samuel murray portfolio

Resume OverviewSAMUEL MURRAY

Education Gonzaga University

Anticipated to Graduate with a Bachelors Degree in Business Administration – Marketing and a Minors Degree in Public Relations

La Universidad Adolfo Ibáñez

Heavy Focus on International Business and Marketing as Well as Latin American Studies and The Spanish Language

Lifetouch National School StudioLifetouch is one of the largest US portrait photographers with a

dominate market position in many of its product categories.

Business units under the corporate umbrella include:

Lifetouch National School Studios Inc. provides student photography from preschool to high school graduation, sports, prom and dance, and yearbooks.

Lifetouch Preschool Portraits Inc. provider of infant and toddler photography.

Lifetouch Portrait Studios Inc. is represented in the retail market by some 800 photographic studios, including JCPenney Portraits, Target Portrait Studios, CilentoPhotography, and Lifetouch Business Portraits.

Lifetouch Church Directories and Portraits Inc. is an on-site family photography business for faith communities and other organizations, providing portraiture and printed directories.

Lifetouch Services Inc. produces high-quality yearbooks and memory books.

Digital Marketing & E-Commerce InternObjective:

Increase search engine traffic to Prestige Portrait sites that result in increased web and foot traffic and revenue at the store level

Activity Focus:

Assess and Optimize web traffic

Google My Business

Yelp

My Impact Established Uniform Branding for all pages

Built a repeatable professional web presence

Developed a sustainable, long-term solution for search engine optimization via collaboration with Yext and internal IT resources

Increased total page interactions by 51%

Increased total page exposure by 107%

“His presentation to senior leadership was very well prepared and seamlessly presented. Samuel is a self starter who's communication skills are on par with a seasoned professional.”

Myles MjolsnesDigital Marketing Manager

Gonzaga Ski and Snowboard Club Gonzaga Ski and Snowboard Club is a student-led, alpine ski and snowboard organization.

It is the second largest student-led organization at Gonzaga University with over 400 members with another 50 anticipated to join before December

5 international and domestic touring trips are coordinated each year, along with day trips to regional mountains.

President Objective:

Increase membership and season pass sales through awareness campaigns and other school events.

Operate at a cash positive level

Activity Focus:

Represent the group as the senior officer

Manage a team of 6 direct reports and delegate priorities

Coordinate Fundraisers and expand Partnership Relationships

Interface with school administration and supervise trips and events

Generate and Promote Season Pass Sales for Partnering Mountain

My Impact Launching our 2016 Season in December at Schweitzer Mountain Resort with a 60% increase in Club Membership

Generated a 145% increase in Season Pass Sales resulting in $119,000 generated for Schweitzer Mountain Resort

Successfully negotiated and executed partnerships, fundraisers and sponsorships with mountains, local bars and film production companies

2015-2016 2016- Current

Club Membership 304 486

Season Pass Sales 158 388

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Club Membership Season Pass Sales

Three Rivers Park District The Hyland Ski and Snowboard Area A small-sized, ski hill offering 4 chair lifts and two

unique terrain parks located in downtown Bloomington, MN

Inside the chalet there is a large retail shop as well as a high quality restaurant and snack bar overlooking the slope

Baker National Golf Course A 27 hole golf course located in Medina, MN

Offers a wide array of lesson options for adults, youth and senior aged golfers

Hosts 12 weekly golf leagues

Guest Services Attendant & Supervisor The Hyland Ski and Snowboard Area Guest Services Attendant

Primary Customer Interface

Responsible for sales of lift tickets, season passes and gear within retail shop

Responsible for all customer service inquiries

Baker National Golf Course Supervisor

Manage pro shop, inventory and register contents

Manage employee teams of 6 to 10

Train and evaluate employees

Orchestrate a youth summer golf program

My Impact The Hyland Ski and Snowboard Area First to accomplish the Smith Optics Sales

Challenge, generating $1,700 sales in Smith Products alone

Utilized my knowledge of the Spanish language to accommodate a wide array of visitors

Went above and beyond my responsibilities to assist visitors and receiving senior management recognition for doing so.

Baker National Golf Course Held a 100% retention rate for employees

trained

Increased operation efficiency of youth golf program of 300+ members resulting in faster play time and less damage to the course

Successfully defused high stress situations with upset customers