sales through service: the outline of the business professional licence

Working in Partnership

Purpose of document

• Understand our offer

• Agree to go forward or not

• Eyes open

• Commitment agreed

• No half measures

What are your main goals?

What are we about

• Small start: profitable business model

• Our start: Great or Poor

• Our Mission: Sales Through Service

• Our activity:– Blogging and writing

– Publishing

– 2 proactive websites

– Trusted partner

– Win/win relationship

What we expect from YOU

• Min 1 day per week marketing yourself

• Join local Chamber etc

• Linked In profile

• Share our material proactively

• Use our funnel methods

• Use our CRM

• Share and support each other

• 12 month commitment

Our System

• The Sales through Service approach

• The Brands

• The ToolsSystems

Make

ThingsWork

The Funnel

• Blog• Guest writing• Sharing• Investors in Feedback• StayRated• LapsedCustomerRecovery• Free eBooks• Free annual training: inch by inch• Quarterly free seminars• Free 10 minutes by phone• Fixed Rate Feedback• Business Surgery• Investors in Feedback Audits

The Material

What’s Changed

Hunter / Gatherer

Local

Communities

Industrial size Hunter / Gatherer

Worldwide Local

Community

Reputation is everything

The Traditional Sales Process

Sales

Close

InterestFind

And then what happens?

Bombard

Ignore

HopeBribe

Give up and find others

Catching Fish & Letting them go!

What’s the advantage of this system?

• It’s simple

What’s the disadvantage?

• Customers have moved on … it’s never worked well, and it’s getting worse by the day.

So what is the answer?

The Customer Empowered Sales Process

Sales

Referrals

Cross Sales

Up sales

Engage and deliver

value

Feedback

Get BetterEnergise & Empower

Attract more

Recommendations & Public Reputation Competitive

Advantage

Loyalty and Continual Improvement

Increased Conversion rate and

reduced marketing cost

Sales Through Service

Systems

Reputation

Engagement

Sales

Feedback

Lapsed

Continuous Improvement

1. Reputation System

2. Engagement System

3. Sales System

4. Feedback System

5. Lapsed Customers

6. Continuous Improvement

Money!

• No BS

• Up front training and marketing fee £2800

– (Payable in stages if needed)

• Monthly licence and support fee £149

• All plus VAT

• Initial term 12 months, then rolling 3 months

Your concerns

• Will I make good money?

• Is this worth bothering with?

• Is Guy trustworthy?

• What about long term?

Our Concerns

• Is this a quality person who will do justice to the brand?

• Can we trust them to share our hard earned material?

• Time is scarce: we can’t afford to waste it

• Will they stick at it when times are tough?

Next Steps

1. You express further interest2. Short registration form (yes, very short!)3. 30 minute phone chat with Guy4. Interview: in person or by Skype as necessary5. Speak with existing licensees 6. Attend a free seminar, outlining the material, systems,

comparisons and obligations7. We proceed to offer you a licence … or not8. Up front fee paid9. 3 full days high impact training10. You get going and make it happen!

One more thing

Just so everyone’s clear and we protect our licensees:

Any unauthorised use of our material and brands will be charged at 10X the licensed rate, with a min assumed use time of 2 years … and no guaranteed licence at the end!