samples of work in learning and development

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CONTENTS

Section-1-About&KAD&Communication&Consultants

Core&expertise

List&of&services

Section-2-

Samples&of&work&in&learning&&&development

Section-3-Samples&of&work&from&our&portfoli

ANNEXURERecommendations

Bio@profile&of&Keith&Athaide@D’Silva

WWW.FACEBOOK.COM/KAD.CONSULTANTS

Section&1

About&KAD&Communication&Consultants

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KAD&Communication&ConsultantsThrough&his&career&as&a&communications&profession&that&spanned&over&13&years&with&companies&like&

Sterlite&Technologies,&Tata&Indicom&(EBU)&and&VSNL&International,&Keith&Athaide@D’Silva&was&

instrumental&in&developing&niche&and&unique&communication&programs,&with&deliverables&that&could&

be&clearly&mapped&against&desired&metrics.&It&was&this&passion&to&develop&result@oriented&

communication&with&which&KAD&Communication&Consultants&came&into&existence&in&early&2012.

KAD&Communication&Consultants&provides&a&suite&of&services&includes&brand&strategy,&brand&

positioning,&brand&engagement,&marketing&communication,&employee&communication,&content&

generation&and&editing.

We&believe&that&our&hands@on&experience&in&with&a&range&of&industries&and&communication&media&also&

helps&in&cross@pollination&of&ideas.&We&execute&our&integrated&communication&solutions&through&a&

wide&spectrum&of&tools&in&conventional&media,&interactive&media&and&new&age&media&platforms.

We&have&developed&and&executed&communication&strategy&for&a&variety&of&industry&sectors&that&

include&IT&consultancy,&IT&infrastructure,&training&&&development,&retail,&manufacturing,&hospitality,&

floriculture&and&non@profit&organizations.

Core&expertise

We&assess&the&relevance&of&the&brand&in&

its&business&context&and&competitive&

scenario,&to&uncover&key&insights&with&

the&target&audience.

We&develop&the&brand&strategy,&define&

the&brand&position,&vocalize&the&key&

brand&differentiators&and&identify&

communication&opportunities.

We&enable&brand&expression&through&

integration&of&conventional,&interactive&

and&new&age&media&platforms.&

We&analyze&progress&on&key&metrics&to&

enable&iterations&in&solution&design&and&

implementation.&These&also&serve&as&a&

foundation&for&future&programs.

FOUNDATION-ANALYSIS STRATEGY-DEVELOPMENT

INTEGRATED-COMMUNICATIONEFFECTIVENESS-ASSESSMENT

Suite&of&services

C MARKETING-COMMUNICATION:-Marketing&presentations,&brochures,&pamphlets,&

flipbooks,&news&e@zines,&product&packaging

C STRATEGIC-/-CORPORATE-COMMUNICATION:-Annual&reports,&presentations,&news&

releases

C EMPLOYEE-COMMUNICATION:-News&ezines,&emailers,&motivational&campaign&

communication

C EVENT-COMMUNICATION:-Emailers,&posters,&banners,&invitations,&collaterals,&post@event&

survey&forms

C INTERACTIVE-MEDIA:-Websites,&social&media&marketing,&eCards,&email&banners

C BRAND-STRATEGY-&-BRAND-IDENTITY-MANAGEMENT:-Brand&strategy,&logo&design,&

brand&identity&guidelines

---------------------C-CONTENT:-Content&gap&analysis,&content&rewriting&and&editing&

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Section&2

Samples&of&work&in&learning&&&development

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LEARNING-&-DEVELOPMENT-

COMMUNICATION-SUITE*

Look&and&feel&concept&based&on&theme&/&title

Promotional&posters

Promotional&emailers

Workbook&covers

Worksheets

Workbooks

Inspirational&posters

Presentations

Appreciation&slips

*Design&conceptualization&and&execution

Section&3

Samples&of&work&from&our&portfolio

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Marketing&communication

Marketing&presentationsScope-of-services:-Conceptualization, content reformulation, design execution in MS PowerPoint

Click&here&to&view&a&sample

Brochures

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Conceptualization,-content-sourcing,-content-rewriting,-design-execution

http://issuu.com/keithdsilv/docs/120212_ccds_brochure_lowres_final

Flipbooks

Scope-of-services:-Conceptualization, content reformulation, design execution, conversion to flipbook

http://issuu.com/keithdsilv/docs/120412_ebcs_corporate_flipbook

Pamphlets

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

HandoutsScope-of-services:-Conceptualization,-content-sourcing,-content-rewriting,-design-execution

News&magazines

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

http://issuu.com/keithdsilva/docs/connecting_-_issue_1__vol_1__september_2011

4.#Design#concept

Page%22%

Holes at the top for ventilation / ribbon handle

!KAD%Communication%Consultants Page%22%

Product name

UF LOGO

Sealed top to prevent damage to the bouquet while removing from carton

Holes at the side for ventilation

Product viewing window in the front

Subtle design in watermark / design print on entire outer carton - gloss laminated

Carton removal instructions

Semi circular cut for easy removal of top portion of carton

Handling, storage, transport symbols

Sealed base to prevent product damage during handling and transportation

Corporate branding

Product, care and corporate information and website on back

Product name TOP

Product&packagingScope-of-services:-Research,-conceptualization,-design-execution,-production-coordination

Strategic&/&corporate&communication

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Annual&reports

Click&here&to&view&online

Scope-of-services:-Conceptualization,-content-sourcing,-content-rewriting,-design-coordination

Awards-for-Sterlite-Technologies-

2009C10-annual-report

•‘LACP&2010&Spotlight&Award&–&

Global&Top&100’&

•‘LACP&2010&Spotlight&Award&–&Gold’&

• ‘LACP&2010&Spotlight&Award&–&&

Agency&Bronze&Award&(to&

Quadrum&Limited)’

•‘LACP&2009/10&Vision&Award&@&

Global&Top&50’&

• ‘LACP&2009/10&Vision&Award&–&Silver

http://issuu.com/keithdsilva/docs/annual_report_2009-10

News&releasesScope-of-services:-Content-sourcing,-content-writing,-layout-execution

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Corporate&presentationsScope-of-services:-Conceptualization, content reformulation, design execution in MS PowerPoint

Employee&communication

KAD--COMMUNICATION-CONSULTANTS

Motivational&/&communication&campaigns

GYARAH GUNN GYARAH GUNNGYARAH GUNN

GREET WITH A SMILE

VERBAL WELCOME

EYE CONTACT

GYARAH GUNN

INITIATE DIALOGUE

GYARAH GUNN

OFFER ASSISTANCE

GYARAH GUNN

ALWAYS ASSURE RESOLUTION

GYARAH GUNN

BE PROUDTO OWN

GYARAH GUNN GYARAH GUNN

ALWAYS ACKNOWLEDGE

A CUSTOMER

Can I assist you?

ENSURE DEVOTEDATTENTION WHILE WITH A CUSTOMER

OFF!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Conceptualization, content reformulation, design execution

House&magazines

http://issuu.com/keithdsilv/docs/ias_-_september_2011

eMailersScope-of-services:-Conceptualization, content reformulation, design execution,-email-embedding

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,* WWW.FACEBOOK.COM/KAD.CONSULTANTS

Event&communication

Event&branding&&&communicationScope-of-services:-Conceptualization, content reformulation, design execution

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,* WWW.FACEBOOK.COM/KAD.CONSULTANTS

Event&branding&&&communicationScope-of-services:-Logo-&-name-conceptualization, content reformulation, design execution

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Event&postersScope-of-services:-Conceptualization, content reformulation, design execution

Virtual&events

Scope-of-services:-Conceptualization,-design-execution,-online-implementation

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

http://www.sterlitevirtualexhibition.com/virtual_exhibition.php

Interactive&media

Websites

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Conceptualization,-content-gap-analysis,-content-rewriting,-design-execution

Winner-2009-–-B2B-standard-of-excellence www.sterlitetechnologies.com

Websites

www.emmanuelbalayer.com

Websites

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www.flambos.com

WebsitesScope-of-services:-Conceptualization

Social&media&marketing

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Scope-of-services:-Page-setup,-guidelines-for-content-funnel-development,-administrator-training

Click&here&to&view&onlinewww.facebook.com/ivaluebridge.com

eCardsScope-of-services:-Conceptualization, design execution,-email-embedding

email&bannersScope-of-services:-Conceptualization,-design-execution,-autoCembedding

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Brand&strategy&and&

brand&identity&management

Brand&strategy&developmentScope-of-services:-Research,-development-of-Brand-Driver-Platform*-and-brand-personality

*"Brand"Driver"Platform"is"concept"developed"by"Landor"Associates"and"is"a""registered"trademark

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Logo&designScope-of-services:-Conceptualization,-design-execution,-logo-usage-guidelines

GROWTH THROUGH EMPOWERMENT

tiktaacademy

the academy for creating excellence

tiktaacademy

LEARNING . EMPOWERMENT . GROWTH

tiktaacademy

shiksha

catalyst

tiktaacademy

shiksha

catalyst

Brand&identity&guidelines&Scope-of-services:-Development-of-communication-strategy-and-guidelines-to-manage-brand-identity

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Content&generation&&&customization

Scope-of-services:-Conceptualization, content sourcing, content reformulation/rewriting, design execution

Content&generation&&&customization

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

I&highly&recommend&Keith&Athaide@D’Silva&for&content&analysis&and&web&

site&development.

@&Emmanuel&Balayer,&Founder&&&CEO,&Emmanuel&Balayer&Consultancy&

Services

“ “Work&recommendations

We&have&worked&with&Keith&for&the&last&two&years&and&he&has&always&been&

able&to&produce&design&work&that&is&always&far&above&our&expectations.&He&

has&a&sharp&sense&of&design&@&one&that&he&is&able&to&articulate,&produce&and&

disseminate&with&the&greatest&ease.&Keith's&intelligence&allows&for&him&to&

understand&subjects&that&vary&from&LGBT&rights&to&others&as&seemingly&

obtuse&as&the&diversity&of&the&epics&in&India.

@&Imran&Ali&Khan,&Project&Coordinator,&Centre&for&Communication&&&

Development&Studies&(CCDS)

“ “

Keith&has&a&deep&understanding&of&brand&strategy&and&ensured&an&

integrated&approach&to&positioning,&leveraging&and&communication&

both&externally&&&internally.&He&pushed&the&limits,&all&the&time&in&

ensuring&that&the&quality&&&timing&was&never&missed.&

@&Rajendra&Mishra,&COO&@&Power&Business,&Sterlite&Technologies

“ “http://in.linkedin.com/in/keithdsilva

Keith’s&professionalism&combined&with&his&analytical&&&conceptual&skills&

ensured&that&projects&were&executed&on&time&and&with&a&real&business&

impact.

@&Dr.&Andrew&McGrath,&Director&of&EMEA&Business&Development,&

Sterlite&Technologies

“ “Peer&recommendations

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

http://in.linkedin.com/in/keithdsilva

One&of&the&best&and&committed&people&I&have&seen.&Hard&working&and&

goal&oriented.&Attention&to&detail&keeping&in&mind&that&a&task&has&to&

completed&in&time.

@&Anant&Shanker,&Regional&Sales&Manager&@&ME&at&General&Cable&Corp

“ “I&have&worked&with&Keith&for&over&10&years&and&found&Keith&as&a&

professional&who&has&a&very&clear&and&distinctive&brand&promise.&Keith&

has&this&unique&ability&to&grasp&the&Big&Picture&objective&of&the&business&

and&keep&transactions&and&tactical&actions&aligned&to&the&same&without&

getting&defocused.&However&what&clearly&makes&him&special&and&

distinctive&is&his&passionate&attention&to&details.&I&have&truly&enjoyed&

working&with&Keith&and&would&without&doubt&recommend&His&work&for&

those&who&value&‘Quality&and&Share&the&passion&for&Detailing’.

@&Ashwin&Laddha,&Chief&Marketing&Officer&(Telecom&Products),&Sterlite&

Technologies

Have&worked&with&Keith&for&about&10&years.&It&was&always&a&pleasure&

working&and&interacting&with&him.&He&is&a&person&who&is&well&organized,&

has&thought&clarity,&innovative&and&very&honest&towards&his&work.&

During&the&tenure&at&Sterlite,&he&led&various&branding&and&PR&initiatives&

that&are&best&in&industry&and&were&well&recognized&by&all&within&the&

company.&I&am&extremely&sure&that&he&will&do&wonders&for&his&clients&and&

won't&let&them&down&ever.

@&Manish&Agarwal,&Head&@&International&Marketing,&Sterlite&Technologies

““

http://in.linkedin.com/in/keithdsilva

It&was&a&pleasure&to&work&with&Keith.&He&is&hardworking,&innovative&and&

dedicated.&He&adds&positivity&to&the&office&environment&and&encourages&

team@building.&

@&Ankit&Agarwal,&Vice&President&@&Business&Development,&Sterlite&

Technologies

“ “!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

Annexures

Brief&bio@profile&of&Keith&Athaide@D’SilvaWORK-EXPERIENCE-C-15-YEARS

April-2012-to-date-C-Principal-Consultant-at-KAD-Communication-Consultants

May-2006-to-March-2012-(Sterlite-Technologies)

@ Completed&tenure&as&Deputy&General&Manager&(Corporate&Communications).&Previous&job&roles&

in&this&period&include&Associate&General&Manager&(Corporate&Communications)&and&Chief&

Manager&(Corporate&Communications)

@ Job&responsibilities&included&development&of&strategic&communication,&marketing&

communication,&corporate&communication,&employee&communication,&brand&management&

cross@functional&projects.

December-2005-to-May-2006-(Tata-Indicom-Enterprise-Business-/-VSNL-International)

@ Completed&tenure&as&Manager&(Marketing&Communications).&

@ Job&responsibilities&included&development&of&strategic&communication&for&the&acquisition&of&

Teleglobe&(Canada)&by&VSNL&International&and&other&marketing&communication.

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

August-1998-to-November-2005-(Sterlite-Industries-/-Sterlite-Optical-Technologies)

@ Completed&tenure&as&Manager&(Corporate&Communications).&Previous&job&roles&in&this&period&

include&Associate&Manager&(Sales&&&Marketing),&Senior&Executive&(Sales&&&Marketing&/&

Manufacturing).

@ Job&responsibilities&included&development&of&marketing&communication,&corporate&

communication,&brand&management&and&regional&product&sales.&

PROFESSIONAL-HONORS

@ 5&awards&from&LACP&(USA)&for&Sterlite&Technologies&Annual&Report&2009@10

@ WebAward&2009&for&‘B2B&Standards&of&Excellence’&for&Sterlite&Technologies&website&(a&new&

version&of&the&website&has&since&replaced&this).

ACADEMIC-QUALIFICATIONS

@ MBA&(Marketing),&Pune&University,&India&@&1998,&University&Gold&Medallist&@&1st&Class&with&

distinction&

@ Bachelor&of&Engineering&(Chemical),&Pune&University,&India&@&1996,&4th&in&University,&1st&Class&

with&distinction

SKILLS-&-EXPERTISE

@ Brand&strategy,&brand&communication,&strategic&communication,&marketing&communication,&

corporate&communication,&employee&communication,&employer&branding.

HOBBIES-&-INTERESTS

@ Fitness,&networking,&music,&travel.

PERSONAL-INFORMATION

@ Date&of&birth:&May&12,&1975

@ Nationality:&Indian

@ Current&location:&Pune,&Maharashtra,&India

@ Contact&number:&+91@9158997149

@ Email:&keith.dsilva@gmail.com

@ Skype:&keithdsilva

More&details&and&references&/&recommendations&at&http://in.linkedin.com/in/keithdsilva

!"#$%&'$%'#(")(*+#,-'!"##$%&!'("%)!"%*$+,'%,*

It&is&the&challenge&to&develop&communication&that&

yields&organizational&impact,&that&keeps&us&excited.

Our&expertise&lies&in&deriving&what&more&can&be&done&to&

enhance&your&brand&and&contribute&to&your&business.&

We&then&follow&through&with&the&execution&of&our&

solutions&through&integrating&every&possible&medium&to&

deliver&measurable&results.&

We&believe&that&our&hands@on&experience&in&with&a&range&

of&industries&and&communication&media&also&helps&in&

cross@pollination&of&ideas.

We&also&believe&that&no&project&is&too&small.&

Let’s&speak.

+91&91589&97149&/&keithdsilva&(skype)

keith.dsilva@gmail.com

www.facebook.com/kad.consultants

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