sales letters business communication. sales letter u think about your sales letter as a contract...
Post on 24-Dec-2015
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Sales Letters
Business Communication
Sales Letter
Think about your sales letter as a contract between you and the reader.
Write the contract so that it… Offers true information
No exaggeration No misleading details
Presents well organized information Allowing for a well-informed decision
Write the contract so that it… Represents the reader
No slick tricks No emotional manipulation
Promises only what can be delivered States clearly how the reader may
purchase the product or service
Write the contract so that it… Informs the reader of the benefits he or
she will receive. Tells the reader what action to take
Call today Send for…
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