75 Cost per visitor (both paid and unpaid)
3% visitors convert to raw leads20% number of raw leads that turn into qualified leads
1 qualified lead5 raw leads required
167 visitors requiredper month, for 1 fully productive sales person $125 Cost of visitors (also = Cost per qualified lead)
Excludes people costs in marketing, and sales management. (CAC= Cost to Acquire a Customer)Calculated by dividing average monthly gross profit per customer (ARPU x Gross Margin ) by the churn rate
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 6,050 $ 8,850 $ 11,580 $ 14,242 $ 16,838 $ 19,368 $ (151.25) $ (221.25) $ (289.51) $ (356.05) $ (420.94) $ (484.20) $ 8,850 $ 11,580 $ 14,242 $ 16,838 $ 19,368 $ 21,835 $ 19,635 $ 31,215 $ 45,458 $ 62,295 $ 81,663 $ 103,498 $ 15,708 $ 24,972 $ 36,366 $ 49,836 $ 65,330 $ 82,799
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 79,589 $ 99,341 $ 119,093 $ 138,845 $ 158,597 $ 178,350
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ (12,672) $ (10,488) $ (8,358) $ (6,282) $ (4,258) $ (2,284) $ (63,880) $ (74,368) $ (82,727) $ (89,009) $ (93,267) $ (95,551)
Month 5 Month 6 Month 7 Month 8 Month 9 Month 102 2 2 2 2 2
10 12 14 16 18 20 420 555 691 827 963 1,098
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 218,875 $ 289,708 $ 360,542 $ 431,375 $ 502,208 $ 573,042 $ 39,270 $ 62,431 $ 90,915 $ 124,590 $ 163,326 $ 206,997 $ 74,014 $ 136,445 $ 227,360 $ 351,951 $ 515,277 $ 722,273 $ 59,211 $ 109,156 $ 181,888 $ 281,560 $ 412,221 $ 577,819 $ 17,700 $ 23,161 $ 28,484 $ 33,675 $ 38,736 $ 43,670
$ 41,667 $ 50,000 $ 58,333 $ 66,667 $ 75,000 $ 83,333 $ 39,967 $ 49,133 $ 58,300 $ 67,467 $ 76,633 $ 85,800 $ 25,000 $ 30,000 $ 35,000 $ 40,000 $ 45,000 $ 50,000
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR - Single Sales Hire
ChurnMRR from prior months bookingsNew MRR added this month
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11 $-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR Versus Expenses
Total MRR (Billings)Total Expenses
Axis Title
$ 52,544 $ 69,548 $ 86,553 $ 103,557 $ 120,561 $ 137,566 $ 159,177 $ 198,681 $ 238,186 $ 277,690 $ 317,195 $ 356,699 $ 432,780 $ 631,462 $ 869,647 $ 1,147,338 $ 1,464,532 $ 1,821,232
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ (127,761) $ (148,737) $ (165,454) $ (178,018) $ (186,534) $ (191,102) $ (373,569) $ (522,306) $ (687,759) $ (865,777) $ (1,052,311) $ (1,243,413)
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(3,000,000)
$(2,500,000)
$(2,000,000)
$(1,500,000)
$(1,000,000)
$(500,000)
$-
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
Growth in MRR
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
Cumulative Net Profit
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 109,438 $ 144,854 $ 180,271 $ 215,687 $ 251,104 $ 286,521 $ 87,550 $ 115,883 $ 144,217 $ 172,550 $ 200,883 $ 229,217
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 8,581 $ 8,581 $ 8,581 $ 8,581 $ 8,581 $ 8,581 $ 7,961 $ 16,543 $ 25,124 $ 33,705 $ 42,286 $ 50,867
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 218,875 $ 289,708 $ 360,542 $ 431,375 $ 502,208 $ 573,042 $ 218,875 $ 289,708 $ 360,542 $ 431,375 $ 502,208 $ 573,042 $ 481,667 $ 771,375 $ 1,131,917 $ 1,563,292 $ 2,065,500 $ 2,638,542 $ 385,333 $ 617,100 $ 905,533 $ 1,250,633 $ 1,652,400 $ 2,110,833 $ 70,833 $ 70,833 $ 70,833 $ 70,833 $ 70,833 $ 70,833
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 155,348 $ 212,014 $ 268,681 $ 325,348 $ 382,014 $ 438,681 $ 226,156 $ 418,419 $ 667,347 $ 972,943 $ 1,335,205 $ 1,754,134
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $(50,000) $-
$50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(5,000,000)
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(5,000,000)
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Cumulative Net Cash Flows
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
number of raw leads that turn into qualified leads
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 21,835 $ 24,241 $ 26,586 $ 28,873 $ 31,102 $ 33,276 $ (545.88) $ (606.02) $ (664.65) $ (721.82) $ (777.56) $ (831.90) $ 24,241 $ 26,586 $ 28,873 $ 31,102 $ 33,276 $ 35,396 $ 127,739 $ 154,325 $ 183,198 $ 214,300 $ 247,576 $ 282,972 $ 102,191 $ 123,460 $ 146,558 $ 171,440 $ 198,061 $ 226,378
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 198,102 $ 217,854 $ 237,606 $ 257,358 $ 277,111 $ 296,863
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ (360) $ 1,517 $ 3,346 $ 5,130 $ 6,869 $ 8,564 $ (95,911) $ (94,394) $ (91,048) $ (85,918) $ (79,050) $ (70,485)
Month 11 Month 12 Month 13 Month 14 Month 15 Month 162 2 2 2 2 2
22 24 26 28 30 32 1,234 1,370 1,506 1,641 1,777 1,913
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 643,875 $ 714,708 $ 785,542 $ 856,375 $ 927,208 $ 998,042 $ 255,478 $ 308,650 $ 366,396 $ 428,600 $ 495,153 $ 565,944 $ 977,751 $ 1,286,401 $ 1,652,797 $ 2,081,397 $ 2,576,550 $ 3,142,493 $ 782,201 $ 1,029,121 $ 1,322,237 $ 1,665,118 $ 2,061,240 $ 2,513,995 $ 48,481 $ 53,172 $ 57,746 $ 62,205 $ 66,552 $ 70,791
$ 91,667 $ 100,000 $ 108,333 $ 116,667 $ 125,000 $ 133,333 $ 94,967 $ 104,133 $ 113,300 $ 122,467 $ 131,633 $ 140,800 $ 55,000 $ 60,000 $ 65,000 $ 70,000 $ 75,000 $ 80,000
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(15,000)
$(10,000)
$(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
Net profit - New Sales Hire
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11 $-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR Versus Expenses
Total MRR (Billings)Total Expenses
Axis Title
$ 154,570 $ 171,575 $ 188,579 $ 205,584 $ 222,588 $ 239,592 $ 396,204 $ 435,708 $ 475,212 $ 514,717 $ 554,221 $ 593,726 $ 2,217,435 $ 2,653,143 $ 3,128,356 $ 3,643,072 $ 4,197,294 $ 4,791,019
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ (191,821) $ (188,788) $ (182,096) $ (171,837) $ (158,099) $ (140,971) $ (1,435,234) $ (1,624,022) $ (1,806,118) $ (1,977,955) $ (2,136,054) $ (2,277,025)
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
Cumulative Net Profit
$ 3,542 $ 11,688 $ 23,375 $ 35,417 $ 35,417 $ (1,062.50) $ (3,506.25) $ (7,012.50) $ (10,625.00) $ (10,625.00) $ 2,479 $ 8,181 $ 16,363 $ 24,792 $ 24,792
$ 35,417 $ 37,896 $ 43,598 $ 51,779 $ 60,208 $ 60,208 $ 321,938 $ 359,833 $ 403,431 $ 455,210 $ 515,419 $ 575,627 $ 257,550 $ 287,867 $ 322,745 $ 364,168 $ 412,335 $ 460,502
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 8,581 $ 10,564 $ 15,126 $ 21,671 $ 28,414 $ 28,414 $ 59,448 $ 70,013 $ 85,139 $ 106,810 $ 135,224 $ 163,639
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 643,875 $ 714,708 $ 785,542 $ 856,375 $ 927,208 $ 998,042 $ 643,875 $ 714,708 $ 787,667 $ 865,512 $ 950,371 $ 1,042,454 $ 3,282,417 $ 3,997,125 $ 4,784,792 $ 5,650,304 $ 6,600,675 $ 7,643,129 $ 2,625,933 $ 3,197,700 $ 3,827,833 $ 4,520,243 $ 5,280,540 $ 6,114,503 $ 70,833 $ 70,833 $ 72,958 $ 77,846 $ 84,858 $ 92,083
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 495,348 $ 552,014 $ 610,381 $ 672,658 $ 740,544 $ 814,211 $ 2,229,730 $ 2,761,992 $ 3,352,621 $ 4,005,526 $ 4,726,319 $ 5,520,778
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 1
Month 6
Month 11
Month 16
Month 21
Month 26
Month 31
Month 36 $(5,000,000) $-
$5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 1
Month 6
Month 11
Month 16
Month 21
Month 26
Month 31
Month 36 $(5,000,000) $-
$5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 35,396 $ 37,462 $ 39,477 $ 41,441 $ 43,357 $ 45,224 $ (884.89) $ (936.55) $ (986.92) $ (1,036.04) $ (1,083.92) $ (1,130.61) $ 37,462 $ 39,477 $ 41,441 $ 43,357 $ 45,224 $ 47,045 $ 320,434 $ 359,911 $ 401,353 $ 444,709 $ 489,934 $ 536,979 $ 256,347 $ 287,929 $ 321,082 $ 355,767 $ 391,947 $ 429,583
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 316,615 $ 336,367 $ 356,119 $ 375,872 $ 395,624 $ 415,376
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 10,218 $ 11,829 $ 13,401 $ 14,933 $ 16,427 $ 17,884 $ (60,268) $ (48,438) $ (35,037) $ (20,104) $ (3,677) $ 14,207
Month 17 Month 18 Month 19 Month 20 Month 21 Month 222 2 2 2 2 2
34 36 38 40 42 44 2,049 2,184 2,320 2,456 2,592 2,727
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 1,068,875 $ 1,139,708 $ 1,210,542 $ 1,281,375 $ 1,352,208 $ 1,423,042 $ 640,868 $ 719,822 $ 802,705 $ 889,419 $ 979,867 $ 1,073,957 $ 3,783,362 $ 4,503,184 $ 5,305,889 $ 6,195,308 $ 7,175,175 $ 8,249,132 $ 3,026,689 $ 3,602,547 $ 4,244,711 $ 4,956,246 $ 5,740,140 $ 6,599,306 $ 74,924 $ 78,954 $ 82,883 $ 86,714 $ 90,449 $ 94,090
$ 141,667 $ 150,000 $ 158,333 $ 166,667 $ 175,000 $ 183,333 $ 149,967 $ 159,133 $ 168,300 $ 177,467 $ 186,633 $ 195,800 $ 85,000 $ 90,000 $ 95,000 $ 100,000 $ 105,000 $ 110,000
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(15,000)
$(10,000)
$(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
Net profit - New Sales Hire
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Net Profit - New Sales Hire
$ 256,597 $ 273,601 $ 290,606 $ 307,610 $ 324,615 $ 341,619 $ 633,230 $ 672,735 $ 712,239 $ 751,743 $ 791,248 $ 830,752 $ 5,424,250 $ 6,096,984 $ 6,809,223 $ 7,560,967 $ 8,352,214 $ 9,182,967
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ (120,536) $ (96,877) $ (70,075) $ (40,208) $ (7,354) $ 28,414 $ (2,397,560) $ (2,494,437) $ (2,564,512) $ (2,604,720) $ (2,612,074) $ (2,583,661)
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ (10,625.00) $ (10,625.00) $ (10,625.00) $ (10,625.00) $ (10,625.00) $ (10,625.00) $ 24,792 $ 24,792 $ 24,792 $ 24,792 $ 24,792 $ 24,792 $ 60,208 $ 60,208 $ 60,208 $ 60,208 $ 60,208 $ 60,208 $ 635,835 $ 696,044 $ 756,252 $ 816,460 $ 876,669 $ 936,877 $ 508,668 $ 556,835 $ 605,002 $ 653,168 $ 701,335 $ 749,502
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 28,414 $ 28,414 $ 28,414 $ 28,414 $ 28,414 $ 28,414 $ 192,053 $ 220,468 $ 248,882 $ 277,297 $ 305,711 $ 334,126
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 1,068,875 $ 1,139,708 $ 1,210,542 $ 1,281,375 $ 1,352,208 $ 1,423,042 $ 1,134,538 $ 1,226,621 $ 1,318,704 $ 1,410,788 $ 1,502,871 $ 1,594,954 $ 8,777,667 $ 10,004,288 $ 11,322,992 $ 12,733,779 $ 14,236,650 $ 15,831,604 $ 7,022,133 $ 8,003,430 $ 9,058,393 $ 10,187,023 $ 11,389,320 $ 12,665,283 $ 92,083 $ 92,083 $ 92,083 $ 92,083 $ 92,083 $ 92,083
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 887,878 $ 961,544 $ 1,035,211 $ 1,108,878 $ 1,182,544 $ 1,256,211 $ 6,388,903 $ 7,330,695 $ 8,346,154 $ 9,435,280 $ 10,598,072 $ 11,834,531
Month 1
Month 6
Month 11
Month 16
Month 21
Month 26
Month 31
Month 36 $(5,000,000) $-
$5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 6
Month 11
Month 16
Month 21
Month 26
Month 31
Month 36 $(5,000,000) $-
$5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 47,045 $ 48,820 $ 50,551 $ 52,239 $ 53,884 $ 55,489 $ (1,176.13) $ (1,220.51) $ (1,263.78) $ (1,305.97) $ (1,347.11) $ (1,387.21) $ 48,820 $ 50,551 $ 52,239 $ 53,884 $ 55,489 $ 57,053 $ 585,799 $ 636,350 $ 688,589 $ 742,473 $ 797,962 $ 855,014 $ 468,639 $ 509,080 $ 550,871 $ 593,979 $ 638,369 $ 684,012
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 435,128 $ 454,881 $ 474,633 $ 494,385 $ 514,137 $ 533,889
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 19,304 $ 20,689 $ 22,039 $ 23,355 $ 24,639 $ 25,890 $ 33,511 $ 54,200 $ 76,238 $ 99,594 $ 124,232 $ 150,122
Month 23 Month 24 Month 25 Month 26 Month 27 Month 282 2 2 2 2 2
46 48 50 52 54 56 2,863 2,999 3,135 3,271 3,406 3,542
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 1,493,875 $ 1,564,708 $ 1,635,542 $ 1,706,375 $ 1,777,208 $ 1,848,042 $ 1,171,598 $ 1,272,700 $ 1,377,178 $ 1,484,947 $ 1,595,924 $ 1,710,029 $ 9,420,731 $ 10,693,431 $ 12,070,609 $ 13,555,556 $ 15,151,479 $ 16,861,508 $ 7,536,584 $ 8,554,745 $ 9,656,487 $ 10,844,445 $ 12,121,183 $ 13,489,207 $ 97,641 $ 101,102 $ 104,478 $ 107,768 $ 110,977 $ 114,105
$ 191,667 $ 200,000 $ 208,333 $ 216,667 $ 225,000 $ 233,333 $ 204,967 $ 214,133 $ 223,300 $ 232,467 $ 241,633 $ 250,800 $ 115,000 $ 120,000 $ 125,000 $ 130,000 $ 135,000 $ 140,000
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Net Profit - New Sales Hire
$ 358,623 $ 375,628 $ 392,632 $ 409,637 $ 426,641 $ 443,646 $ 870,257 $ 909,761 $ 949,266 $ 988,770 $ 1,028,274 $ 1,067,779 $ 10,053,223 $ 10,962,984 $ 11,912,250 $ 12,901,020 $ 13,929,294 $ 14,997,073
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 67,022 $ 108,399 $ 152,477 $ 199,187 $ 248,464 $ 300,244 $ (2,516,639) $ (2,408,240) $ (2,255,763) $ (2,056,575) $ (1,808,111) $ (1,507,867)
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417
$ 35,417 $ 35,417 $ 37,896 $ 43,598 $ 51,779 $ 60,208 $ (10,625.00) $ (10,625.00) $ (11,368.75) $ (13,079.38) $ (15,533.75) $ (18,062.50) $ 24,792 $ 24,792 $ 26,527 $ 30,519 $ 36,245 $ 42,146 $ 60,208 $ 60,208 $ 61,944 $ 65,935 $ 71,662 $ 77,563 $ 997,085 $ 1,057,294 $ 1,119,238 $ 1,185,173 $ 1,256,835 $ 1,334,397 $ 797,668 $ 845,835 $ 895,390 $ 948,138 $ 1,005,468 $ 1,067,518
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 28,414 $ 28,414 $ 29,803 $ 32,996 $ 37,577 $ 42,298 $ 362,540 $ 390,954 $ 420,757 $ 453,753 $ 491,331 $ 533,628
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 1,493,875 $ 1,564,708 $ 1,635,542 $ 1,706,375 $ 1,777,208 $ 1,848,042 $ 1,687,038 $ 1,779,121 $ 1,871,842 $ 1,966,029 $ 2,062,320 $ 2,160,778 $ 17,518,642 $ 19,297,762 $ 21,169,604 $ 23,135,633 $ 25,197,952 $ 27,358,730 $ 14,014,913 $ 15,438,210 $ 16,935,683 $ 18,508,506 $ 20,158,362 $ 21,886,984 $ 92,083 $ 92,083 $ 92,721 $ 94,187 $ 96,291 $ 98,458
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 1,329,878 $ 1,403,544 $ 1,477,721 $ 1,553,071 $ 1,630,103 $ 1,708,870 $ 13,144,657 $ 14,528,449 $ 15,986,418 $ 17,519,736 $ 19,130,088 $ 20,819,205
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 57,053 $ 58,578 $ 60,065 $ 61,514 $ 62,928 $ 64,306 $ (1,426.32) $ (1,464.44) $ (1,501.62) $ (1,537.86) $ (1,573.20) $ (1,607.65) $ 58,578 $ 60,065 $ 61,514 $ 62,928 $ 64,306 $ 65,650 $ 913,592 $ 973,657 $ 1,035,171 $ 1,098,099 $ 1,162,406 $ 1,228,056 $ 730,874 $ 778,926 $ 828,137 $ 878,480 $ 929,925 $ 982,444
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 553,642 $ 573,394 $ 593,146 $ 612,898 $ 632,650 $ 652,403
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 27,110 $ 28,300 $ 29,459 $ 30,590 $ 31,693 $ 32,768 $ 177,232 $ 205,532 $ 234,991 $ 265,581 $ 297,274 $ 330,042
Month 29 Month 30 Month 31 Month 32 Month 33 Month 342 2 2 2 2 2
58 60 62 64 66 68 3,678 3,814 3,949 4,085 4,221 4,357
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 1,918,875 $ 1,989,708 $ 2,060,542 $ 2,131,375 $ 2,202,208 $ 2,273,042 $ 1,827,185 $ 1,947,314 $ 2,070,343 $ 2,196,199 $ 2,324,811 $ 2,456,111 $ 18,688,693 $ 20,636,007 $ 22,706,350 $ 24,902,549 $ 27,227,360 $ 29,683,471 $ 14,950,954 $ 16,508,805 $ 18,165,080 $ 19,922,039 $ 21,781,888 $ 23,746,777 $ 117,156 $ 120,129 $ 123,029 $ 125,856 $ 128,612 $ 131,300
$ 241,667 $ 250,000 $ 258,333 $ 266,667 $ 275,000 $ 283,333 $ 259,967 $ 269,133 $ 278,300 $ 287,467 $ 296,633 $ 305,800 $ 145,000 $ 150,000 $ 155,000 $ 160,000 $ 165,000 $ 170,000
$ 460,650 $ 477,654 $ 494,659 $ 511,663 $ 528,668 $ 545,672 $ 1,107,283 $ 1,146,788 $ 1,186,292 $ 1,225,797 $ 1,265,301 $ 1,304,805 $ 16,104,357 $ 17,251,144 $ 18,437,436 $ 19,663,233 $ 20,928,534 $ 22,233,339
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 354,464 $ 411,063 $ 469,982 $ 531,163 $ 594,548 $ 660,084 $ (1,153,402) $ (742,339) $ (272,357) $ 258,806 $ 853,354 $ 1,513,438
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417
$ 60,208 $ 60,208 $ 60,208 $ 60,208 $ 60,208 $ 60,208 $ (18,062.50) $ (18,062.50) $ (18,062.50) $ (18,062.50) $ (18,062.50) $ (18,062.50) $ 42,146 $ 42,146 $ 42,146 $ 42,146 $ 42,146 $ 42,146 $ 77,563 $ 77,563 $ 77,563 $ 77,563 $ 77,563 $ 77,563 $ 1,411,960 $ 1,489,522 $ 1,567,085 $ 1,644,647 $ 1,722,210 $ 1,799,772 $ 1,129,568 $ 1,191,618 $ 1,253,668 $ 1,315,718 $ 1,377,768 $ 1,439,818
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 42,298 $ 42,298 $ 42,298 $ 42,298 $ 42,298 $ 42,298 $ 575,926 $ 618,224 $ 660,522 $ 702,820 $ 745,117 $ 787,415
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 1,918,875 $ 1,989,708 $ 2,060,542 $ 2,131,375 $ 2,202,208 $ 2,273,042 $ 2,259,236 $ 2,357,695 $ 2,456,153 $ 2,554,611 $ 2,653,070 $ 2,751,528 $ 29,617,967 $ 31,975,661 $ 34,431,814 $ 36,986,425 $ 39,639,495 $ 42,391,023 $ 23,694,373 $ 25,580,529 $ 27,545,451 $ 29,589,140 $ 31,711,596 $ 33,912,818 $ 98,458 $ 98,458 $ 98,458 $ 98,458 $ 98,458 $ 98,458
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 1,787,637 $ 1,866,403 $ 1,945,170 $ 2,023,937 $ 2,102,703 $ 2,181,470 $ 22,587,090 $ 24,433,741 $ 26,359,159 $ 28,363,344 $ 30,446,295 $ 32,608,013
Month 35 Month 36100% 100%
$ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 65,650 $ 66,960 $ (1,641.25) $ (1,674.00) $ 66,960 $ 68,237 $ 1,295,016 $ 1,363,253 $ 1,036,013 $ 1,090,602
$ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 672,155 $ 691,907
Month 35 Month 36 $ 33,816 $ 34,838 $ 363,858 $ 398,695
Month 35 Month 362 2
70 72 4,492 4,628
Month 35 Month 36 $ 2,343,875 $ 2,414,708 $ 2,590,031 $ 2,726,506 $ 32,273,502 $ 35,000,008 $ 25,818,802 $ 28,000,007 $ 133,920 $ 136,475
$ 291,667 $ 300,000 $ 314,967 $ 324,133 $ 175,000 $ 180,000
$ 562,676 $ 579,681 $ 1,344,310 $ 1,383,814 $ 23,577,649 $ 24,961,463
Month 35 Month 36 $ 727,715 $ 797,391 $ 2,241,153 $ 3,038,543
Month 35 Month 36100% 100%
$ 35,417 $ 35,417
$ 60,208 $ 60,208 $ (18,062.50) $ (18,062.50) $ 42,146 $ 42,146 $ 77,563 $ 77,563 $ 1,877,335 $ 1,954,897 $ 1,501,868 $ 1,563,918
Month 35 Month 36 $ 42,298 $ 42,298 $ 829,713 $ 872,011
Month 35 Month 36 $ 2,343,875 $ 2,414,708 $ 2,849,986 $ 2,948,445 $ 45,241,009 $ 48,189,454 $ 36,192,807 $ 38,551,563 $ 98,458 $ 98,458
Month 35 Month 36 $ 2,260,237 $ 2,339,003 $ 34,848,498 $ 37,167,749
Comparison of hiring 1 versus 2 sales people per month
Data for hiring 1 sales person per month
Month 1 Month 2 Month 3 Month 4 Month 5New Sales Hires 1 1 1 1 1
No of Salespeople at each stage in lifecycle Month 1 Month 2 Month 3 Month 4 Month 51st month 1 1 1 1 12nd month 1 1 1 13rd month 1 1 14th month 1 15th month 16th month7th month4th month4th month10th month & BeyondTotal Sales Headcount 1 2 3 4 5Total Leads Required 7 29 74 142 210
Income Month 1 Month 2 Month 3 Month 4 Month 5Bookings (ACV) $ 3,542 $ 15,229 $ 38,604 $ 74,021 $ 109,438 Total MRR (Billings) $ 295 $ 1,557 $ 4,735 $ 10,785 $ 19,635 Cumulative Billings $ 295 $ 1,852 $ 6,587 $ 17,372 $ 37,007 Cumulative Gross Profit $ 236 $ 1,482 $ 5,270 $ 13,898 $ 29,606 Growth in MRR $ 295 $ 1,262 $ 3,178 $ 6,050 $ 8,850
ExpensesBase Salary $ 4,167 $ 8,333 $ 12,500 $ 16,667 $ 20,833 Variable Compensation $ 4,583 $ 7,792 $ 10,817 $ 15,400 $ 19,983 Overhead $ 2,500 $ 5,000 $ 7,500 $ 10,000 $ 12,500 Cost of leads required $ 850 $ 3,656 $ 9,267 $ 17,770 $ 26,272 Total Expenses $ 12,100 $ 24,781 $ 40,084 $ 59,836 $ 79,589 Cumulative expenses $ 12,100 $ 36,881 $ 76,965 $ 136,802 $ 216,390
Breakeven Analysis Month 1 Month 2 Month 3 Month 4 Month 5Net profit $ (11,864) $ (23,535) $ (36,296) $ (51,208) $ (63,880)Cumulative Net Profit $ (11,864) $ (35,400) $ (71,696) $ (122,904) $ (186,784)
Graphing Data
MRR Month 1 Month 2 Month 3 Month 4 Month 51 sales hire a month $ 295 $ 1,557 $ 4,735 $ 10,785 $ 19,635 2 sales hires a month $ 590 $ 3,114 $ 9,470 $ 21,570 $ 39,270
Growth in MRR Month 1 Month 2 Month 3 Month 4 Month 51 sales hire a month $ 295 $ 1,262 $ 3,178 $ 6,050 $ 8,850 2 sales hires a month $ 590 $ 2,523 $ 6,356 $ 12,100 $ 17,700
Net Profit Month 1 Month 2 Month 3 Month 4 Month 51 sales hire a month $ (11,864) $ (23,535) $ (36,296) $ (51,208) $ (63,880)2 sales hires a month $ (23,728) $ (47,071) $ (72,592) $ (102,417) $ (127,761)
Cumulative Net Profit Month 1 Month 2 Month 3 Month 4 Month 51 sales hire a month $ (11,864) $ (35,400) $ (71,696) $ (122,904) $ (186,784)2 sales hires a month $ (23,728) $ (70,799) $ (143,391) $ (245,808) $ (373,569)
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
MRR
1 sales hire a month2 sales hires a month
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
MRR Growth
1 sales hire a month2 sales hires a month
Axis Title
Comparison of hiring 1 versus 2 sales people per month
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 121 1 1 1 1 1 1
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 121 1 1 1 1 1 11 1 1 1 1 1 11 1 1 1 1 1 11 1 1 1 1 1 11 1 1 1 1 1 11 1 1 1 1 1 1
1 1 1 1 1 11 1 1 1 1
1 1 1 11 2 3
6 7 8 9 10 11 12 278 346 413 481 549 617 685
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 $ 144,854 $ 180,271 $ 215,687 $ 251,104 $ 286,521 $ 321,937 $ 357,354 $ 31,215 $ 45,458 $ 62,295 $ 81,663 $ 103,498 $ 127,739 $ 154,325 $ 68,223 $ 113,680 $ 175,975 $ 257,638 $ 361,137 $ 488,876 $ 643,201 $ 54,578 $ 90,944 $ 140,780 $ 206,111 $ 288,909 $ 391,101 $ 514,560 $ 11,580 $ 14,242 $ 16,838 $ 19,368 $ 21,835 $ 24,241 $ 26,586
$ 25,000 $ 29,167 $ 33,333 $ 37,500 $ 41,667 $ 45,833 $ 50,000 $ 24,567 $ 29,150 $ 33,733 $ 38,317 $ 42,900 $ 47,483 $ 52,067 $ 15,000 $ 17,500 $ 20,000 $ 22,500 $ 25,000 $ 27,500 $ 30,000 $ 34,774 $ 43,276 $ 51,778 $ 60,281 $ 68,783 $ 77,285 $ 85,787 $ 99,341 $ 119,093 $ 138,845 $ 158,597 $ 178,350 $ 198,102 $ 217,854 $ 315,731 $ 434,824 $ 573,669 $ 732,266 $ 910,616 $ 1,108,718 $ 1,326,572
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 $ (74,368) $ (82,727) $ (89,009) $ (93,267) $ (95,551) $ (95,911) $ (94,394) $ (261,153) $ (343,880) $ (432,889) $ (526,155) $ (621,706) $ (717,617) $ (812,011)
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 $ 31,215 $ 45,458 $ 62,295 $ 81,663 $ 103,498 $ 127,739 $ 154,325 $ 62,431 $ 90,915 $ 124,590 $ 163,326 $ 206,997 $ 255,478 $ 308,650
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 $ 11,580 $ 14,242 $ 16,838 $ 19,368 $ 21,835 $ 24,241 $ 26,586 $ 23,161 $ 28,484 $ 33,675 $ 38,736 $ 43,670 $ 48,481 $ 53,172
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 $ (74,368) $ (82,727) $ (89,009) $ (93,267) $ (95,551) $ (95,911) $ (94,394) $ (148,737) $ (165,454) $ (178,018) $ (186,534) $ (191,102) $ (191,821) $ (188,788)
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 $ (261,153) $ (343,880) $ (432,889) $ (526,155) $ (621,706) $ (717,617) $ (812,011) $ (522,306) $ (687,759) $ (865,777) $ (1,052,311) $ (1,243,413) $ (1,435,234) $ (1,624,022)
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
MRR Growth
1 sales hire a month2 sales hires a month
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33
$(400,000)
$(200,000)
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
Net Profit
1 sales hire a month2 sales hires a month
Axis Title
Month 13 Month 14 Month 15 Month 16 Month 17 Month 181 1 1 1 1 1
Month 13 Month 14 Month 15 Month 16 Month 17 Month 181 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 14 5 6 7 8 9
13 14 15 16 17 18 753 821 889 956 1,024 1,092
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ 392,771 $ 428,187 $ 463,604 $ 499,021 $ 534,438 $ 569,854 $ 183,198 $ 214,300 $ 247,576 $ 282,972 $ 320,434 $ 359,911 $ 826,398 $ 1,040,698 $ 1,288,275 $ 1,571,247 $ 1,891,681 $ 2,251,592 $ 661,119 $ 832,559 $ 1,030,620 $ 1,256,997 $ 1,513,345 $ 1,801,274 $ 28,873 $ 31,102 $ 33,276 $ 35,396 $ 37,462 $ 39,477
$ 54,167 $ 58,333 $ 62,500 $ 66,667 $ 70,833 $ 75,000 $ 56,650 $ 61,233 $ 65,817 $ 70,400 $ 74,983 $ 79,567 $ 32,500 $ 35,000 $ 37,500 $ 40,000 $ 42,500 $ 45,000 $ 94,290 $ 102,792 $ 111,294 $ 119,796 $ 128,298 $ 136,801 $ 237,606 $ 257,358 $ 277,111 $ 296,863 $ 316,615 $ 336,367 $ 1,564,178 $ 1,821,536 $ 2,098,647 $ 2,395,510 $ 2,712,125 $ 3,048,492
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ (91,048) $ (85,918) $ (79,050) $ (70,485) $ (60,268) $ (48,438) $ (903,059) $ (988,977) $ (1,068,027) $ (1,138,512) $ (1,198,780) $ (1,247,219)
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ 183,198 $ 214,300 $ 247,576 $ 282,972 $ 320,434 $ 359,911 $ 366,396 $ 428,600 $ 495,153 $ 565,944 $ 640,868 $ 719,822
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ 28,873 $ 31,102 $ 33,276 $ 35,396 $ 37,462 $ 39,477 $ 57,746 $ 62,205 $ 66,552 $ 70,791 $ 74,924 $ 78,954
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ (91,048) $ (85,918) $ (79,050) $ (70,485) $ (60,268) $ (48,438) $ (182,096) $ (171,837) $ (158,099) $ (140,971) $ (120,536) $ (96,877)
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 $ (903,059) $ (988,977) $ (1,068,027) $ (1,138,512) $ (1,198,780) $ (1,247,219) $ (1,806,118) $ (1,977,955) $ (2,136,054) $ (2,277,025) $ (2,397,560) $ (2,494,437)
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33
$(400,000)
$(200,000)
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
Net Profit
1 sales hire a month2 sales hires a month
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
Cumulative Net Profit
1 sales hire a month2 sales hires a month
Axis Title
Month 19 Month 20 Month 21 Month 22 Month 23 Month 241 1 1 1 1 1
Month 19 Month 20 Month 21 Month 22 Month 23 Month 241 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 1
10 11 12 13 14 1519 20 21 22 23 24
1,160 1,228 1,296 1,364 1,432 1,500
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 $ 605,271 $ 640,688 $ 676,104 $ 711,521 $ 746,938 $ 782,354 $ 401,353 $ 444,709 $ 489,934 $ 536,979 $ 585,799 $ 636,350 $ 2,652,945 $ 3,097,654 $ 3,587,588 $ 4,124,566 $ 4,710,365 $ 5,346,716 $ 2,122,356 $ 2,478,123 $ 2,870,070 $ 3,299,653 $ 3,768,292 $ 4,277,372 $ 41,441 $ 43,357 $ 45,224 $ 47,045 $ 48,820 $ 50,551
$ 79,167 $ 83,333 $ 87,500 $ 91,667 $ 95,833 $ 100,000 $ 84,150 $ 88,733 $ 93,317 $ 97,900 $ 102,483 $ 107,067 $ 47,500 $ 50,000 $ 52,500 $ 55,000 $ 57,500 $ 60,000 $ 145,303 $ 153,805 $ 162,307 $ 170,809 $ 179,312 $ 187,814 $ 356,119 $ 375,872 $ 395,624 $ 415,376 $ 435,128 $ 454,881 $ 3,404,612 $ 3,780,483 $ 4,176,107 $ 4,591,483 $ 5,026,612 $ 5,481,492
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 $ (35,037) $ (20,104) $ (3,677) $ 14,207 $ 33,511 $ 54,200 $ (1,282,256) $ (1,302,360) $ (1,306,037) $ (1,291,830) $ (1,258,319) $ (1,204,120)
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 $ 401,353 $ 444,709 $ 489,934 $ 536,979 $ 585,799 $ 636,350 $ 802,705 $ 889,419 $ 979,867 $ 1,073,957 $ 1,171,598 $ 1,272,700
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 $ 41,441 $ 43,357 $ 45,224 $ 47,045 $ 48,820 $ 50,551 $ 82,883 $ 86,714 $ 90,449 $ 94,090 $ 97,641 $ 101,102
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 $ (35,037) $ (20,104) $ (3,677) $ 14,207 $ 33,511 $ 54,200 $ (70,075) $ (40,208) $ (7,354) $ 28,414 $ 67,022 $ 108,399
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 $ (1,282,256) $ (1,302,360) $ (1,306,037) $ (1,291,830) $ (1,258,319) $ (1,204,120) $ (2,564,512) $ (2,604,720) $ (2,612,074) $ (2,583,661) $ (2,516,639) $ (2,408,240)
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
Cumulative Net Profit
1 sales hire a month2 sales hires a month
Axis Title
Month 25 Month 26 Month 27 Month 28 Month 29 Month 301 1 1 1 1 1
Month 25 Month 26 Month 27 Month 28 Month 29 Month 301 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 1
16 17 18 19 20 2125 26 27 28 29 30
1,567 1,635 1,703 1,771 1,839 1,907
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 $ 817,771 $ 853,187 $ 888,604 $ 924,021 $ 959,437 $ 994,854 $ 688,589 $ 742,473 $ 797,962 $ 855,014 $ 913,592 $ 973,657 $ 6,035,305 $ 6,777,778 $ 7,575,740 $ 8,430,754 $ 9,344,346 $ 10,318,003 $ 4,828,244 $ 5,422,222 $ 6,060,592 $ 6,744,603 $ 7,475,477 $ 8,254,403 $ 52,239 $ 53,884 $ 55,489 $ 57,053 $ 58,578 $ 60,065
$ 104,167 $ 108,333 $ 112,500 $ 116,667 $ 120,833 $ 125,000 $ 111,650 $ 116,233 $ 120,817 $ 125,400 $ 129,983 $ 134,567 $ 62,500 $ 65,000 $ 67,500 $ 70,000 $ 72,500 $ 75,000 $ 196,316 $ 204,818 $ 213,321 $ 221,823 $ 230,325 $ 238,827 $ 474,633 $ 494,385 $ 514,137 $ 533,889 $ 553,642 $ 573,394 $ 5,956,125 $ 6,450,510 $ 6,964,647 $ 7,498,537 $ 8,052,178 $ 8,625,572
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 $ 76,238 $ 99,594 $ 124,232 $ 150,122 $ 177,232 $ 205,532 $ (1,127,881) $ (1,028,288) $ (904,055) $ (753,933) $ (576,701) $ (371,169)
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 $ 688,589 $ 742,473 $ 797,962 $ 855,014 $ 913,592 $ 973,657 $ 1,377,178 $ 1,484,947 $ 1,595,924 $ 1,710,029 $ 1,827,185 $ 1,947,314
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 $ 52,239 $ 53,884 $ 55,489 $ 57,053 $ 58,578 $ 60,065 $ 104,478 $ 107,768 $ 110,977 $ 114,105 $ 117,156 $ 120,129
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 $ 76,238 $ 99,594 $ 124,232 $ 150,122 $ 177,232 $ 205,532 $ 152,477 $ 199,187 $ 248,464 $ 300,244 $ 354,464 $ 411,063
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 $ (1,127,881) $ (1,028,288) $ (904,055) $ (753,933) $ (576,701) $ (371,169) $ (2,255,763) $ (2,056,575) $ (1,808,111) $ (1,507,867) $ (1,153,402) $ (742,339)
Month 31 Month 32 Month 33 Month 34 Month 35 Month 361 1 1 1 1 1
Month 31 Month 32 Month 33 Month 34 Month 35 Month 361 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 11 1 1 1 1 1
22 23 24 25 26 2731 32 33 34 35 36
1,975 2,043 2,110 2,178 2,246 2,314
Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 $ 1,030,271 $ 1,065,688 $ 1,101,104 $ 1,136,521 $ 1,171,938 $ 1,207,354 $ 1,035,171 $ 1,098,099 $ 1,162,406 $ 1,228,056 $ 1,295,016 $ 1,363,253 $ 11,353,175 $ 12,451,274 $ 13,613,680 $ 14,841,735 $ 16,136,751 $ 17,500,004 $ 9,082,540 $ 9,961,019 $ 10,890,944 $ 11,873,388 $ 12,909,401 $ 14,000,003 $ 61,514 $ 62,928 $ 64,306 $ 65,650 $ 66,960 $ 68,237
$ 129,167 $ 133,333 $ 137,500 $ 141,667 $ 145,833 $ 150,000 $ 139,150 $ 143,733 $ 148,317 $ 152,900 $ 157,483 $ 162,067 $ 77,500 $ 80,000 $ 82,500 $ 85,000 $ 87,500 $ 90,000 $ 247,329 $ 255,832 $ 264,334 $ 272,836 $ 281,338 $ 289,840 $ 593,146 $ 612,898 $ 632,650 $ 652,403 $ 672,155 $ 691,907 $ 9,218,718 $ 9,831,616 $ 10,464,267 $ 11,116,670 $ 11,788,825 $ 12,480,732
Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 $ 234,991 $ 265,581 $ 297,274 $ 330,042 $ 363,858 $ 398,695 $ (136,178) $ 129,403 $ 426,677 $ 756,719 $ 1,120,576 $ 1,519,272
Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 $ 1,035,171 $ 1,098,099 $ 1,162,406 $ 1,228,056 $ 1,295,016 $ 1,363,253 $ 2,070,343 $ 2,196,199 $ 2,324,811 $ 2,456,111 $ 2,590,031 $ 2,726,506
Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 $ 61,514 $ 62,928 $ 64,306 $ 65,650 $ 66,960 $ 68,237 $ 123,029 $ 125,856 $ 128,612 $ 131,300 $ 133,920 $ 136,475
Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 $ 234,991 $ 265,581 $ 297,274 $ 330,042 $ 363,858 $ 398,695 $ 469,982 $ 531,163 $ 594,548 $ 660,084 $ 727,715 $ 797,391
Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 $ (136,178) $ 129,403 $ 426,677 $ 756,719 $ 1,120,576 $ 1,519,272 $ (272,357) $ 258,806 $ 853,354 $ 1,513,438 $ 2,241,153 $ 3,038,543
Churn Rate Comparison
This is simply a copy of the first tab, with a different churn rate (1.25% versus 2.5%)
Net Profit Month 1 Month 2 Month 3 Month 4Churn 1.25% $ (23,728) $ (47,065) $ (72,555) $ (102,285)Churn 2.5% $ (23,728) $ (47,071) $ (72,592) $ (102,417)
Cumulative Net Profit Month 1 Month 2 Month 3 Month 4Churn 1.25% $ (23,728) $ (70,793) $ (143,349) $ (245,634)Churn 2.5% $ (23,728) $ (70,799) $ (143,391) $ (245,808)
Part 1: Model the ecomomics of a single sales personSales compensation and overheadBase Compensation $ 50,000 Variable Compensation $ 55,000 with 50% draw for first four monthsDraw on Variable Comp 100% 70% 30% 0%Additional overhead $ 30,000 Sales attrition factor 15% a factor to discount bookings to account for failed sales hires and attrition
On target annual bookings Annual Bookings 500,000 ACV (Annual Contract Value) Monthly Bookings $ 41,667
Churn Rate and MarginChurn Rate (monthly) 1.25%
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
Month 25
Month 28
Month 31
Month 34
$(400,000)
$(200,000)
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Churn 1.25%Churn 2.5%
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
Month 25
Month 28
Month 31
Month 34
$(4,000,000)
$(2,000,000)
$-
$2,000,000
$4,000,000
$6,000,000
$8,000,000
Churn 1.25%Churn 2.5%
Gross Margin 80.00%
Cost of Leads required to feed salesAverage Deal Size $6,000 (ACV) Annual Contract ValueDeals to meet target 6.9 per monthLeads to closed deal 10 Cost per Qualified Lead $125 Cost of Leads required $ 8,698 per month, for 1 fully productive sales person
Other interesting CalculationsLead Gen costs per deal $ 1,253 Excludes people costsSelling costs per deal $ 1,620 Excludes cost of sales managementTotal CAC $ 2,873 Excludes people costs in marketing, and sales management. (CAC= Cost to Acquire a Customer)Total LTV $ 32,000 Calculated by dividing average monthly gross profit per customer (ARPU x Gross Margin ) by the churn rate
Income Month 1 Month 2 Month 3 Month 4Productivity Ramp 10% 33% 66% 100%Bookings (ACV) $ 3,542 $ 11,688 $ 23,375 $ 35,417 New MRR added this month $ 295 $ 974 $ 1,948 $ 2,951 MRR from prior months bookings $ 295 $ 1,265 $ 3,198 Churn $ (3.69) $ (15.82) $ (39.97)Total MRR (Billings) $ 295 $ 1,265 $ 3,198 $ 6,109 Cumulative Billings $ 295 $ 1,561 $ 4,758 $ 10,867 Cumulative Gross Profit $ 236 $ 1,248 $ 3,806 $ 8,694
ExpensesBase Salary $ 4,167 $ 4,167 $ 4,167 $ 4,167 Variable Compensation $ 4,583 $ 3,208 $ 3,025 $ 4,583 Overhead $ 2,500 $ 2,500 $ 2,500 $ 2,500 Cost of leads required $ 850 $ 2,806 $ 5,611 $ 8,502 Total Expenses $ 12,100 $ 12,681 $ 15,303 $ 19,752 Cumulative expenses $ 12,100 $ 24,781 $ 40,084 $ 59,836
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net profit $ (11,864) $ (11,668) $ (12,745) $ (14,865)Cumulative Net Profit $ (11,864) $ (23,533) $ (36,278) $ (51,143)
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
MRR - Single Sales Hire
ChurnMRR from prior months bookingsNew MRR added this month
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(500)
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Bookings & Churn - Single Sales Hire
ChurnNew MRR added this month
Part 2: Look at the Overall Economics when Ramping Sales Hires
Month 1 Month 2 Month 3 Month 4New Sales Hires 2 2 2 2Total Sales Headcount 2 4 6 8Total Leads Required 14 58 148 284
Income Month 1 Month 2 Month 3 Month 4Bookings (ACV) $ 7,083 $ 30,458 $ 77,208 $ 148,042 Total MRR (Billings) $ 590 $ 3,121 $ 9,516 $ 21,734 Cumulative Billings $ 590 $ 3,711 $ 13,227 $ 34,961 Cumulative Gross Profit $ 472 $ 2,969 $ 10,582 $ 27,969 Growth in MRR $ 590 $ 2,531 $ 6,395 $ 12,218
ExpensesBase Salary $ 8,333 $ 16,667 $ 25,000 $ 33,333 Variable Compensation $ 9,167 $ 15,583 $ 21,633 $ 30,800 Overhead $ 5,000 $ 10,000 $ 15,000 $ 20,000 Cost of leads required $ 1,700 $ 7,312 $ 18,535 $ 35,539 Total Expenses $ 24,200 $ 49,562 $ 80,168 $ 119,673 Cumulative expenses $ 24,200 $ 73,762 $ 153,931 $ 273,603
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net profit $ (23,728) $ (47,065) $ (72,555) $ (102,285)Cumulative Net Profit $ (23,728) $ (70,793) $ (143,349) $ (245,634)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(250,000)
$(200,000)
$(150,000)
$(100,000)
$(50,000)
$-
$50,000
$100,000
$150,000
$200,000
$250,000
Net profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(2,500,000)
$(2,000,000)
$(1,500,000)
$(1,000,000)
$(500,000)
$-
Cumulative Net Profit
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
MRR - Single Sales Hire
ChurnMRR from prior months bookingsNew MRR added this month
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(500)
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Bookings & Churn - Single Sales Hire
ChurnNew MRR added this month
Part 3: Look at the impact of collecting 1 year's payment in advance
Step 1: Individual Sales personIncome Month 1 Month 2 Month 3 Month 4Productivity Ramp 10% 33% 66% 100%Bookings (ACV) $ 3,542 $ 11,688 $ 23,375 $ 35,417 Renewable contract valueChurnRenewals (renewable - churn)Billings (bookings + renewals) $ 3,542 $ 11,688 $ 23,375 $ 35,417 Cumulative Billings $ 3,542 $ 15,229 $ 38,604 $ 74,021 Cumulative Gross Profit $ 2,833 $ 12,183 $ 30,883 $ 59,217
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net Cash Flows $ (9,267) $ (3,331) $ 3,397 $ 8,581 Cumulative Net Cash Flows $ (9,267) $ (12,598) $ (9,201) $ (620)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(250,000)
$(200,000)
$(150,000)
$(100,000)
$(50,000)
$-
$50,000
$100,000
$150,000
$200,000
$250,000
Net profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(2,500,000)
$(2,000,000)
$(1,500,000)
$(1,000,000)
$(500,000)
$-
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
Total MRR (Billings)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
Growth in MRR
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Month 13
Month 14
Month 15
Month 16
Month 17
Month 18
Month 19
Month 20
Month 21
Month 22
Month 23
Month 24
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Net Cash Flows
Step 2: Look at the Overall Economics when Ramping Sales HiresIncome Month 1 Month 2 Month 3 Month 4Bookings (ACV) $ 7,083 $ 30,458 $ 77,208 $ 148,042 Billings less churn (MRR) $ 7,083 $ 30,458 $ 77,208 $ 148,042 Cumulative Billings $ 7,083 $ 37,542 $ 114,750 $ 262,792 Cumulative Gross Profit $ 5,667 $ 30,033 $ 91,800 $ 210,233 Growth in MRR $ 7,083 $ 23,375 $ 46,750 $ 70,833
Breakeven Analysis Month 1 Month 2 Month 3 Month 4Net Cash Flows $ (6,434) $ 11,686 $ 46,464 $ 98,681 Cumulative Net Cash Flows $ (18,534) $ (19,529) $ 11,632 $ 90,561
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Month 13
Month 14
Month 15
Month 16
Month 17
Month 18
Month 19
Month 20
Month 21
Month 22
Month 23
Month 24
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(5,000,000)
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Cumulative Net Cash Flows
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ (127,416) $ (148,003) $ (164,105) $ (175,777) $ (183,075) $ (186,053) $ (127,761) $ (148,737) $ (165,454) $ (178,018) $ (186,534) $ (191,102)
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ (373,049) $ (521,053) $ (685,157) $ (860,934) $ (1,044,009) $ (1,230,062) $ (373,569) $ (522,306) $ (687,759) $ (865,777) $ (1,052,311) $ (1,243,413)
Cells formated like this: are input variables
0% 0% 0% 0% 0%
a factor to discount bookings to account for failed sales hires and attrition
Quick Marketing Calculation50%
$1.50 $ 0.75
3%
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
Month 25
Month 28
Month 31
Month 34
$(4,000,000)
$(2,000,000)
$-
$2,000,000
$4,000,000
$6,000,000
$8,000,000
Churn 1.25%Churn 2.5%
20%
15
167$125
per month, for 1 fully productive sales person
Excludes people costs in marketing, and sales management. (CAC= Cost to Acquire a Customer)Calculated by dividing average monthly gross profit per customer (ARPU x Gross Margin ) by the churn rate
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 6,109 $ 8,984 $ 11,823 $ 14,627 $ 17,395 $ 20,129 $ (76.36) $ (112.30) $ (147.79) $ (182.83) $ (217.44) $ (251.61) $ 8,984 $ 11,823 $ 14,627 $ 17,395 $ 20,129 $ 22,829 $ 19,851 $ 31,674 $ 46,301 $ 63,696 $ 83,825 $ 106,654 $ 15,881 $ 25,339 $ 37,040 $ 50,957 $ 67,060 $ 85,323
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 79,589 $ 99,341 $ 119,093 $ 138,845 $ 158,597 $ 178,350
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ (12,565) $ (10,294) $ (8,051) $ (5,836) $ (3,649) $ (1,489) $ (63,708) $ (74,002) $ (82,052) $ (87,888) $ (91,537) $ (93,026)
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
MRR - Single Sales Hire
ChurnMRR from prior months bookingsNew MRR added this month
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11 $-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR Versus Expenses
Total MRR (Billings)Total Expenses
Axis Title
Month 5 Month 6 Month 7 Month 8 Month 9 Month 102 2 2 2 2 2
10 12 14 16 18 20 420 555 691 827 963 1,098
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 218,875 $ 289,708 $ 360,542 $ 431,375 $ 502,208 $ 573,042 $ 39,702 $ 63,348 $ 92,601 $ 127,392 $ 167,650 $ 213,308 $ 74,663 $ 138,011 $ 230,613 $ 358,004 $ 525,654 $ 738,962 $ 59,731 $ 110,409 $ 184,490 $ 286,403 $ 420,523 $ 591,170 $ 17,968 $ 23,646 $ 29,253 $ 34,790 $ 40,258 $ 45,658
$ 41,667 $ 50,000 $ 58,333 $ 66,667 $ 75,000 $ 83,333 $ 39,967 $ 49,133 $ 58,300 $ 67,467 $ 76,633 $ 85,800 $ 25,000 $ 30,000 $ 35,000 $ 40,000 $ 45,000 $ 50,000 $ 52,544 $ 69,548 $ 86,553 $ 103,557 $ 120,561 $ 137,566 $ 159,177 $ 198,681 $ 238,186 $ 277,690 $ 317,195 $ 356,699 $ 432,780 $ 631,462 $ 869,647 $ 1,147,338 $ 1,464,532 $ 1,821,232
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ (127,416) $ (148,003) $ (164,105) $ (175,777) $ (183,075) $ (186,053) $ (373,049) $ (521,053) $ (685,157) $ (860,934) $ (1,044,009) $ (1,230,062)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(2,500,000)
$(2,000,000)
$(1,500,000)
$(1,000,000)
$(500,000)
$-
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
Cumulative Net Profit
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12 $(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
MRR - Single Sales Hire
ChurnMRR from prior months bookingsNew MRR added this month
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11 $-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR Versus Expenses
Total MRR (Billings)Total Expenses
Axis Title
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 109,438 $ 144,854 $ 180,271 $ 215,687 $ 251,104 $ 286,521 $ 87,550 $ 115,883 $ 144,217 $ 172,550 $ 200,883 $ 229,217
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 8,581 $ 8,581 $ 8,581 $ 8,581 $ 8,581 $ 8,581 $ 7,961 $ 16,543 $ 25,124 $ 33,705 $ 42,286 $ 50,867
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(2,500,000)
$(2,000,000)
$(1,500,000)
$(1,000,000)
$(500,000)
$-
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
Growth in MRR
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 218,875 $ 289,708 $ 360,542 $ 431,375 $ 502,208 $ 573,042 $ 218,875 $ 289,708 $ 360,542 $ 431,375 $ 502,208 $ 573,042 $ 481,667 $ 771,375 $ 1,131,917 $ 1,563,292 $ 2,065,500 $ 2,638,542 $ 385,333 $ 617,100 $ 905,533 $ 1,250,633 $ 1,652,400 $ 2,110,833 $ 70,833 $ 70,833 $ 70,833 $ 70,833 $ 70,833 $ 70,833
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 $ 155,348 $ 212,014 $ 268,681 $ 325,348 $ 382,014 $ 438,681 $ 226,156 $ 418,419 $ 667,347 $ 972,943 $ 1,335,205 $ 1,754,134
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23 $(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35 $(5,000,000)
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Cumulative Net Cash Flows
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ (184,765) $ (179,266) $ (169,606) $ (155,839) $ (138,015) $ (116,186) $ (191,821) $ (188,788) $ (182,096) $ (171,837) $ (158,099) $ (140,971)
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ (1,414,827) $ (1,594,093) $ (1,763,699) $ (1,919,538) $ (2,057,554) $ (2,173,740) $ (1,435,234) $ (1,624,022) $ (1,806,118) $ (1,977,955) $ (2,136,054) $ (2,277,025)
Quick Marketing Calculationamount of traffic that is organic versus paidcost per paid visitor (Google AdWords, etc.)Cost per visitor (both paid and unpaid)visitors convert to raw leads
number of raw leads that turn into qualified leads
qualified leadraw leads requiredvisitors requiredCost of visitors (also = Cost per qualified lead)
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 22,829 $ 25,495 $ 28,128 $ 30,727 $ 33,295 $ 35,830 $ (285.36) $ (318.69) $ (351.60) $ (384.09) $ (416.18) $ (447.87) $ 25,495 $ 28,128 $ 30,727 $ 33,295 $ 35,830 $ 38,333 $ 132,149 $ 160,277 $ 191,004 $ 224,299 $ 260,129 $ 298,462 $ 105,719 $ 128,221 $ 152,803 $ 179,439 $ 208,103 $ 238,770
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 198,102 $ 217,854 $ 237,606 $ 257,358 $ 277,111 $ 296,863
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 644 $ 2,750 $ 4,830 $ 6,884 $ 8,912 $ 10,915 $ (92,383) $ (89,633) $ (84,803) $ (77,919) $ (69,008) $ (58,093)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(15,000)
$(10,000)
$(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Net profit - New Sales Hire
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11 $-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR Versus Expenses
Total MRR (Billings)Total Expenses
Axis Title
Month 11 Month 12 Month 13 Month 14 Month 15 Month 162 2 2 2 2 2
22 24 26 28 30 32 1,234 1,370 1,506 1,641 1,777 1,913
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 643,875 $ 714,708 $ 785,542 $ 856,375 $ 927,208 $ 998,042 $ 264,298 $ 320,553 $ 382,008 $ 448,597 $ 520,257 $ 596,924 $ 1,003,260 $ 1,323,813 $ 1,705,821 $ 2,154,418 $ 2,674,675 $ 3,271,599 $ 802,608 $ 1,059,050 $ 1,364,656 $ 1,723,534 $ 2,139,740 $ 2,617,279 $ 50,990 $ 56,255 $ 61,455 $ 66,589 $ 71,660 $ 76,667
$ 91,667 $ 100,000 $ 108,333 $ 116,667 $ 125,000 $ 133,333 $ 94,967 $ 104,133 $ 113,300 $ 122,467 $ 131,633 $ 140,800 $ 55,000 $ 60,000 $ 65,000 $ 70,000 $ 75,000 $ 80,000 $ 154,570 $ 171,575 $ 188,579 $ 205,584 $ 222,588 $ 239,592 $ 396,204 $ 435,708 $ 475,212 $ 514,717 $ 554,221 $ 593,726 $ 2,217,435 $ 2,653,143 $ 3,128,356 $ 3,643,072 $ 4,197,294 $ 4,791,019
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ (184,765) $ (179,266) $ (169,606) $ (155,839) $ (138,015) $ (116,186) $ (1,414,827) $ (1,594,093) $ (1,763,699) $ (1,919,538) $ (2,057,554) $ (2,173,740)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(15,000)
$(10,000)
$(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Net profit - New Sales Hire
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11 $-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
MRR Versus Expenses
Total MRR (Billings)Total Expenses
Axis Title
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 3,542 $ 11,688 $ 23,375 $ 35,417 $ 35,417 $ (531.25) $ (1,753.13) $ (3,506.25) $ (5,312.50) $ (5,312.50) $ 3,010 $ 9,934 $ 19,869 $ 30,104 $ 30,104
$ 35,417 $ 38,427 $ 45,351 $ 55,285 $ 65,521 $ 65,521 $ 321,938 $ 360,365 $ 405,716 $ 461,001 $ 526,522 $ 592,043 $ 257,550 $ 288,292 $ 324,573 $ 368,801 $ 421,218 $ 473,634
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 8,581 $ 10,989 $ 16,529 $ 24,476 $ 32,664 $ 32,664 $ 59,448 $ 70,438 $ 86,966 $ 111,442 $ 144,107 $ 176,771
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
Cumulative Net Profit
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 643,875 $ 714,708 $ 785,542 $ 856,375 $ 927,208 $ 998,042 $ 643,875 $ 714,708 $ 786,604 $ 860,944 $ 938,790 $ 1,020,248 $ 3,282,417 $ 3,997,125 $ 4,783,729 $ 5,644,673 $ 6,583,462 $ 7,603,710 $ 2,625,933 $ 3,197,700 $ 3,826,983 $ 4,515,738 $ 5,266,770 $ 6,082,968 $ 70,833 $ 70,833 $ 71,896 $ 74,340 $ 77,846 $ 81,458
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 $ 495,348 $ 552,014 $ 609,531 $ 669,003 $ 731,279 $ 796,446 $ 2,229,730 $ 2,761,992 $ 3,351,771 $ 4,001,021 $ 4,712,549 $ 5,489,243
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(10,000)
$-
$10,000
$20,000
$30,000
$40,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 1
Month 6
Month 11
Month 16
Month 21
Month 26
Month 31
Month 36 $(5,000,000) $-
$5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 5
Month 9
Month 13
Month 17
Month 21
Month 25
Month 29
Month 33 $(500,000)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Cashflow comparison - monthly payments vs year in advance
Net profitNet Cash Flows
Axis Title
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ (90,402) $ (60,711) $ (27,163) $ 10,194 $ 51,313 $ 96,146 $ (120,536) $ (96,877) $ (70,075) $ (40,208) $ (7,354) $ 28,414
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ (2,264,142) $ (2,324,853) $ (2,352,015) $ (2,341,821) $ (2,290,508) $ (2,194,362) $ (2,397,560) $ (2,494,437) $ (2,564,512) $ (2,604,720) $ (2,612,074) $ (2,583,661)
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 38,333 $ 40,806 $ 43,247 $ 45,658 $ 48,038 $ 50,389 $ (479.17) $ (510.07) $ (540.59) $ (570.72) $ (600.48) $ (629.87) $ 40,806 $ 43,247 $ 45,658 $ 48,038 $ 50,389 $ 52,711 $ 339,268 $ 382,515 $ 428,173 $ 476,211 $ 526,600 $ 579,311 $ 271,414 $ 306,012 $ 342,538 $ 380,969 $ 421,280 $ 463,449
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 316,615 $ 336,367 $ 356,119 $ 375,872 $ 395,624 $ 415,376
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 12,892 $ 14,845 $ 16,774 $ 18,679 $ 20,559 $ 22,417 $ (45,201) $ (30,355) $ (13,581) $ 5,097 $ 25,656 $ 48,073
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(15,000)
$(10,000)
$(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Net profit - New Sales Hire
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Cumulative Net Profit - New Sales Hire
Month 17 Month 18 Month 19 Month 20 Month 21 Month 222 2 2 2 2 2
34 36 38 40 42 44 2,049 2,184 2,320 2,456 2,592 2,727
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 1,068,875 $ 1,139,708 $ 1,210,542 $ 1,281,375 $ 1,352,208 $ 1,423,042 $ 678,536 $ 765,030 $ 856,345 $ 952,422 $ 1,053,201 $ 1,158,623 $ 3,950,135 $ 4,715,164 $ 5,571,510 $ 6,523,932 $ 7,577,133 $ 8,735,755 $ 3,160,108 $ 3,772,132 $ 4,457,208 $ 5,219,145 $ 6,061,706 $ 6,988,604 $ 81,611 $ 86,494 $ 91,316 $ 96,077 $ 100,779 $ 105,422
$ 141,667 $ 150,000 $ 158,333 $ 166,667 $ 175,000 $ 183,333 $ 149,967 $ 159,133 $ 168,300 $ 177,467 $ 186,633 $ 195,800 $ 85,000 $ 90,000 $ 95,000 $ 100,000 $ 105,000 $ 110,000 $ 256,597 $ 273,601 $ 290,606 $ 307,610 $ 324,615 $ 341,619 $ 633,230 $ 672,735 $ 712,239 $ 751,743 $ 791,248 $ 830,752 $ 5,424,250 $ 6,096,984 $ 6,809,223 $ 7,560,967 $ 8,352,214 $ 9,182,967
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ (90,402) $ (60,711) $ (27,163) $ 10,194 $ 51,313 $ 96,146 $ (2,264,142) $ (2,324,853) $ (2,352,015) $ (2,341,821) $ (2,290,508) $ (2,194,362)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
$(20,000)
$(15,000)
$(10,000)
$(5,000)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Net profit - New Sales Hire
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Cumulative Net Profit - New Sales Hire
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ (5,312.50) $ (5,312.50) $ (5,312.50) $ (5,312.50) $ (5,312.50) $ (5,312.50) $ 30,104 $ 30,104 $ 30,104 $ 30,104 $ 30,104 $ 30,104 $ 65,521 $ 65,521 $ 65,521 $ 65,521 $ 65,521 $ 65,521 $ 657,564 $ 723,084 $ 788,605 $ 854,126 $ 919,647 $ 985,168 $ 526,051 $ 578,468 $ 630,884 $ 683,301 $ 735,718 $ 788,134
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 32,664 $ 32,664 $ 32,664 $ 32,664 $ 32,664 $ 32,664 $ 209,436 $ 242,100 $ 274,765 $ 307,429 $ 340,094 $ 372,758
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 1,068,875 $ 1,139,708 $ 1,210,542 $ 1,281,375 $ 1,352,208 $ 1,423,042 $ 1,101,706 $ 1,183,165 $ 1,264,623 $ 1,346,081 $ 1,427,540 $ 1,508,998 $ 8,705,417 $ 9,888,581 $ 11,153,204 $ 12,499,285 $ 13,926,825 $ 15,435,823 $ 6,964,333 $ 7,910,865 $ 8,922,563 $ 9,999,428 $ 11,141,460 $ 12,348,658 $ 81,458 $ 81,458 $ 81,458 $ 81,458 $ 81,458 $ 81,458
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 $ 861,613 $ 926,779 $ 991,946 $ 1,057,113 $ 1,122,279 $ 1,187,446 $ 6,331,103 $ 7,238,130 $ 8,210,324 $ 9,247,685 $ 10,350,212 $ 11,517,906
Month 1
Month 6
Month 11
Month 16
Month 21
Month 26
Month 31
Month 36 $(5,000,000) $-
$5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 1
Month 4
Month 7
Month 10
Month 13
Month 16
Month 19
Month 22
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
Cumulative Cashflow comparision - monthly payments vs year in advance
Cumulative Net ProfitCumulative Net Cash Flows
Axis Title
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 144,647 $ 196,770 $ 252,470 $ 311,702 $ 374,423 $ 440,587 $ 67,022 $ 108,399 $ 152,477 $ 199,187 $ 248,464 $ 300,244
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ (2,049,716) $ (1,852,946) $ (1,600,476) $ (1,288,773) $ (914,351) $ (473,764) $ (2,516,639) $ (2,408,240) $ (2,255,763) $ (2,056,575) $ (1,808,111) $ (1,507,867)
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 52,711 $ 55,003 $ 57,267 $ 59,503 $ 61,710 $ 63,890 $ (658.89) $ (687.54) $ (715.84) $ (743.78) $ (771.38) $ (798.63) $ 55,003 $ 57,267 $ 59,503 $ 61,710 $ 63,890 $ 66,043 $ 634,315 $ 691,582 $ 751,085 $ 812,795 $ 876,686 $ 942,729 $ 507,452 $ 553,266 $ 600,868 $ 650,236 $ 701,348 $ 754,183
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 435,128 $ 454,881 $ 474,633 $ 494,385 $ 514,137 $ 533,889
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 24,251 $ 26,062 $ 27,850 $ 29,616 $ 31,360 $ 33,082 $ 72,323 $ 98,385 $ 126,235 $ 155,851 $ 187,211 $ 220,294
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Cumulative Net Profit - New Sales Hire
Month 23 Month 24 Month 25 Month 26 Month 27 Month 282 2 2 2 2 2
46 48 50 52 54 56 2,863 2,999 3,135 3,271 3,406 3,542
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 1,493,875 $ 1,564,708 $ 1,635,542 $ 1,706,375 $ 1,777,208 $ 1,848,042 $ 1,268,629 $ 1,383,164 $ 1,502,170 $ 1,625,590 $ 1,753,371 $ 1,885,457 $ 10,004,385 $ 11,387,549 $ 12,889,718 $ 14,515,309 $ 16,268,680 $ 18,154,137 $ 8,003,508 $ 9,110,039 $ 10,311,775 $ 11,612,247 $ 13,014,944 $ 14,523,310 $ 110,007 $ 114,534 $ 119,006 $ 123,421 $ 127,781 $ 132,086
$ 191,667 $ 200,000 $ 208,333 $ 216,667 $ 225,000 $ 233,333 $ 204,967 $ 214,133 $ 223,300 $ 232,467 $ 241,633 $ 250,800 $ 115,000 $ 120,000 $ 125,000 $ 130,000 $ 135,000 $ 140,000 $ 358,623 $ 375,628 $ 392,632 $ 409,637 $ 426,641 $ 443,646 $ 870,257 $ 909,761 $ 949,266 $ 988,770 $ 1,028,274 $ 1,067,779 $ 10,053,223 $ 10,962,984 $ 11,912,250 $ 12,901,020 $ 13,929,294 $ 14,997,073
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 144,647 $ 196,770 $ 252,470 $ 311,702 $ 374,423 $ 440,587 $ (2,049,716) $ (1,852,946) $ (1,600,476) $ (1,288,773) $ (914,351) $ (473,764)
Month 1
Month 3
Month 5
Month 7
Month 9
Month 11
Month 13
Month 15
Month 17
Month 19
Month 21
Month 23
Month 25
Month 27
Month 29
Month 31
Month 33
Month 35
$(200,000)
$(100,000)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Cumulative Net Profit - New Sales Hire
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 38,427 $ 45,351 $ 55,285 $ 65,521 $ (5,312.50) $ (5,312.50) $ (5,764.06) $ (6,802.66) $ (8,292.81) $ (9,828.13) $ 30,104 $ 30,104 $ 32,663 $ 38,548 $ 46,993 $ 55,693 $ 65,521 $ 65,521 $ 68,080 $ 73,965 $ 82,409 $ 91,109 $ 1,050,689 $ 1,116,209 $ 1,184,289 $ 1,258,254 $ 1,340,663 $ 1,431,773 $ 840,551 $ 892,968 $ 947,431 $ 1,006,603 $ 1,072,531 $ 1,145,418
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 32,664 $ 32,664 $ 34,712 $ 39,420 $ 46,175 $ 53,135 $ 405,422 $ 438,087 $ 472,798 $ 512,218 $ 558,394 $ 611,529
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 1,493,875 $ 1,564,708 $ 1,635,542 $ 1,706,375 $ 1,777,208 $ 1,848,042 $ 1,590,456 $ 1,671,915 $ 1,753,532 $ 1,835,517 $ 1,918,027 $ 2,001,079 $ 17,026,279 $ 18,698,194 $ 20,451,726 $ 22,287,243 $ 24,205,269 $ 26,206,348 $ 13,621,023 $ 14,958,555 $ 16,361,381 $ 17,829,794 $ 19,364,215 $ 20,965,079 $ 81,458 $ 81,458 $ 81,618 $ 81,984 $ 82,510 $ 83,052
Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 $ 1,252,613 $ 1,317,779 $ 1,383,074 $ 1,448,661 $ 1,514,669 $ 1,581,111 $ 12,750,767 $ 14,048,794 $ 15,412,115 $ 16,841,024 $ 18,335,941 $ 19,897,300
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 510,153 $ 583,078 $ 659,320 $ 738,837 $ 821,588 $ 907,534 $ 354,464 $ 411,063 $ 469,982 $ 531,163 $ 594,548 $ 660,084
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 36,390 $ 619,468 $ 1,278,787 $ 2,017,624 $ 2,839,212 $ 3,746,746 $ (1,153,402) $ (742,339) $ (272,357) $ 258,806 $ 853,354 $ 1,513,438
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 2,951 $ 66,043 $ 68,169 $ 70,268 $ 72,341 $ 74,388 $ 76,410 $ (825.54) $ (852.11) $ (878.35) $ (904.27) $ (929.86) $ (955.12) $ 68,169 $ 70,268 $ 72,341 $ 74,388 $ 76,410 $ 78,406 $ 1,010,898 $ 1,081,166 $ 1,153,507 $ 1,227,896 $ 1,304,306 $ 1,382,712 $ 808,718 $ 864,933 $ 922,806 $ 982,317 $ 1,043,445 $ 1,106,170
$ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 19,752 $ 553,642 $ 573,394 $ 593,146 $ 612,898 $ 632,650 $ 652,403
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 34,783 $ 36,462 $ 38,121 $ 39,759 $ 41,376 $ 42,973 $ 255,077 $ 291,539 $ 329,660 $ 369,418 $ 410,794 $ 453,767
Month 29 Month 30 Month 31 Month 32 Month 33 Month 342 2 2 2 2 2
58 60 62 64 66 68 3,678 3,814 3,949 4,085 4,221 4,357
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 1,918,875 $ 1,989,708 $ 2,060,542 $ 2,131,375 $ 2,202,208 $ 2,273,042 $ 2,021,796 $ 2,162,332 $ 2,307,015 $ 2,455,792 $ 2,608,612 $ 2,765,424 $ 20,175,933 $ 22,338,265 $ 24,645,279 $ 27,101,071 $ 29,709,683 $ 32,475,107 $ 16,140,746 $ 17,870,612 $ 19,716,224 $ 21,680,857 $ 23,767,746 $ 25,980,085 $ 136,338 $ 140,537 $ 144,683 $ 148,777 $ 152,820 $ 156,812
$ 241,667 $ 250,000 $ 258,333 $ 266,667 $ 275,000 $ 283,333 $ 259,967 $ 269,133 $ 278,300 $ 287,467 $ 296,633 $ 305,800 $ 145,000 $ 150,000 $ 155,000 $ 160,000 $ 165,000 $ 170,000 $ 460,650 $ 477,654 $ 494,659 $ 511,663 $ 528,668 $ 545,672 $ 1,107,283 $ 1,146,788 $ 1,186,292 $ 1,225,797 $ 1,265,301 $ 1,304,805 $ 16,104,357 $ 17,251,144 $ 18,437,436 $ 19,663,233 $ 20,928,534 $ 22,233,339
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 510,153 $ 583,078 $ 659,320 $ 738,837 $ 821,588 $ 907,534 $ 36,390 $ 619,468 $ 1,278,787 $ 2,017,624 $ 2,839,212 $ 3,746,746
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34100% 100% 100% 100% 100% 100%
$ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 35,417 $ 65,521 $ 65,521 $ 65,521 $ 65,521 $ 65,521 $ 65,521 $ (9,828.13) $ (9,828.13) $ (9,828.13) $ (9,828.13) $ (9,828.13) $ (9,828.13) $ 55,693 $ 55,693 $ 55,693 $ 55,693 $ 55,693 $ 55,693 $ 91,109 $ 91,109 $ 91,109 $ 91,109 $ 91,109 $ 91,109 $ 1,522,882 $ 1,613,992 $ 1,705,101 $ 1,796,210 $ 1,887,320 $ 1,978,429 $ 1,218,306 $ 1,291,193 $ 1,364,081 $ 1,436,968 $ 1,509,856 $ 1,582,743
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 53,135 $ 53,135 $ 53,135 $ 53,135 $ 53,135 $ 53,135 $ 664,664 $ 717,799 $ 770,935 $ 824,070 $ 877,205 $ 930,341
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 1,918,875 $ 1,989,708 $ 2,060,542 $ 2,131,375 $ 2,202,208 $ 2,273,042 $ 2,084,131 $ 2,167,183 $ 2,250,235 $ 2,333,287 $ 2,416,339 $ 2,499,391 $ 28,290,479 $ 30,457,662 $ 32,707,897 $ 35,041,184 $ 37,457,524 $ 39,956,915 $ 22,632,383 $ 24,366,130 $ 26,166,318 $ 28,032,948 $ 29,966,019 $ 31,965,532 $ 83,052 $ 83,052 $ 83,052 $ 83,052 $ 83,052 $ 83,052
Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 $ 1,647,553 $ 1,713,994 $ 1,780,436 $ 1,846,878 $ 1,913,319 $ 1,979,761 $ 21,525,100 $ 23,219,342 $ 24,980,026 $ 26,807,151 $ 28,700,718 $ 30,660,727
Month 35 Month 36 $ 996,634 $ 1,088,848 $ 727,715 $ 797,391
Month 35 Month 36 $ 4,743,380 $ 5,832,228 $ 2,241,153 $ 3,038,543
Month 35 Month 36100% 100%
$ 35,417 $ 35,417 $ 2,951 $ 2,951 $ 78,406 $ 80,378 $ (980.08) $ (1,004.72) $ 80,378 $ 82,324 $ 1,463,090 $ 1,545,414 $ 1,170,472 $ 1,236,331
$ 4,167 $ 4,167 $ 4,583 $ 4,583 $ 2,500 $ 2,500 $ 8,502 $ 8,502 $ 19,752 $ 19,752 $ 672,155 $ 691,907
Month 35 Month 36 $ 44,550 $ 46,107 $ 498,317 $ 544,424
Month 35 Month 362 2
70 72 4,492 4,628
Month 35 Month 36 $ 2,343,875 $ 2,414,708 $ 2,926,179 $ 3,090,828 $ 35,401,286 $ 38,492,114 $ 28,321,029 $ 30,793,691 $ 160,755 $ 164,648
$ 291,667 $ 300,000 $ 314,967 $ 324,133 $ 175,000 $ 180,000 $ 562,676 $ 579,681 $ 1,344,310 $ 1,383,814 $ 23,577,649 $ 24,961,463
Month 35 Month 36 $ 996,634 $ 1,088,848 $ 4,743,380 $ 5,832,228
Month 35 Month 36100% 100%
$ 35,417 $ 35,417 $ 65,521 $ 65,521 $ (9,828.13) $ (9,828.13) $ 55,693 $ 55,693 $ 91,109 $ 91,109 $ 2,069,538 $ 2,160,648 $ 1,655,631 $ 1,728,518
Month 35 Month 36 $ 53,135 $ 53,135 $ 983,476 $ 1,036,611
Month 35 Month 36 $ 2,343,875 $ 2,414,708 $ 2,582,443 $ 2,665,496 $ 42,539,359 $ 45,204,854 $ 34,031,487 $ 36,163,883 $ 83,052 $ 83,052
Month 35 Month 36 $ 2,046,203 $ 2,112,644 $ 32,687,177 $ 34,780,069
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