saasfest 2015 - "spheres of diminishing lies" by ezra fishman of wistia
Post on 24-Jan-2017
4.916 Views
Preview:
TRANSCRIPT
@ezrafishman
Spheres of Diminishing LiesModeling CAC and LTV
@ezrafishman
Quick Chemistry Detour
Rutherford Model
@ezrafishman
Quick Chemistry Detour
Rutherford Model Bohr Model
@ezrafishman
Quick Chemistry Detour
Rutherford Model Bohr Model Quantum Model
@ezrafishman
Modeling CAC and LTV
@ezrafishman
Modeling CAC and LTV
Simple + Full of Lies
Model 1
@ezrafishman
Modeling CAC and LTV
Simple + Full of Lies
Model 1
CAC• How much did we spend in sales + marketing
this month?• How many new customers did we gain this
month?
LTV• What’s ARPC across all our customers?• What’s our churn rate (customer #) this month?• What’s our rough gross margin?
@ezrafishman
Modeling CAC and LTV
Simple + Full of Lies
Model 1
Complex + Fewer Lies
Model 8
@ezrafishman
Modeling CAC and LTV
Complex + Fewer Lies
Model 8
@ezrafishman
Modeling CAC and LTV
Complex + Fewer Lies
Model 8
Dimensions to add• Acquisition channels• Customer segments• Time
@ezrafishman
top related